Full-Time
Head of Marketing
Confirmed live in the last 24 hours
UpBound
51-200 employees
Cloud-based solutions for infrastructure management
Expert
Remote in USA
Preference for candidates based in San Francisco, California.
You match the following UpBound's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 10+ years of experience in marketing roles, with at least 3 years in a leadership position.
- Proven track record of successfully marketing enterprise technology solutions, preferably in cloud, cloud-native, or platform solutions.
- Deep understanding of B2B marketing strategies, including demand generation, product marketing, and content marketing.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences.
- Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks, etc).
- A collaborative mindset and the ability to work effectively with cross-functional teams.
- Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals.
- Lead and mentor a growing marketing team, fostering a culture of innovation and excellence.
- Build a team to meet the demands of the business as the company scales and grows.
- Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences, including developers, cloud engineers, and enterprise decision-makers.
- Ensure brand consistency across all channels and touchpoints.
- Own Developer Advocacy strategy and team management.
- Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation.
- Collaborate with sales to create an effective lead funnel and nurture strategy.
- Optimize campaigns based on performance metrics and insights.
- Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and videos.
- Position Upbound as a thought leader in the cloud orchestration and platform engineering domains.
- Build and manage co-marketing initiatives with partners in the cloud and cloud native ecosystems.
- Drive engagement within the Crossplane open-source community to strengthen Upbound’s reputation as a leading contributor.
- Work closely with product teams to develop go-to-market strategies for new features and products.
- Create compelling product messaging and enablement materials for sales and partners.
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
- Present insights and recommendations to the executive team to inform strategic decisions.
- A Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.
- Owned the execution of marketing strategies at a growth stage startup in the recent past.
- Experience marketing a product with an open source component.
Upbound.io provides cloud-based solutions designed to help businesses streamline their operations and manage their cloud infrastructure more effectively. Their services include managed control planes that allow platform teams to scale resources as needed, ensuring optimal performance. A key feature is the ability to auto-scale control planes to support platforms with over 1,000 Custom Resource Definitions (CRDs), which means resources can adjust automatically based on demand. Upbound also offers Upbound Spaces, enabling organizations to deploy managed control planes in their own environments, which is beneficial for compliance with data privacy regulations. Unlike many competitors, Upbound focuses on simplifying the management of various cloud service providers and tools through centralized control. The company's goal is to empower businesses to innovate rapidly while efficiently managing their cloud resources, with a subscription-based model that generates recurring revenue.
Company Size
51-200
Company Stage
Series B
Total Funding
$67.1M
Headquarters
Seattle, Washington
Founded
2017
Simplify's Take
What believers are saying
- Increased adoption of Kubernetes boosts demand for Upbound's Crossplane solutions.
- Multi-cloud strategies create opportunities for Upbound's centralized control solutions.
- Rise of platform engineering increases need for Upbound's managed control planes.
What critics are saying
- Name confusion with rent-to-own company involved in a lawsuit poses reputational risk.
- Increased competition in cloud-native platforms may dilute Upbound's market share.
- Rapid technological advancements require continuous innovation, straining Upbound's resources.
What makes UpBound unique
- Upbound offers managed control planes powered by Crossplane, a unique cloud-native solution.
- The company provides auto-scaling for platforms with over 1,000 Custom Resource Definitions.
- Upbound Spaces allows deployment of managed control planes in private environments for data compliance.
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Benefits
Equity
Health care benefits
401k plan
Work from anywhere
Flexible hours & PTO
Home office stipend
Growth & Insights and Company News
6 month growth
↓ -4%1 year growth
↓ -3%2 year growth
↓ -1%Upbound, developer of AI-driven software designed for b2b sales development, raised $100,000 of venture funding.
The Consumer Financial Protection Bureau (CFPB) has accused rent-to-own company Acima of tricking customers into high-cost financing agreements. The CFPB on Friday (July 26) sued Acima — owned by Upbound, formerly known as Rent-a-Center — alleging that the company disguised many of its credit agreements as leases to get around consumer protection laws. “Due to Acima’s deception and obstruction, many consumers did not understand they were agreeing to expensive markups, exorbitant finance charges, and having few ways to escape their contracts,” the bureau said in a news release
The Consumer Financial Protection Bureau (CFPB) has accused rent-to-own company Acima of tricking customers into high-cost financing agreements. The CFPB on Friday (July 26) sued Acima — owned by Upbound, formerly known as Rent-a-Center — alleging that the company disguised many of its credit agreements as leases to get around consumer protection laws. “Due to Acima’s deception and obstruction, many consumers did not understand they were agreeing to expensive markups, exorbitant finance charges, and having few ways to escape their contracts,” the bureau said in a news release
Upbound, the control plane company behind the popular open-source project Crossplane, has announced the newest release of Upbound available everywhere, with several enterprise features bringing faster time-to-value to companies building cloud native platforms.
SEATTLE--(BUSINESS WIRE)--Upbound, the control plane company behind the popular open source project Crossplane, today announced the newest release of Upbound available everywhere, with several enterprise features bringing faster time-to-value to companies building cloud native platforms. This leap-forward release offers a unified managed Crossplane experience that’s available for customers anywhere–whether that’s Upbound’s multi-tenant SaaS or single-tenant on customers’ own infrastructure. Along with a global Console with several features for platform operators, automatic upgrades, and enterprise security, Upbound enables platform engineers to get started with control planes faster and more easily manage Crossplane at an enterprise scale.After a year of 3x sales growth with customers like Deutsche Kreditbank, Gameloft, Millennium bcp, Variphy and more, Upbound is poised to accelerate enterprise-ready Crossplane for platform engineering teams globally.“Companies building out Crossplane-based platforms at scale have to deal with issues like tenancy and isolation when managing resources across all their cloud accounts. The latest release of Upbound enables customers to rapidly adopt and scale Crossplane by adopting a multi-Crossplane architecture, automation, added security, and the peace of mind to view and manage it from one place,” said Jan Willies, platform architect, Accenture.“You build it, you manage it” has reached a tipping point where DevOps and platform teams run into a chaotic mess administering their internal developer platforms (IDPs) alone. Platform teams seek flexibility through common, cloud native tooling while maintaining necessary security and governance controls. The solution is fundamentally building their own unified platform using control planes akin to the cloud providers.Crossplane Reinvented for the Enterprise CloudWith Upbound, platform engineers create their own central cloud native platform