Social Media Specialist

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• Comprehensive health benefits that start day 1

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• Family-focused benefits 

• Wellness incentives

• Ongoing mentorship, development, and leadership programs 

• And more

Job Summary

The Social Media Specialist supports the execution of organizational social media strategies through the day-to-day management of institutional social media channels. This role plans, creates, schedules, publishes, and monitors content that advances strategic communications objectives and engages audiences across multiple platforms. The position manages content calendars and publishing workflows, develops multimedia content, monitors audience engagement and performance, and collaborates with internal stakeholders to promote organizational programs, initiatives, and impact.

Primary Duties and Responsibilities

Content Planning and Publishing

• Maintains the editorial calendar across social media platforms
• Schedules and publishes content using social media management tools
• Coordinates publishing timelines with internal stakeholders
• Ensures timely execution of campaigns and recurring content

Content Creation

• Writes engaging social media copy tailored to individual platforms and audiences
• Creates graphics using approved templates and brand standards
• Captures photography and short-form video content
• Performs basic video editing and develops social-first content
• Adapts existing content into platform-specific formats

Community Management

• Monitors comments, messages, and audience engagement across social media channels
• Responds to inquiries in accordance with established guidelines
• Escalates issues requiring leadership review
• Fosters positive audience engagement across social media platforms

Performance Monitoring and Reporting

• Tracks content performance and audience engagement metrics
• Assists with monthly social media performance reporting
• Recommends opportunities to improve audience engagement and content performance
• Monitors social media trends and competitor activity

Collaboration and Event Support

• Coordinates with communications, creative, marketing, and other internal teams to support social media initiatives
• Attends events to capture social media content
• Collaborates with faculty, students, staff, and other stakeholders to develop story ideas
• Supports live social media coverage of key institutional events

Brand Stewardship and Content Standards

• Ensures social media content aligns with established brand standards
• Maintains accessibility and platform best practices
• Follows established editorial guidelines and content approval workflows

Additional Duties as Assigned

Travel:

• Travel between Emory operating units and affiliated sites may be required

Work Type:

• Hybrid employee - may split time between working remotely and working in the office

Minimum Required Qualifications

Education:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience:

• 2+ years of professional social media experience, including experience managing organizational social media accounts, creating graphics and short-form video content, and using social media scheduling platforms

Knowledge, Skills, and Abilities (Required)

• Excellent writing, editing, and social media content development skills
• Knowledge of social media platforms, publishing practices, and audience engagement strategies
• Ability to create graphics, photography, short-form video, and other social media content
• Familiarity with Canva and Adobe Creative Suite
• Ability to use social media scheduling and publishing platforms
• Ability to monitor social media engagement and content performance metrics
• Strong organizational skills with the ability to manage content calendars, publishing schedules, and multiple priorities
• Ability to collaborate effectively with communications, marketing, creative, and other organizational stakeholders
• Knowledge of brand standards, editorial guidelines, and social media best practices
• Knowledge of accessibility standards for digital content

Preferred Qualifications

Experience:

• Experience in higher education, healthcare, or nonprofit communications
• Experience with photography and videography
• Experience using analytics dashboards

Physical Requirements: PHYSICAL REQUIREMENTS (Medium Max 25 lbs.): Up to 25 lbs., 0-33% of the workday (occasionally); lifting up to 25 lbs. maximum; carrying objects up to 25 lbs.; occasional to frequent standing and walking; occasional sitting; close eye work, including computers, typing, reading, and writing; physical demands may vary depending on assigned work area and work tasks. Environmental Factors:

ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: blood-borne pathogen exposure, biohazardous waste, chemicals, gases, fumes, vapors, communicable diseases, electrical shock, floor surfaces, hot/cold temperatures, indoor/outdoor conditions, latex, lighting, patient care/handling injuries, radiation, shift work, and travel. Use of personal protective equipment, including respirators, may be required. Environmental conditions may vary depending on assigned work area and work tasks.