Full-Time

Lead Partner Marketing Manager

Tech Alliances

Posted on 10/16/2024

Dynatrace

Dynatrace

5,001-10,000 employees

Cloud observability and security platform

Enterprise Software
Cybersecurity
AI & Machine Learning

Senior

Boston, MA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years of progressive experience in Partner Marketing, preferably within the Tech industry
  • Bachelors Degree.
Responsibilities
  • Guiding the strategy, planning, priority setting and process, as we build a new focus on technology alliance marketing.
  • Serve as the primary point of contact for internal and external Technology Alliance Marketing requests while collaborating with key stakeholders to develop and own the marketing plan.
  • Develop and execute strategic partner marketing programs that align with the technology alliances strategy.
  • Build a scalable execution model that enables partners to promote their partnership and offering, via packaged resources and templates.
  • Working with partner marketing comms, establish a strategy and plan for technology alliance communications.
  • Build and maintain relationships with external stakeholders, including key Technology Alliance partners, and internal stakeholders, including the Dynatrace Technology Alliance Team.
  • Build and manage relationships with key partners, such as Red Hat.
  • Be the go-to point of contact for internal or external Technology Alliance requests.
  • Develop and execute longer term, integrated marketing plans with high-touch partners, (Red Hat).
  • Create and deliver partner-facing marketing materials and assets.
  • Set goals; track and measure the performance of Technology Alliance partner marketing programs and initiatives.
  • Work closely with the global and regional marketing teams to amplify partner presence in campaigns, programs and events where appropriate.
  • Manage the partner marketing budget to align with strategic priorities and drive results.

Dynatrace specializes in software intelligence for cloud environments, providing a platform that combines observability and security to help businesses monitor and optimize their digital ecosystems. The platform offers complete visibility into IT environments, including application performance monitoring, infrastructure observability, and user experience tracking. Powered by the Davis AI engine, it automates problem detection and resolution, minimizing manual intervention. Dynatrace operates on a subscription-based model, offering its software as a service (SaaS) with features tailored to the needs of various industries such as finance, healthcare, and retail. The company's goal is to help businesses simplify cloud complexity, innovate faster, and secure their digital environments.

Company Stage

IPO

Total Funding

$23.7M

Headquarters

Waltham, Massachusetts

Founded

1993

Growth & Insights
Headcount

6 month growth

65%

1 year growth

65%

2 year growth

65%
Simplify Jobs

Simplify's Take

What believers are saying

  • Named a leader in 2024 ISG Provider Lens for cloud-native observability and security.
  • Recognized as AWS EMEA Technology Partner of the Year in 2024.
  • Expanded platform availability in Microsoft Azure data centers in Australia.

What critics are saying

  • Emerging platforms offer similar AI solutions at lower costs, threatening market share.
  • Rapid AI advancements may require significant R&D investment to stay competitive.
  • Data privacy concerns and regulatory scrutiny could impact operations in strict regions.

What makes Dynatrace unique

  • Dynatrace's Davis AI engine automates problem detection and resolution, reducing manual intervention.
  • The company offers a unified platform combining observability and security for cloud environments.
  • Dynatrace's subscription-based SaaS model provides scalable solutions tailored to client needs.

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