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Red Bull

Manufactures and markets energy drinks

Student Marketeer

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeVerona, VR, ItalyNo salary listedIn-person

About the Job

Requirements

  • The candidate must be enrolled as a university student.
  • The candidate must have knowledge of English.
  • The candidate should be sociable and able to relate to different people in different situations.
  • The candidate should be immersed in university life and have in-depth knowledge of the university, city, and surrounding area, including activities related to university life.
  • The candidate should have a creative and entrepreneurial mindset, a strong sense of responsibility, and initiative.
  • The candidate must be able to balance studies with part-time work and, when needed, work evenings or weekends.
  • The candidate should be eager to acquire new skills, especially in marketing and sales.
  • The candidate should be passionate about the Red Bull brand and product.

Responsibilities

  • Represent the brand and company values through ongoing interaction with consumers and customers.
  • Grow the consumer base by sampling products and sharing knowledge about Red Bull, choosing appropriate locations and timing and competently answering consumer questions.
  • Plan and execute an innovative action plan at universities to engage students and highlight the brand.
  • Build and maintain relationships with key industry stakeholders.
  • Create authentic Red Bull content for personal social media channels.
  • Collaborate on Red Bull events to provide consumers with a unique experience.
  • Pursue excellence and attention to detail in all aspects of the work.
  • Share ideas and collaborate with the team through periodic in-person and online meetings.
  • Plan and manage work using a dedicated online platform, meeting deadlines accurately.
  • Contribute to Red Bull's media business through local analysis of trends and general opportunities.
  • Build relationships with local sales account representatives and ensure Red Bull is available and visible at points of sale.
  • Collaborate with sales to open new distribution points inside and outside the university.
  • Use Red Bull assets to maximize brand presence at points of sale.
  • Ensure points of sale meet required execution standards.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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