Once Upon A Farm

Once Upon A Farm

Organic baby and toddler meals subscription

Overview

Once Upon A Farm provides organic, nutrient-rich meals and snacks for babies, toddlers, and young children delivered through a direct-to-consumer subscription. Customers customize deliveries of refrigerated pouches, oat bars, and frozen meals via the website, with options for subscription or one-time purchases. The company differentiates itself through organic farming, clean-label certifications, and a focus on minimizing pesticide exposure, plus a mission around the first 1,000 days to support palate development. Its goal is to help health-conscious families support their child’s growth and healthy eating during early years with convenient, high-quality organic foods.

About Once Upon A Farm

Simplify's Rating
Why Once Upon A Farm is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

201-500

Company Stage

IPO

Headquarters

Berkeley, California

Founded

2015

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Simplify's Take

What believers are saying

  • Q2 2026 net sales jumped 42.3% to $85.4 million, then guidance increased again.
  • California WIC authorization expanded access, and Baby Food Bowls now reach 20 states.
  • The company had $93.5 million cash and zero debt after its February 2026 IPO.

What critics are saying

  • Q2 2026 gross margin fell to 35.9% as trade spend and club investments rose.
  • Refrigerated coolers create execution risk; management still needs 5,000 units by year-end 2026.
  • A 2024 Listeria recall and contamination risk can destroy trust quickly if repeated.

What makes Once Upon A Farm unique

  • Jennifer Garner and John Foraker give Once Upon a Farm celebrity and operator credibility.
  • Its refrigerated, cold-pressure-protected baby food differentiates from shelf-stable Gerber and Happy Family.
  • The PBC structure and April 2026 advisory board reinforce mission-driven branding for parents.

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Funding

Total Funding

$283M

Above

Industry Average

Funded Over

5 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Remote Work Options

Paid Volunteer Time

Paid Time Off to fulfill civic responsibilities

Flexible Spending Account/Flexible Spending Account

Employee Assistance Program

Paid Parental Leave

Monthly Cell and Internet Stipend

Employee Discounts

Annual Bonus

New Hire Remote Life Stipend

Wellness Program

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
Microsoft
Sep 18th, 2026
Jennifer Garner's 7% stake in Once Upon a Farm worth $64M after $724M IPO

Jennifer Garner joined children's food company Once Upon a Farm as co-founder in 2017. The company went public in February 2026 at $18 per share, valuing it at approximately $724 million. According to SEC filings, Garner held 3,057,280 shares, representing roughly 7.1% of the company. Forbes reported her stake was worth about $64 million after the first trading day. The IPO comprised 7,631,537 newly issued shares and 3,365,672 shares sold by existing shareholders. Once Upon a Farm reported net proceeds of approximately $139.3 million after underwriting discounts and expenses. The company, which began in 2015, now trades on the New York Stock Exchange under ticker OFRM. By August 2026, Garner's 7% stake was valued at around $55 million, reflecting market fluctuations.

Carpenter Wellington
Jun 30th, 2026
Jennifer Garner-backed organic baby food startup Once Upon a Farm goes public

Once Upon a Farm, an organic children's nutrition company backed by Jennifer Garner, has become a publicly traded company in February 2026. The business produces cold-pressed pouches and snacks made from fresh ingredients, which are available at local grocery stores. The company specialises in organic food products for children, focusing on fresh, wholesome ingredients in its product range.

Yahoo Finance
May 11th, 2026
Once Upon a Farm beats Q1 revenue estimates, plans 5,000 coolers by year-end

Once Upon a Farm, the organic baby food company co-founded by actress Jennifer Garner, reported first-quarter revenue that beat estimates following its February IPO, though losses widened to $0.59 per share. The company grew revenue 44% and raised its full-year guidance. CEO John Foraker attributed the strong performance to expansion of refrigerated coolers in baby aisles, which proved 11% more productive in Q1 than the previous quarter. The company expects to have 5,000 coolers installed by year-end, up from 3,700 currently. Foraker described the brand as "fairly inelastic", suggesting parents prioritise spending on children's food even during economic downturns. The company expanded gross margins through supply chain productivity improvements rather than price increases.

Associated Press
May 7th, 2026
Once Upon a Farm reports 44% sales growth to $72.7M, narrows Q1 loss and raises full-year outlook

Once Upon a Farm, a childhood nutrition company, reported first quarter 2026 net sales of $72.7 million, up 43.7% year-over-year. Gross margin expanded to 40.8% from 37.7%, driven by lower slotting fees related to coolers. The company narrowed its net loss to $15.8 million from $19.5 million in the prior year period. Adjusted EBITDA loss improved to $3.1 million from a $7.5 million loss. Dollar productivity from cooler placements increased approximately 11% versus the prior quarter. Following its February 2026 IPO, Once Upon a Farm had $99.9 million in cash and no debt as of 31 March, compared to $10.9 million in cash and $60.2 million in debt at year-end 2025. The company raised its full-year 2026 net sales outlook to $313 million to $323 million, representing 30% to 34% growth.

Business Wire
Apr 28th, 2026
Once Upon a Farm forms PBC advisory board to advance mission-driven growth

Once Upon a Farm, a publicly traded organic children's food company, has formed its inaugural Public Benefit Corporation Advisory Board. The cross-disciplinary group will guide the company's mission to deliver nutritious food whilst creating positive social and environmental impact. As a PBC since 2021, Once Upon a Farm has legally codified its commitment to stakeholders alongside shareholders, making it one of few publicly traded companies with this structure. The advisory board includes experts from food systems, sustainability, public health and policy, including former executives from REI, Clif Bar and the USDA. The board will meet quarterly to review progress against public benefit commitments and provide strategic guidance on balancing stakeholder interests whilst scaling the business. The company currently offers organic, non-GMO snacks and meals for children.

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