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Red Bull

Manufactures and markets energy drinks

Working Student Communications & Content Distribution Intern

PR & CommunicationsPosted on Nov 5
InternshipMunich, GermanyNo salary listedIn-person

About the Job

Requirements

  • Currently enrolled in Communications or Business Administration with a Marketing specialization.
  • Some practical experience in public relations or communications.
  • Strong communication and organizational skills, quick comprehension, sociability, and enthusiasm.
  • Able to communicate in German and English, both written and spoken.
  • Familiarity with Microsoft Office applications and project management tools.

Responsibilities

  • Support the development of communication concepts for athlete, sports, gaming, and culture projects.
  • Research and prepare relevant content, and create presentations and pitch decks for media partners.
  • Coordinate content distribution to media and cooperation partners.
  • Support coordination with internal and external stakeholders.
  • Track relevant timelines and project coordination activities.
  • Support the administrative and organizational implementation of key projects and events.
  • Support project leads in planning and implementing various projects.
  • Coordinate tasks, appointments, and project participants to ensure smooth project workflows.
  • Use internal tracking tools and maintain relevant data.
  • Support the analysis of data and the development of insights.
  • Prepare internal reports, including their content and visual presentation.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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