Full-Time

Trade Planning Manager

Posted on 11/15/2024

Once Upon A Farm

Once Upon A Farm

51-200 employees

Organic meals and snacks for children

Food & Agriculture
Consumer Goods

Compensation Overview

$105k - $120kAnnually

+ Bonus + Stipends + Equity + Role-specific perks

Mid

No H1B Sponsorship

United States

Must reside in the United States; occasional in-person meetings a few times a year.

Category
Financial Planning and Analysis (FP&A)
Finance & Banking
Required Skills
Data Analysis
Requirements
  • Bachelor's Degree, or equivalent years of professional experience, required
  • 4+ years of professional experience in retail sales & in a role conducting analysis, P&L Management, sales reporting, and planning required
  • Deep understanding of CPG-related trade spend management
  • Experience with TPM required, TPO preferred
  • Experience working cross-functionally between Sales, Shopper Marketing, and Finance
  • Advanced knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
  • Advanced knowledge of SPINS, IRI, Nielsen, and Customer Loyalty Card data
  • Extremely analytical and superior attention to detail
  • Self-starter with the ability to collaborate in a team-oriented environment and the ability to adapt to evolving priorities and business needs
  • Ability to communicate complex ideas clearly and concisely; strong presentation skills
  • Genuine passion for improving childhood nutrition for a healthier and happier planet
  • Desire to contribute to a dynamic high-growth, purpose-driven work environment
  • Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
  • Previous exposure to cross-functional work between Sustainability and Sales preferred
  • Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
  • Must reside in the United States to be considered for this position
  • Please note that visa sponsorship is not available for this position
Responsibilities
  • Own analysis of trade effectiveness across retail channels, identifying opportunities for optimization
  • Develop post-promotional review tools to quickly identify the performance from a category, brand, and SKU level, mining for actionable insights to increase the effectiveness of trade
  • Deliver regular monthly reporting of Trade KPIs and Trade Calendars
  • Lead & schedule formal post-promotional reviews (monthly), measuring the effectiveness and efficiency of executed promotional activities against planned volume and spend
  • Discuss results with the sales team, propose changes, and track for implementation
  • Utilize scan data to show proof of performance and date confirmation
  • Monitor performances, calling out where promotional activity did not run as planned
  • Analyze and advise on digital spend & layered promotional trade spend
  • Partner with Shopper Marketing to develop and execute cohesive Digital support
  • Work side by side with the sales team to execute Trade strategies by providing valuable insights and influential sales materials
  • Critically evaluate and monitor Return on Investment (ROI) and profitability of all spending across all sales spending and all line-items of the P&L
  • Assist in the development of long-term trade strategies that span across channels and product lines
  • Guide the sales team in the use of TPM and TPO systems
  • Provide training and guidance as needed and monitor for accuracy
  • Drive the forecast spend accuracy with the sales team by evaluating forecast vs actuals post-performance
  • Monitor budgets and utilize spending for the most efficient payback
  • Represent Sales cross-functionally with Finance, Operations, and Marketing partners
  • Be a thought leader regarding industry trends related to Promotions, Consumer decision-making, and competitive activity
  • Jump into other projects requested by the LT, along with the broader Sales Finance team

Once Upon a Farm provides organic meals and snacks specifically designed for babies, toddlers, and young children. Their products include refrigerated pouches, oat bars, and frozen meals that are delivered directly to customers' homes through a subscription service. This allows parents to customize their orders based on their children's needs. The company stands out from competitors by focusing on organic farming practices and clean label certifications, which means their food has minimal exposure to pesticides and harmful chemicals. Once Upon a Farm's goal is to support healthy eating habits during the crucial first 1,000 days of a child's life, helping to develop their palate, reduce picky eating, and promote overall health.

Company Stage

Series D

Total Funding

$82.8M

Headquarters

Berkeley, California

Founded

2015

Growth & Insights
Headcount

6 month growth

12%

1 year growth

28%

2 year growth

100%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent funding rounds, including a $52 million investment, indicate strong financial backing and potential for rapid growth.
  • Innovative product launches, such as the Soft-Baked Bars and A2/A2 Whole Milk Shakes, show a commitment to meeting diverse consumer needs and staying ahead of market trends.
  • Collaborations with brands like Little Sleepies and initiatives like 'A Million Meals' enhance brand visibility and social impact.

What critics are saying

  • The highly competitive nature of the children's snack market requires continuous innovation to maintain market share.
  • Expansion into new product categories, such as dairy, may pose operational challenges and require significant investment.

What makes Once Upon A Farm unique

  • Once Upon A Farm focuses on organic, no-added-sugar snacks for children, setting them apart in a market often dominated by less healthy options.
  • Their partnerships with regenerative organic certified farms and innovative product lines like A2/A2 Whole Milk Shakes highlight a commitment to sustainability and high-quality nutrition.
  • The company's expansion into both refrigerated and shelf-stable snacks demonstrates versatility and a broad appeal to busy families.

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