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Trafilea

AI-powered platform scaling women's brands

TikTok Shop Manager

Growth MarketingUpdated on Nov 13
Full-timeNo salary listed

About the Job

Responsibilities

  • Own TikTok Shop performance end-to-end, driving GMV, margin, average order value, conversion, and return-rate improvements.
  • Build and scale the creator and affiliate engine, including Open and Target Collaborations, recruitment, commission tiers, samples, seeding, and creator performance management.
  • Build a consistent LIVE shopping and shoppable-video engine, optimizing cadence, hosts, offers, demos, and selling mechanics based on performance.
  • Partner with Performance Marketing to scale winning affiliate and organic content through Video Shopping Ads, GMV Max, Spark Ads, and LIVE Shopping Ads.
  • Own commercial strategy across assortment, pricing, promotions, commissions, ad investment, and TikTok sale events, protecting profitability as GMV grows.
  • Analyze Seller Center and channel data to identify winning products, creators, content, and growth opportunities, using tools such as Kalodata, FastMoss, EchoTik, Looker, or similar.
  • Oversee catalog and listings, inventory synchronization, fulfillment service-level agreements, returns, violations, and TikTok commerce-policy compliance to keep the shop healthy.
  • Partner with Brand, Social, Performance, Merchandising, Customer Experience, and Operations to turn TikTok demand into a seamless customer and commercial experience.
  • Lead a lean team while remaining a hands-on player-coach, and build a repeatable TikTok Shop playbook that can scale beyond the US.

About the Company

Trafilea

AI-powered platform scaling women's brands

Trafilea builds and scales category-defining consumer brands in women’s intimates, beauty, and wellness for the U.S. market, using AI, advanced analytics, and proprietary technology paired with strong marketing execution. It works by applying data-driven insights and internal tech to spot trends, create brands, and drive growth, with a remote team of marketers, technologists, and data specialists running multi-channel campaigns and ongoing optimization. Trafilea stands out by combining AI-driven insights, exclusive platform tech, and high-caliber marketing to manage and grow multiple brands across categories, rather than focusing on a single product. Its goal is to build and grow category-defining brands in women’s intimates, beauty, and wellness in the U.S., using data, technology, and marketing to change how consumers discover and buy these products.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Montevideo, Uruguay
Founded
2014

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