Senior Product Marketing Manager

Posted on 5/2/2024



1,001-5,000 employees

Develops social mobile gaming experiences

Consumer Software



Required Skills
  • 6+ years of related Game Product Marketing experience
  • Significant experience working with Licensed IP Partners in Film and Television
  • Passion for mobile / video games
  • Interest in Match-3, RPG, and Casual Genres
  • Experience in free-to-play game marketing
  • Involvement with live operations for mobile games
  • Understanding of free-to-play acquisition, retention, and monetizing key product indicators
  • Experience in international marketing strategies
  • Strong influencing skills
  • Outstanding written and oral communication skills
  • Own and drive Live Game Marketing Plans and Programs
  • Liaise with product team and marketing leads
  • Identify value propositions and key messages for games
  • Write creative briefs for agencies
  • Coordinate marketing events around feature launches
  • Work with community and social media managers
  • Track creative projects for marketing campaigns
  • Support Marketing Production with art tasks
  • Analyze performance of marketing programs

Zynga is a leading developer in interactive entertainment, specializing in mobile social gaming with a portfolio of games that are widely popular worldwide. This company excels in creating games that not only engage but also connect millions of users daily, making it an exciting workplace for those interested in innovative game design and development. The focus on accessible and social-oriented gaming within a collaborative and dynamic environment provides a unique opportunity for professionals looking to impact the global gaming community.

Company Stage


Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth



Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging