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About Once Upon A Farm
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Series D
Total Funding
$82.8M
Headquarters
Berkeley, California
Founded
2015
Overview
Once Upon a Farm provides organic meals and snacks specifically designed for babies, toddlers, and young children. Their products include refrigerated pouches, oat bars, and frozen meals that are delivered directly to customers' homes through a subscription service. This allows parents to customize their orders based on their children's needs. The company stands out from competitors by focusing on organic farming practices and clean label certifications, which means their products have minimal exposure to pesticides and harmful chemicals. Once Upon a Farm's goal is to support healthy eating habits during the crucial first 1,000 days of a child's life, helping to promote palate development and reduce picky eating.
Simplify's Take
What believers are saying
- Growing demand for plant-based snacks benefits Once Upon a Farm's product line.
- E-commerce expansion enhances customer engagement through personalized subscriptions.
- Rising childhood obesity concerns align with their focus on healthy, organic products.
What critics are saying
- Increased competition from similar organic snack brands may dilute market share.
- Rising organic ingredient costs could impact profit margins.
- Expansion into dairy requires significant investment in new supply chain logistics.
What makes Once Upon A Farm unique
- Once Upon a Farm offers cold-pressed, organic snacks for children.
- The company emphasizes clean label certifications and minimal pesticide exposure.
- Their subscription service provides customizable, refrigerated, and frozen meal deliveries.
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Funding
Total Funding
$82.8M
Below
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Remote Work Options
Paid Volunteer Time
Paid Time Off to fulfill civic responsibilities
Flexible Spending Account/Flexible Spending Account
Employee Assistance Program
Paid Parental Leave
Monthly Cell and Internet Stipend
Employee Discounts
Annual Bonus
New Hire Remote Life Stipend
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 2%Made with 8 grams of protein, real fruit veggies, whole grain oats, and no-added sugar, Once Upon a Farm's Refrigerated Protein Bars are perfect for growing, active kids and families looking for protein-packed snacks on the go.Link to Download High Res Product Images Here. BERKELEY, Calif., Jan. 22, 2025 /PRNewswire/ -- Once Upon a Farm, the next generation children's nutrition company, today announced the launch of their Refrigerated Protein Bars now available in the refrigerator aisle nationwide. Tailored for growing, active kids, each bar is packed with 8 grams of protein from milk and whey concentrate - the same amount as 1 cup of whole milk - along with real fruit veggie, whole grain oats, and no-added sugar. Staying true to the brands promise of delivering clean, nutritious and delicious snacks, Once Upon a Farm's Refrigerated Protein Bars are organic and Non-GMO Project Verified and come in two fun flavors: Oatmeal Chocolate and Cinnamon Roll
Made with real fruit and veggie, 100% whole grain oats, and no-added-sugar, Once Upon a Farm's Soft-Baked Bars for Kids are perfect for back-to-school fueling, plus new limited-edition Back-to-School 4-packs featuring "Lunchbox Favorites"Link to Download Additional High Res Product Images HEREBERKELEY, Calif., July 16, 2024 /PRNewswire/ -- Once Upon a Farm , the leading childhood nutrition brand, announced today the expansion of its pantry snacks portfolio with their new organic, Soft-Baked Bars for Kids. Available in four kid-approved flavors – Apple & Oat , Chocolate Oat , Mixed Berry , and Banana Chocolate Chip (Kroger exclusive flavor and available online in August) – this tasty new product line delivers the same Once Upon a Farm quality and nutrition that big kids crave in time for the back-to-school season.Once Upon a Farm Back-to-School "Lunchbox Favorites" 4-Packs"Our new Soft-Baked Bars for Kids are out of this world amazing in taste, texture, nutrition, and of course, all without any added sugar," says Cassandra Curtis, Founder and Chief Innovation Officer at Once Upon a Farm. "These delicious baked bars taste like they came fresh out of the oven and are packed with whole grain oats, fruit, veggies, and fats like coconut oil to fuel your whole family throughout the day. These tasty on-the-go snacks pack nutrition and convenience, making them perfect for anytime enjoyment whether crumbled over ice cream, dipped in coffee, sandwiched with chocolate and peanut butter, or savored as a post-dinner treat!"Each soft-baked bar is crafted with real fruit & vegetable, 100% whole grain oats, and no-added sugar, boasting a soft, no-mess texture and irresistible oven-baked cookie taste that will have kids and parents reaching for more. These soft-baked bars are also non-GMO Project Verified and are free from artificial flavors and colors. This expansion highlights the brand's commitment to providing healthy snack options for busy families making the Soft-Baked Bars for Kids ideal for a balanced lunch, after-school fun, or whenever a wholesome and satisfying bite is needed
