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About Once Upon A Farm
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
IPO
Headquarters
Berkeley, California
Founded
2015
Overview
Once Upon A Farm provides organic, nutrient-rich meals and snacks for babies, toddlers, and young children delivered through a direct-to-consumer subscription. Customers customize deliveries of refrigerated pouches, oat bars, and frozen meals via the website, with options for subscription or one-time purchases. The company differentiates itself through organic farming, clean-label certifications, and a focus on minimizing pesticide exposure, plus a mission around the first 1,000 days to support palate development. Its goal is to help health-conscious families support their child’s growth and healthy eating during early years with convenient, high-quality organic foods.
Simplify's Take
What believers are saying
- Refrigerated coolers reach 5,000 by 2026 end, boosting productivity 11% quarterly.
- Q1 2026 revenue hits $72.7M, up 44%, with $99.9M cash post-IPO.
- PBC advisory board with REI, Clif Bar, USDA experts guides mission scaling.
What critics are saying
- Listeria recall of Curried Carrots on May 17, 2024, erodes consumer trust.
- Cadmium in kale products exceeds 400% of 2021 action levels, invites lawsuits.
- Lockup expiration in August 2026 crashes OFRM stock 25-40% via insider sales.
What makes Once Upon A Farm unique
- Once Upon a Farm uses cold-pressure technology to preserve nutrients in organic baby food pouches.
- PBC structure legally commits to stakeholders alongside shareholders since 2021.
- O’Farm Standards exceed EU and Clean Label Project contaminant benchmarks.
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Funding
Total Funding
$283M
Above
Industry Average
Funded Over
5 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Remote Work Options
Paid Volunteer Time
Paid Time Off to fulfill civic responsibilities
Flexible Spending Account/Flexible Spending Account
Employee Assistance Program
Paid Parental Leave
Monthly Cell and Internet Stipend
Employee Discounts
Annual Bonus
New Hire Remote Life Stipend
Wellness Program
Stock Price
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -2%2 year growth
↓ -3%Once Upon A Farm reported fourth quarter net sales grew 30% to $64 million, with net income of $22.5 million compared to a $12.3 million loss the previous year. The company, which completed its IPO in February, posted gross margin of 47.7% and adjusted EBITDA of $6.6 million. For 2026, the company forecasts net sales of $302 million to $310 million, representing 25% to 29% growth compared to 2025, with adjusted EBITDA between $2 million and $4 million. Co-founder and CEO John Foraker attributed the growth to broadened distribution, increased household penetration and strong category velocity, demonstrating momentum around the brand's mission-driven approach.
Jennifer Garner rang the opening bell at the New York Stock Exchange on Friday to celebrate the initial public offering of Once Upon a Farm, her organic baby food company. She was accompanied by her 13-year-old son Samuel. The company, which Garner co-founded, debuted with a valuation of nearly $845 million, according to the New York Post. Once Upon a Farm sells packaged organic foods for children, including snack packs, oat bars and frozen meals. Garner shares three children—Violet, 20, Finn, 17, and Samuel—with ex-husband Ben Affleck. She has spoken about maintaining an amicable co-parenting relationship with Affleck, emphasising how time has allowed them to build a positive partnership focused on their children's wellbeing.
Once Upon a Farm, the children's nutrition company co-founded by actress Jennifer Garner and Cassandra Curtis, went public on the New York Stock Exchange on 6 February, trading under ticker symbol OFRM. The stock opened at $21 per share, up 16% from its IPO price. The company began in 2013 when Curtis, unable to find fresh baby food at supermarkets, created cold-pressure-protected pouches designed to preserve nutrients. Garner joined in 2017 after meeting food industry executive John Foraker, drawn by the mission to provide accessible, nutritious children's food. Once Upon a Farm has expanded from baby food to include refrigerated oat bars, protein bars and snacks without added sugar. Curtis says the company has "aged up the brand", always part of their original vision.
Once Upon a Farm has priced its initial public offering of nearly 11 million shares at $18 per share. The offering includes 7.6 million shares from the company and 3.4 million from existing stockholders, with underwriters holding a 30-day option to purchase an additional 1.6 million shares. The company plans to use proceeds to repay credit facility borrowings, purchase new operational equipment, make certain conditional payments and fund general corporate purposes. The offering is expected to close on 9 February. Shares will begin trading on the New York Stock Exchange under the ticker symbol "OFRM" on Thursday.
Once Upon a Farm PBC: Jennifer Garner's Once Upon a Farm said to price IPO at $18 each - Bloomberg News ...
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About Once Upon A Farm
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
IPO
Headquarters
Berkeley, California
Founded
2015
Once Upon A Farm is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today