Full-Time

Specialist

Creator Management, French Speaking

Posted on 8/27/2024

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

Data & Analytics
AI & Machine Learning

Compensation Overview

$65k - $75kAnnually

Mid

Remote in USA

Remote company - work from home!

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 3+ years of experience working in a digital, advertising, or creator marketing environment.
  • Fluent in French
  • Experience managing and coordinating projects in a fast-paced environment.
  • Comfortable working in a startup environment, creating organization and processes where none may already exist.
  • Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in professional hair care categories.
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
  • Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
  • Working knowledge of online performance tracking and brand measurement tools.
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
  • Stay up-to-date on the latest trends and innovations in the social realm.
  • Bachelor’s degree or equivalent experience.
Responsibilities
  • Be accountable for the overall success of Influential's social campaigns.
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
  • Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
  • Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
  • Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
  • Leverage data and insights to successfully position recommended creators to clients.
  • Oversee creator casting, negotiation, contracting and content management across brand campaigns.

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and sophisticated analytics, ensuring that marketing efforts are both effective and efficient. The goal of Influential is to enhance marketing strategies for brands through impactful influencer partnerships.

Company Stage

N/A

Total Funding

$48.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

16%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis acquisition enhances Influential's data solutions with Epsilon, boosting campaign success.
  • AI tools enable efficient, cost-effective viral content creation for influencers.
  • Partnership with UniComm Media Group expands reach into the Hispanic market.

What critics are saying

  • Publicis acquisition may disrupt existing operations and client relationships.
  • AI-generated content could reduce demand for traditional influencer marketing services.
  • Evolving privacy regulations may impact Influential's data-driven marketing strategies.

What makes Influential unique

  • Influential leverages AI for precise influencer-brand matching, enhancing campaign effectiveness.
  • Partnerships with IBM Watson and Oracle provide advanced data analytics capabilities.
  • Focus on sophisticated metrics like sales lift and ROAS sets Influential apart.

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