Disrupting the baby aisle once again, Once Upon a Farm is launching a trio of organic snack perfection with their new Fruit & Veggie Puffs, Coconut Melts, and Tractor Wheels™ Toddler Soft-Baked Bars, making play-dates, park time, and lunch box packing that much easier.Link to Download Additional High Res Product Images HEREBERKELEY, Calif., Feb. 14, 2024 /PRNewswire/ -- Once Upon a Farm , the leading childhood nutrition brand, today announced its exciting expansion into the baby and toddler pantry snack category. Bringing their commitment to high-quality, nutritious, and delicious food to an expanded audience, Once Upon a Farm will add three new snack lines, each with three distinct recipes to its portfolio of organic, non-GMO project verified and no-added-sugar products beginning March 2024: Fruit & Veggie Puffs, Coconut Melts, and Tractor Wheels™ Toddler Soft-Baked Bars.Once Upon a Farm's Organic Baby & Toddler Pantry Snacks"Having started with refrigerated, cold-pressed pouches seven years ago, consumer feedback was overwhelming in asking to bring our high standards, clean nutrition, and fresh taste to a shelf-stable snack," says Cassandra Curtis, Founder and CIO at Once Upon a Farm. "We're thrilled to offer even more ways for families to nourish their little ones with our new line of pantry snacks. We believe all food for babies and toddlers should be packed with wholesome real ingredients, taste great, and be convenient for busy parents. Our new snacks deliver on all three fronts, promoting self-feeding and important developmental milestones."Once Upon a Farm's Organic Baby & Toddler Pantry Snacks – Fruit & Veggie Puffs, Coconut Melts, and Tractor Wheels™ Toddler Soft-Baked Bars – offer the same high-quality brand standards seen in their current fresh and frozen portfolio of products
Disrupting the baby aisle once again, Once Upon a Farm is launching a trio of organic snack perfection with their new Fruit & Veggie Puffs, Coconut Melts, and Tractor Wheels™ Toddler Soft-Baked Bars, making play-dates, park time, and lunch box packing that much easier.Link to Download Additional High Res Product Images HEREBERKELEY, Calif., Feb. 14, 2024 /PRNewswire/ -- Once Upon a Farm , the leading childhood nutrition brand, today announced its exciting expansion into the baby and toddler pantry snack category. Bringing their commitment to high-quality, nutritious, and delicious food to an expanded audience, Once Upon a Farm will add three new snack lines, each with three distinct recipes to its portfolio of organic, non-GMO project verified and no-added-sugar products beginning March 2024: Fruit & Veggie Puffs, Coconut Melts, and Tractor Wheels™ Toddler Soft-Baked Bars.Once Upon a Farm's Organic Baby & Toddler Pantry Snacks"Having started with refrigerated, cold-pressed pouches seven years ago, consumer feedback was overwhelming in asking to bring our high standards, clean nutrition, and fresh taste to a shelf-stable snack," says Cassandra Curtis, Founder and CIO at Once Upon a Farm. "We're thrilled to offer even more ways for families to nourish their little ones with our new line of pantry snacks. We believe all food for babies and toddlers should be packed with wholesome real ingredients, taste great, and be convenient for busy parents. Our new snacks deliver on all three fronts, promoting self-feeding and important developmental milestones."Once Upon a Farm's Organic Baby & Toddler Pantry Snacks – Fruit & Veggie Puffs, Coconut Melts, and Tractor Wheels™ Toddler Soft-Baked Bars – offer the same high-quality brand standards seen in their current fresh and frozen portfolio of products
Once Upon a Farm continues to bring their leadership, innovation and high-quality standards for nutrition to the dairy set and partners with Alexandre Family Farm, the first and leading regenerative organic certified dairy farm in the U.S. to source A2/A2 organic whole milk for their A2/A2 Whole Milk Shakes lineLink to Download High Res Product Images HERE.BERKELEY, Calif., Jan. 23, 2024 /PRNewswire/ -- Once Upon a Farm , the leading childhood nutrition company announced today that it has entered the dairy category with the launch of its first ever organic A2/A2 Whole Milk Shakes. Available in three delicious flavors: Strawberry Crème, Triple Berry, and Banana Crème, these organic whole milk shakes are made with farm-fresh fruits and veggies, A2/A2 organic whole milk and no added sugar bringing the best to your fridge. These sippable shakes use organic A2/A2 grass-based whole milk sourced from Alexandre Family Farm , the first and superior regenerative organic certified dairy farm in the U.S. utilizing holistic farming practices that build soil health.Once Upon a Farm's New A2/A2 Whole Milk Shakes
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About Once Upon A Farm
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Series D
Total Funding
$82.8M
Headquarters
Berkeley, California
Founded
2015
Once Upon A Farm is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today