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Layer Financial Technologies

Embedded accounting API for SMB software

Backend Engineer

Full-Time
No salary listed
Junior
San Francisco, CA, USA
In PersonThe role includes lunch in the office.
Software EngineeringBackend Engineering

About the job

Requirements
  • At least 2 years of experience on strong software teams.
  • Experience building new products from scratch.
  • A track record of growth in team leadership.
  • Ability to think from first principles and customer needs, navigate competing priorities and tradeoffs, and take ownership of product and team decisions.
  • Curiosity about technical, business, people, and systems problems.
Responsibilities
  • Build a team and company in addition to building the product.
  • Develop and maintain backend services using the team's technology stack.
  • Learn and contribute to accounting software and bookkeeping products for small and medium-sized businesses.

About the company

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Layer Financial Technologies

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Layer Financial Technologies provides an embedded accounting platform for the SMB software stack. Its core offering is an API plus pre-built UI components that software platforms can integrate to deliver automated bookkeeping and tax-ready financial reporting within their own products. The system transfers financial data from partner platforms to Layerfi’s accounting engine, where AI-powered bookkeeping categorizes and records transactions and produces monthly reconciled reports. Layerfi differentiates itself by offering white-labeled, embeddable accounting for SMB-focused platforms, with a goal of reducing bookkeeping costs and speeding up month-end closes for its customers.

Company Size

11-50

Company Stage

Seed

Total Funding

$8.9M

Headquarters

San Francisco, California

Founded

2020

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Simplify's Take

What believers are saying

  • July 2025 seed funding from Emergence Capital and BTV financed growth to nearly $9M.
  • Layer said Moxie, Nav, Dripos, Duet, and Carry onboarded over 30,000 SMBs.
  • Open 2026 hiring and June 2026 customer-page updates signal expanding vertical SaaS adoption.

What critics are saying

  • Intuit's QuickBooks Online serves over seven million businesses and keeps adding AI.
  • Layer depends on platform partners like Moxie, Nav, and Dripos for distribution.
  • If embedded accounting commoditizes, partner platforms can internalize bookkeeping and bypass Layer by 2027.

What makes Layer Financial Technologies unique

  • Layer embeds accounting inside SMB software, not as a standalone QuickBooks replacement.
  • Justin Meretab and Daniel O'Neel combine Square and Wealthfront product-engineering experience.
  • January 2026 Unit integration pipes embedded-finance data into accounting in real time.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Company Equity

Growth & Insights and Company News

Headcount

6 month growth

38%

1 year growth

0%

2 year growth

0%
Layer
Jul 10th, 2025
Announcing our $6.6M Seed round led by Emergence Capital

We’re thrilled to share that Layer has raised a $6.6M seed round led by Emergence Capital, with participation from our existing investors Better Tomorrow Ventures (BTV).

FinSMEs
Jul 9th, 2025
Layer Raises $6.6M in Seed Funding

Layer raises $6.6M in Seed funding.

Associated Press
Jul 9th, 2025
Layerfi Raises $6.6M for Embedded Accounting

Layer, an embedded accounting platform for SMB software, raised $6.6M in seed funding led by Emergence Capital, with Better Tomorrow Ventures participating. The funding will help Layer integrate accounting into SMB software platforms, simplifying finances and reducing bookkeeping costs by half. Layer's AI-powered service offers real-time financial insights and has quadrupled its customer base, now supporting over 30,000 SMBs. The company plans to expand into more SMB verticals and enhance its platform.

TechCrunch
May 15th, 2024
Layerfi secures $2.3M to replace Quickbooks

Embedded accounting startup Layer has secured $2.3M in funding to replace Quickbooks by offering accounting and bookkeeping features embedded in platforms like Square and Toast. Founded in 2023 by Justin Meretab and Daniel O’Neel, Layer provides APIs to integrate financial data from SMBs, aiming to streamline their financial management. Despite skepticism from some investors, Layer believes the shift in SMB operations supports their goal.