Once Upon A Farm provides organic, nutrient-rich meals and snacks for babies, toddlers, and young children through a direct-to-consumer subscription service, including refrigerated pouches, oat bars, and frozen meals. Customers customize their box and schedule on the website and receive regular deliveries of refrigerated and frozen items. The company differentiates itself with organic farming, clean-label certifications, minimal pesticide exposure, and a focus on the first 1,000 days to support palate development and healthy eating, delivered via a subscription model. Its goal is to help health-conscious families nurture growth and eating habits during early childhood with convenient, high-quality organic foods.
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Industries
Company Size
201-500
Company Stage
IPO
Headquarters
Berkeley, CA
Founded
2015
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Total Funding
$283M
Above
Industry Average
Funded Over
5 Rounds
Once Upon a Farm (NYSE:OFRM) has voluntarily recalled its entire Tractor Wheels line after three reported choking incidents. One complaint came from a parent; the US Food and Drug Administration (FDA) disclosed two others. Chief executive officer John Foraker said no injuries have been reported and the root cause is still unknown. The company recalled all flavours because it lacked clarity on which lots were affected. Tractor Wheels made up about 18% of year-to-date net sales, and the recall is expected to hurt revenue until shipments resume. The company could not yet estimate recall costs or insurance recoveries. It ended the third quarter with $106.4 million in cash, no debt, and up to $95 million available through credit facilities. It will give an update with third-quarter results on November 12.
Jennifer Garner joined children's food company Once Upon a Farm as co-founder in 2017. The company went public in February 2026 at $18 per share, valuing it at approximately $724 million. According to SEC filings, Garner held 3,057,280 shares, representing roughly 7.1% of the company. Forbes reported her stake was worth about $64 million after the first trading day. The IPO comprised 7,631,537 newly issued shares and 3,365,672 shares sold by existing shareholders. Once Upon a Farm reported net proceeds of approximately $139.3 million after underwriting discounts and expenses. The company, which began in 2015, now trades on the New York Stock Exchange under ticker OFRM. By August 2026, Garner's 7% stake was valued at around $55 million, reflecting market fluctuations.
Once Upon a Farm, an organic children's nutrition company backed by Jennifer Garner, has become a publicly traded company in February 2026. The business produces cold-pressed pouches and snacks made from fresh ingredients, which are available at local grocery stores. The company specialises in organic food products for children, focusing on fresh, wholesome ingredients in its product range.
Once Upon a Farm, the organic baby food company co-founded by actress Jennifer Garner, reported first-quarter revenue that beat estimates following its February IPO, though losses widened to $0.59 per share. The company grew revenue 44% and raised its full-year guidance. CEO John Foraker attributed the strong performance to expansion of refrigerated coolers in baby aisles, which proved 11% more productive in Q1 than the previous quarter. The company expects to have 5,000 coolers installed by year-end, up from 3,700 currently. Foraker described the brand as "fairly inelastic", suggesting parents prioritise spending on children's food even during economic downturns. The company expanded gross margins through supply chain productivity improvements rather than price increases.
Once Upon a Farm, a childhood nutrition company, reported first quarter 2026 net sales of $72.7 million, up 43.7% year-over-year. Gross margin expanded to 40.8% from 37.7%, driven by lower slotting fees related to coolers. The company narrowed its net loss to $15.8 million from $19.5 million in the prior year period. Adjusted EBITDA loss improved to $3.1 million from a $7.5 million loss. Dollar productivity from cooler placements increased approximately 11% versus the prior quarter. Following its February 2026 IPO, Once Upon a Farm had $99.9 million in cash and no debt as of 31 March, compared to $10.9 million in cash and $60.2 million in debt at year-end 2025. The company raised its full-year 2026 net sales outlook to $313 million to $323 million, representing 30% to 34% growth.
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Industries
Company Size
201-500
Company Stage
IPO
Headquarters
Berkeley, CA
Founded
2015
Find jobs on Simplify and start your career today
We update Once Upon A Farm's jobs every few hours, so check again soon!Browse all jobs