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IHG

Global hotel company

Communications and Marketing Officer

Marketing Generalist & ManagementPosted on Nov 10
Full-timeFranceIn-person

About the Job

Requirements

  • Must be proficient in French and English.
  • Must know marketing techniques and tools.
  • Must be able to conduct competitive research.
  • Must be proficient in project management.
  • Must be able to create original content.
  • Must have analytical and forward-planning skills.
  • Must stay informed about sector developments and adapt accordingly.
  • Must have organizational skills.
  • Must have commercial negotiation and argumentation skills.
  • Must be comfortable with communication and office productivity tools.

Responsibilities

  • Create graphic materials that reflect the InterContinental brand positioning, the hotel's identity, and its destination.
  • Assist hotel departments in producing communication materials, including sales presentations, newsletters, and offers.
  • Supervise photo shoots and production of communication materials, and maintain the photo library.
  • Identify suppliers, contribute to tender processes, and conduct negotiations to meet departmental needs within the marketing budget.
  • Participate in creating content for the hotel's social media channels to stimulate sales, generate traffic, and increase engagement.
  • Support communication and promotional strategy in collaboration with the sales team.
  • Coordinate the hotel's influencer, press, and e-public-relations activities.
  • Organize events included in the marketing and communications action plan.
  • Develop internal communications between hotel departments, in coordination with Human Resources, to promote the hotel's offers and events.
  • Create and implement marketing methods to measurably increase occupancy, average sales rates, business volume, and event and restaurant sales.
  • Organize promotional and communication activities, including advertising, press, specialized materials, activations, and participation in trade shows and exhibitions.
  • Monitor marketing trends and activity.
  • Update internal and external platforms.

About the Company

IHG

Global hotel company

IHG is a global hospitality company operating and franchising a portfolio of hotel brands. The company supports hotel development, reservations, loyalty programs, revenue management, brand standards, technology, and guest services. It serves travelers, hotel owners, franchisees, corporate clients, loyalty members, and hospitality partners. Its operating model centers on a primarily franchised and managed hotel network connected through brands, distribution, commercial systems, and regional support. Teams work across hotel operations, development, revenue, technology, marketing, loyalty, finance, and owner support. Teams support coordinated daily delivery.

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