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Affinity Group

Food sales brokerage with analytics

Key Account Specialist - Food Broker

Full-TimeUpdated on 10/21/2026
No salary listed
Mid
San Antonio, TX, USA
HybridLocal office base with the option to work remotely as needed; travel to various locations and attend industry events.
Sales & Account ManagementField Sales

About the job

Requirements
  • At least 1 year of foodservice sales or foodservice operations experience is required, with 1–3 years stated; restaurant operations or culinary experience is a plus.
  • Ability to communicate professionally at all levels and strong listening and relationship-building skills are required.
  • Passion for food and knowledge of how products can be prepared are required.
  • Ability to create and recommend food menu combinations in support of the selling cycle is required.
  • Self-motivation, initiative, and ownership of client relationships are required.
  • Ability to manage time and balance competing priorities while traveling to various locations is required.
Responsibilities
  • Sell and market clients’ products to foodservice operators while maintaining operator relationships and ensuring operator satisfaction and company professionalism.
  • Enter details of sales calls, business plans, and daily activity into the customer relationship management system, and maintain data integrity.
  • Plan and schedule sales calls for business-planning and top-priority customers.
  • Check and return emails and voicemails daily, returning operator calls within 24 hours.
  • Complete follow-up calls to operators within a week and follow up on sales leads within 24 hours.
  • Prepare professionally for all sales calls.
  • Attend industry events as determined by sales management.
  • Identify and implement event and activity plans for assigned accounts, build awareness of clients’ value propositions, and present product features and benefits to generate inquiries.
  • Build partnerships in the market and execute daily work through virtual presentations, calls, and emails.
  • Deliver consultative sales presentations to prospective foodservice restaurant owners, operators, general managers, and culinarians.
  • Work independently to support prospective clients through the selling cycle and guide prospects toward a successful purchasing experience.
Desired Qualifications
  • Restaurant operations or culinary experience is a plus.
  • Retail sales experience is a plus.

About the company

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Charlotte, North Carolina

Founded

2014

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Simplify's Take

What believers are saying

  • PR Newswire said the Mascari NXT deal expands customer reach by 50%.
  • Datassential's May 2026 case study validates Affinity's pitch-to-win execution with measurable placements.
  • Leadiq noted December 2025 produce leadership hiring, signaling continued channel-specific investment.

What critics are saying

  • Mascari NXT integration in 2026 risks distraction and culture clash across sales teams.
  • Small-company profile and 51-200 employees create client-concentration risk if one account leaves.
  • AI selling is becoming table stakes; competitors can copy it within twelve months.

What makes Affinity Group unique

  • January 2026 Mascari NXT acquisition adds AI-driven selling to food brokerage.
  • Affinity Group combines foodservice, retail, and fresh-channel coverage under one sales agency.
  • Datassential's May 2026 case study showed 2 LTO wins and one permanent menu placement.

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Benefits

  • Phone/Internet Stipend
  • Flexible Work Hours

Company News

PMQ
Feb 4th, 2026
Affinity Group Acquires Mascari NXT as Part of Strategy to Advance Food Industry Sales - PMQ Pizza

Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI and data integration company. As a subsidiary of Affinity Group, the company will operate as Mascari NXT, An Affinity Group Company. This acquisition marks a major step in Affinity Group’s long-term strategy to advance food industry […]