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Publicis Groupe

Runs advertising and digital transformation services

Group Account Director

Account ManagementConfirmed live in the last 24 hours
Full-timeArlington County, Arlington, VA, USA$121.3k - $185.9k /yr

About the Job

Requirements

  • At least 10 years of experience in digital marketing and integrated brand communications, including agency experience leading large teams and complex projects.
  • Must be based in the greater Washington, DC / Northern Virginia area and able to maintain regular, consistent in-person engagement at client offices.
  • Build and nurture client relationships.
  • Navigate challenging relationships or repair significant-level relationships.
  • Craft winning narratives within proposals, scope additions, or significant scope changes.
  • Navigate negotiations and trade-offs with clients through the agreement process while protecting agency margin and scope integrity.
  • Work with clients to define, quantify, and communicate the impact of the partnership on their business.

Responsibilities

  • Drive leadership for accounts typically generating $5M+ in revenue and involving teams of 30–50 people and multiple client stakeholders.
  • Guide multidisciplinary teams across creative, strategy, experience design, technology, media, and production to deliver unified, high-performing work.
  • Independently manage at least five types of complex work projects while meeting and exceeding client expectations.
  • Ensure clients receive a consistent quality experience across resource teams and service-delivery areas; establish clear account priorities and prevent cross-functional silos.
  • Prepare agendas for and attend senior-level client meetings.
  • Prioritize weekly and daily Account Team activities, address escalations by project or work track, and foster proactive ideation and value-added solutions.
  • Articulate the relevance of opportunities and business-growth signals to secure and maintain consistent internal staffing across the team.
  • Prepare project and creative briefs with strategy, and lead project kickoff and wrap-up meetings.
  • Own and coordinate sections of statements of work, scope change orders, and associated contract fulfillment; manage follow-ups and approvals; and partner with stakeholders on estimating and pricing activities.
  • Manage pipeline activities and updates in Salesforce 360, take part in guidance calls, and develop confidence supporting and running weekly guidance activities.
  • Lead internal and client quarterly business review activities; identify cross-selling and organic-growth opportunities; and own and coordinate sections of annual growth and innovation workshops with client leadership.
  • Incorporate upsell and cross-sell components into client conversations, and set up subsequent phases, contracts, or incremental scope addressing long-term client business goals.
  • Translate the agency's capabilities into growth and objective achievement for clients.
  • Partner closely with Program Management to drive profit margin and with delivery teams to manage client business health, including margin, burn rates, and utilization.
  • Lead and craft case-study content and contribute to town halls, internal newsletters, and other relevant business topics under leadership.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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