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DBS Bank

Regional bank offering digital banking

Associate/Senior Associate - Digital Experience, Digiwealth

Product ManagementPosted on Nov 11
Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

  • Three to six years of experience in digital product management, customer experience, growth marketing, or a related field.
  • Strong skills in digital journey design and product optimization, with exposure to design thinking and user-centric development.
  • Ability to analyze customer behavior and platform data and translate insights into actions that drive acquisition, retention, and engagement; comfort with dashboards and analytics tools.
  • Excellent communication and stakeholder management skills across product, platform, and frontline teams.
  • Solid project management abilities, disciplined execution, attention to detail, and the capability to manage multiple workstreams.
  • Personal and professional interest in consumer financial journeys and literacy, particularly how customers discover and engage with wealth solutions in Singapore’s investment landscape.

Responsibilities

  • Track and analyze developments in the digital consumer business, including ecommerce and digital media, and digital wealth experiences to uncover new ways to build effective digital retail wealth journeys.
  • Use data-driven journey building to acquire, retain, and deepen customer relationships, and contribute to building engagement loops as part of the in-app experience.
  • Track key performance indicators, analyze product usage data, and iterate on features to continuously improve customer satisfaction and drive business results.
  • Collaborate with investment and insurance product teams to generate and refine new initiatives, and partner with Wealth Planning Managers, Platform, and Tech to ensure customer journeys are fit for purpose.

About the Company

DBS Bank

Regional bank offering digital banking

DBS Bank provides banking and financial services in Singapore and Southeast Asia, including personal and business banking, loans, deposits, wealth management, and payments. It serves customers through a network of branches and a digital platform that lets people open accounts, transfer funds, borrow, and invest via online and mobile apps. The bank differentiates itself with government-backed origins, rapid regional growth, a strong emphasis on digital banking, and a broad mix of consumer, corporate, and wealth services. Its goal is to be a leading, trusted financial services provider in Asia, supporting customers and economies with reliable banking and sustainable growth.

Company size
10,001+
Company stage
IPO
Headquarters
Singapore, Singapore
Founded
1968

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