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Once Upon A Farm provides organic, nutrient-rich meals and snacks for babies, toddlers, and young children delivered through a direct-to-consumer subscription. Customers customize deliveries of refrigerated pouches, oat bars, and frozen meals via the website, with options for subscription or one-time purchases. The company differentiates itself through organic farming, clean-label certifications, and a focus on minimizing pesticide exposure, plus a mission around the first 1,000 days to support palate development. Its goal is to help health-conscious families support their child’s growth and healthy eating during early years with convenient, high-quality organic foods.
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
IPO
Headquarters
Berkeley, California
Founded
2015
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Total Funding
$283M
Above
Industry Average
Funded Over
5 Rounds
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Remote Work Options
Paid Volunteer Time
Paid Time Off to fulfill civic responsibilities
Flexible Spending Account/Flexible Spending Account
Employee Assistance Program
Paid Parental Leave
Monthly Cell and Internet Stipend
Employee Discounts
Annual Bonus
New Hire Remote Life Stipend
Wellness Program
Once Upon a Farm, an organic children's nutrition company backed by Jennifer Garner, has become a publicly traded company in February 2026. The business produces cold-pressed pouches and snacks made from fresh ingredients, which are available at local grocery stores. The company specialises in organic food products for children, focusing on fresh, wholesome ingredients in its product range.
Once Upon a Farm, the organic baby food company co-founded by actress Jennifer Garner, reported first-quarter revenue that beat estimates following its February IPO, though losses widened to $0.59 per share. The company grew revenue 44% and raised its full-year guidance. CEO John Foraker attributed the strong performance to expansion of refrigerated coolers in baby aisles, which proved 11% more productive in Q1 than the previous quarter. The company expects to have 5,000 coolers installed by year-end, up from 3,700 currently. Foraker described the brand as "fairly inelastic", suggesting parents prioritise spending on children's food even during economic downturns. The company expanded gross margins through supply chain productivity improvements rather than price increases.
Once Upon a Farm, a childhood nutrition company, reported first quarter 2026 net sales of $72.7 million, up 43.7% year-over-year. Gross margin expanded to 40.8% from 37.7%, driven by lower slotting fees related to coolers. The company narrowed its net loss to $15.8 million from $19.5 million in the prior year period. Adjusted EBITDA loss improved to $3.1 million from a $7.5 million loss. Dollar productivity from cooler placements increased approximately 11% versus the prior quarter. Following its February 2026 IPO, Once Upon a Farm had $99.9 million in cash and no debt as of 31 March, compared to $10.9 million in cash and $60.2 million in debt at year-end 2025. The company raised its full-year 2026 net sales outlook to $313 million to $323 million, representing 30% to 34% growth.
Once Upon a Farm, a publicly traded organic children's food company, has formed its inaugural Public Benefit Corporation Advisory Board. The cross-disciplinary group will guide the company's mission to deliver nutritious food whilst creating positive social and environmental impact. As a PBC since 2021, Once Upon a Farm has legally codified its commitment to stakeholders alongside shareholders, making it one of few publicly traded companies with this structure. The advisory board includes experts from food systems, sustainability, public health and policy, including former executives from REI, Clif Bar and the USDA. The board will meet quarterly to review progress against public benefit commitments and provide strategic guidance on balancing stakeholder interests whilst scaling the business. The company currently offers organic, non-GMO snacks and meals for children.
Once Upon A Farm reported fourth quarter net sales grew 30% to $64 million, with net income of $22.5 million compared to a $12.3 million loss the previous year. The company, which completed its IPO in February, posted gross margin of 47.7% and adjusted EBITDA of $6.6 million. For 2026, the company forecasts net sales of $302 million to $310 million, representing 25% to 29% growth compared to 2025, with adjusted EBITDA between $2 million and $4 million. Co-founder and CEO John Foraker attributed the growth to broadened distribution, increased household penetration and strong category velocity, demonstrating momentum around the brand's mission-driven approach.
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Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
IPO
Headquarters
Berkeley, California
Founded
2015
Find jobs on Simplify and start your career today