Full-Time
Posted on 9/27/2025
Programmatic TV advertising platform with targeting
$100k - $115k/yr
New York, NY, USA
In Person
| , |
MadHive provides a full-stack platform for programmatic TV advertising in Connected TV (CTV) and OTT. It serves broadcasters, brands, agencies, and ad tech platforms, offering tools to plan campaigns, forecast performance, build RFPs, and manage dayparts (airing ads at specific times). The platform also delivers advanced reporting, brand lift studies, and web/mobile attribution to measure campaign impact. It stands out with its decisioning engine and data mapping that cover 100% OTT markets across 210 US DMAs, allowing precise targeting of hard-to-reach audiences. Revenue comes from fees for using the platform and services, with customizable options for clients to bring their own data, order systems, or deal IDs. The company’s goal is to help clients plan, execute, and measure TV ad campaigns more accurately and quickly, improving performance and accountability in the evolving CTV advertising space.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$306.4M
Headquarters
New York City, New York
Founded
2016
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Remote Work Options
Flexible Work Hours
Conference Attendance Budget
Local newspaper covering the Gridley region in the heart of California | Press Releases
As part of this move, Jim Wilson will become CEO of Madhive.
Madhive, the leading unified operating system for local media, has announced the launch of its Fraud-Free Guarantee, a bold initiative aimed at safeguarding local advertisers from fraudulent activity and reinforcing transparency across the digital advertising ecosystem.
Madhive says it is doubling down on its efforts to promote high-quality advertising inventory to prospective buyers of all sizes by introducing a new Fraud Free Guarantee that will help reduce risk and enhance outcomes.
"By extending the availability of our data through Madhive's platform, we are partnering with a leader in local CTV and helping businesses to reach customers through this growing channel," said Michael Benedek