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Full-Time

Specialist

Creator Management

Confirmed live in the last 24 hours

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

Data & Analytics
AI & Machine Learning
Consumer Goods

Compensation Overview

$65k - $75kAnnually

Mid

Remote in USA

Remote work from home; relevant to west coast states.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Management
Marketing
Data Analysis
Requirements
  • 3+ years of experience working in a digital, advertising, or creator marketing environment.
  • Experience managing and coordinating projects in a fast-paced environment.
  • Comfortable working in a startup environment, creating organization and processes where none may already exist.
  • Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in professional hair care categories.
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
  • Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
  • Working knowledge of online performance tracking and brand measurement tools.
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
  • Stay up-to-date on the latest trends and innovations in the social realm.
  • Bachelor’s degree or equivalent experience.
Responsibilities
  • Be accountable for the overall success of Influential's social campaigns.
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
  • Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
  • Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
  • Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
  • Leverage data and insights to successfully position recommended creators to clients.
  • Oversee creator casting, negotiation, contracting and content management across brand campaigns.

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and effective influencer partnerships, aiming to enhance marketing strategies for its clients.

Company Stage

Series B

Total Funding

$54.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

10%

1 year growth

20%

2 year growth

27%
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Simplify's Take

What believers are saying

  • Influential's partnerships, such as with UniComm Media Group, expand its reach and effectiveness in niche markets like the Hispanic audience.
  • The company's focus on advanced metrics and AI-driven insights provides brands with unparalleled value, potentially leading to higher client retention and satisfaction.
  • Influential's leadership in AI-driven influencer marketing positions it well for future growth as AI continues to evolve and integrate into digital marketing strategies.

What critics are saying

  • The rapid advancement of AI tools could disrupt the influencer marketing space, potentially reducing the need for traditional influencer work.
  • The competitive landscape in digital marketing is fierce, with new entrants and existing giants like Snapchat introducing features that could erode Influential's market share.

What makes Influential unique

  • Influential leverages advanced AI to focus on sophisticated metrics like sales lift and ROAS, setting it apart from competitors who rely on basic social media metrics.
  • The platform's ability to precisely match brands with influencers using AI ensures highly targeted and effective marketing campaigns, unlike more generic influencer platforms.
  • Influential's comprehensive suite of services, including campaign strategy and performance analytics, offers a one-stop solution for brands, differentiating it from competitors who may only offer piecemeal services.

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