Once Upon A Farm

Once Upon A Farm

Organic baby and toddler meals subscription

Overview

Once Upon A Farm provides organic, nutrient-rich meals and snacks for babies, toddlers, and young children delivered through a direct-to-consumer subscription. Customers customize deliveries of refrigerated pouches, oat bars, and frozen meals via the website, with options for subscription or one-time purchases. The company differentiates itself through organic farming, clean-label certifications, and a focus on minimizing pesticide exposure, plus a mission around the first 1,000 days to support palate development. Its goal is to help health-conscious families support their child’s growth and healthy eating during early years with convenient, high-quality organic foods.

About Once Upon A Farm

Simplify's Rating
Why Once Upon A Farm is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

201-500

Company Stage

IPO

Headquarters

Berkeley, California

Founded

2015

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Simplify's Take

What believers are saying

  • Q2 2026 net sales rose 42.3% to $85.4 million, led by baby products.
  • Management lifted 2026 sales guidance to $327-$335 million after repeated quarterly beats.
  • Over 4,100 coolers deployed by June 30, with 5,000 targeted by year-end.

What critics are saying

  • Retailers extract slotting fees and shelf resets; Q2 still used heavy trade spending.
  • The 2026 10-K says 40% of ingredients are foreign, exposing Mexico and South America.
  • A 2024 Listeria recall remains a brand scar; another incident would hit trust immediately.

What makes Once Upon A Farm unique

  • August 2026: OFRM pairs refrigerated coolers with organic kids' food, not pantry snacks.
  • The 2026 10-K says each leading-retailer ACV point is now 30%-60% more valuable.
  • A 2021 PBC structure and 2026 advisory board hardwire mission into governance.

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Funding

Total Funding

$283M

Above

Industry Average

Funded Over

5 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Remote Work Options

Paid Volunteer Time

Paid Time Off to fulfill civic responsibilities

Flexible Spending Account/Flexible Spending Account

Employee Assistance Program

Paid Parental Leave

Monthly Cell and Internet Stipend

Employee Discounts

Annual Bonus

New Hire Remote Life Stipend

Wellness Program

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
Carpenter Wellington
Jun 30th, 2026
Jennifer Garner-backed organic baby food startup Once Upon a Farm goes public

Once Upon a Farm, an organic children's nutrition company backed by Jennifer Garner, has become a publicly traded company in February 2026. The business produces cold-pressed pouches and snacks made from fresh ingredients, which are available at local grocery stores. The company specialises in organic food products for children, focusing on fresh, wholesome ingredients in its product range.

Yahoo Finance
May 11th, 2026
Once Upon a Farm beats Q1 revenue estimates, plans 5,000 coolers by year-end

Once Upon a Farm, the organic baby food company co-founded by actress Jennifer Garner, reported first-quarter revenue that beat estimates following its February IPO, though losses widened to $0.59 per share. The company grew revenue 44% and raised its full-year guidance. CEO John Foraker attributed the strong performance to expansion of refrigerated coolers in baby aisles, which proved 11% more productive in Q1 than the previous quarter. The company expects to have 5,000 coolers installed by year-end, up from 3,700 currently. Foraker described the brand as "fairly inelastic", suggesting parents prioritise spending on children's food even during economic downturns. The company expanded gross margins through supply chain productivity improvements rather than price increases.

Associated Press
May 7th, 2026
Once Upon a Farm reports 44% sales growth to $72.7M, narrows Q1 loss and raises full-year outlook

Once Upon a Farm, a childhood nutrition company, reported first quarter 2026 net sales of $72.7 million, up 43.7% year-over-year. Gross margin expanded to 40.8% from 37.7%, driven by lower slotting fees related to coolers. The company narrowed its net loss to $15.8 million from $19.5 million in the prior year period. Adjusted EBITDA loss improved to $3.1 million from a $7.5 million loss. Dollar productivity from cooler placements increased approximately 11% versus the prior quarter. Following its February 2026 IPO, Once Upon a Farm had $99.9 million in cash and no debt as of 31 March, compared to $10.9 million in cash and $60.2 million in debt at year-end 2025. The company raised its full-year 2026 net sales outlook to $313 million to $323 million, representing 30% to 34% growth.

Business Wire
Apr 28th, 2026
Once Upon a Farm forms PBC advisory board to advance mission-driven growth

Once Upon a Farm, a publicly traded organic children's food company, has formed its inaugural Public Benefit Corporation Advisory Board. The cross-disciplinary group will guide the company's mission to deliver nutritious food whilst creating positive social and environmental impact. As a PBC since 2021, Once Upon a Farm has legally codified its commitment to stakeholders alongside shareholders, making it one of few publicly traded companies with this structure. The advisory board includes experts from food systems, sustainability, public health and policy, including former executives from REI, Clif Bar and the USDA. The board will meet quarterly to review progress against public benefit commitments and provide strategic guidance on balancing stakeholder interests whilst scaling the business. The company currently offers organic, non-GMO snacks and meals for children.

Yahoo Finance
Mar 13th, 2026
Once Upon A Farm Q4 net sales jump 30% to $64M, targets up to $310M in 2026

Once Upon A Farm reported fourth quarter net sales grew 30% to $64 million, with net income of $22.5 million compared to a $12.3 million loss the previous year. The company, which completed its IPO in February, posted gross margin of 47.7% and adjusted EBITDA of $6.6 million. For 2026, the company forecasts net sales of $302 million to $310 million, representing 25% to 29% growth compared to 2025, with adjusted EBITDA between $2 million and $4 million. Co-founder and CEO John Foraker attributed the growth to broadened distribution, increased household penetration and strong category velocity, demonstrating momentum around the brand's mission-driven approach.

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