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Holland & Knight

Full-service law firm for corporate matters

Business Development Senior Coordinator

Marketing Generalist & ManagementPosted on Nov 10
Full-time

About the Job

Requirements

  • Exceptional written and verbal communication skills, including the ability to advise and influence attorneys and senior stakeholders.
  • Advanced project management skills and demonstrated ability to manage complex, concurrent initiatives and lead cross-functional efforts.
  • Strong analytical and strategic thinking skills, with the ability to connect marketing activities to business outcomes.
  • Expert-level proficiency in Microsoft Office Suite or Microsoft 365, including Excel, Word, and PowerPoint.
  • Excellent writing, editing, and proofreading skills, with the ability to produce client-ready materials with minimal oversight.
  • Deep knowledge of legal industry marketing practices, including directories, rankings, and awards programs.
  • Ability to exercise independent judgment and make sound decisions with minimal supervision.
  • High level of professionalism, discretion, and judgment when handling confidential and sensitive information.
  • Proven adaptability and composure under pressure in a fast-paced, service-oriented environment.
  • Bachelor's degree.
  • Five to seven years of relevant experience in marketing, business development, or professional services.

Responsibilities

  • Collaborate with the Business Development team and practice leaders to identify, evaluate, and recommend marketing activities and initiatives, such as industry events, sponsorships, targeted client outreach, and thought leadership opportunities, that align with practice group goals and support new business development.
  • Lead complex, multi-stakeholder marketing and business development projects from conception through execution and evaluation, including large-scale events, comprehensive directory submission cycles, cross-practice initiatives, and multi-part campaigns.
  • Lead development of customized pitch materials and requests for proposal responses for significant opportunities, ensuring strategic positioning, quality, and consistency, and coordinate input from attorneys, managers, and other departments.
  • Manage the full cycle of directory, award, and ranking submissions for assigned practices, including strategic selection of opportunities, narrative development, attorney interview coaching, and year-over-year results tracking.
  • Own the quality, accuracy, and strategic positioning of marketing collateral, practice descriptions, biographies, representative engagements, and website content for assigned practice areas, ensuring consistency with firm branding and messaging standards.
  • Coordinate with the Business Development team, public relations, and marketing communications to develop and execute external communications strategies for assigned practices, including press releases, social media content, and thought leadership placements.
  • Advise attorneys in assigned practice areas on positioning, visibility, business development approaches, and profile-raising opportunities.
  • Informally mentor and support Business Development Assistants and Coordinators by reviewing work, sharing institutional knowledge, answering questions, and modeling best practices.
  • Assist the Business Development team in supporting the marketing integration of lateral hires into assigned practice areas.
  • Oversee the accuracy and completeness of experience databases, client lists, and tracking systems for assigned practices; generate reports and analyses as needed to support strategic decision-making.
  • Assist the Business Development team in maintaining and tracking marketing budgets for assigned practice areas, including monitoring expenditures and flagging variances.
  • Assist in preparing agendas and materials, and tracking follow-up actions, for practice group and team meetings.
  • Maintain a regular and predictable work schedule and devote full attention and engagement to work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law.
  • Perform special projects and other duties as assigned.
  • Ability to sit or stand for extended periods of time.
  • Use a keyboard at a moderate or advanced level.

Desired Qualifications

  • Law firm experience is strongly preferred.

About the Company

Holland & Knight

Full-service law firm for corporate matters

Holland & Knight is a large law firm that provides a wide range of legal services to corporations, government entities, and individuals. Clients receive legal advice, strategy, negotiation, due diligence, and representation in court or transactions, with fees based on engagement type (hourly, fixed, or contingency). The firm differentiates itself with a broad, integrated platform across many practice areas, a track record of sophisticated deals, strong pro bono participation, and a commitment to diversity and LGBTQ workplace equality. Its goal is to deliver high-quality legal representation and outcomes for clients while maintaining social responsibility and an inclusive workplace.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Tampa, FL
Founded
1968

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