Regional Visual Manager - West

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

• Visual Merchandising Execution:

The Regional Field Visual Merchandising Manager will lead and execute visual merchandising strategies across retail and wholesale locations throughout North America. This role is responsible for ensuring consistent brand presentation, driving commercial performance through visual storytelling, and partnering closely with retail field leaders, store operations, and the global visual experience team.   They will protect the integrity of the brand by executing and maintaining compelling in-store visual presentations aligned with Global Visual Execution team. Execution includes adapting the strategies to regional needs, store architecture, traffic flow, and localized business insights.

• VM Leadership & Store Engagement:
  • Leading execution of visual direction including monthly floorsets, initiatives, tests, windows, etc.
  • Support during concepting and ideation of  M strategies and initiatives to improve efficiencies, communication processes and better serve the retail field teams.
  • Lead VM calls with field communicating and problem solving monthly floorsets, mapping and VM initiatives.  
  • Prioritize top doors for floorset walkthroughs, leadership visits, and external visits (focal markets, high-traffic locations, and flagship doors).
  • Conduct store visits and follow-ups, providing hands-on coaching and VM training for Store Leadership and Visual Leads in retail and key wholesale stores and share key learnings shared to GVE and NA Leads.
  • Host Zoom/Teams walk-thru’s and virtual touchpoints for remote locations and opportunity locations.
  • Manage photo review process for all stores under your scope. Recap to NA Retail head and GVE team photos to measure progress and execution at store level.
  • Provide timely and constructive feedback to store leaders on photo reviews to ensure consistent brand execution across the fleet.

• VM Training & Development:
  • Support in breaking the prescriptive mold and lead in building store confidence in making brand and business appropriate decisions.
  • Assess talent by store and identify within region top performers and biggest opportunities.
  • Facilitate regular cadence training conference calls for new visual leads that need basic visual training for maximum impact.  Lead VM training seminars, and in-person sessions to teach, train, and inspire field teams.  
  • Elevate store team knowledge and execution to meet and exceed Kate Spade VM standards.
  • Determine & share themes from photo critiques to identify key training opportunities and execute on those during the next floor set timing.
  • Support in creation and training of the Visual Merchandising Program (VMP), creating visual leaders that can be leveraged for special projects and initiatives.

• Cross-Functional Partnership:
  • Collaborate with Global Visual Merchandising to ensure strategic alignment on seasonal directions and key brand messages.
  • Support with setup and execution of key initiatives and tests that start with NA.
  • Collaborate with NA Buying and Wholesale to balance brand storytelling with commercial priorities to drive both customer engagement and sales. `
  • Support GVE team for Market , activations and as needed special projects.   
• Planning & Execution Support
  • Own creative layout planning for seasonal windows and in-store presentation mapping. Including distro’s for ordering 3D/ 2D and marketing distro’s. 
  • Support with promotion and signage communication to stores, problem solving and reacting quickly to any promotional call outs.
  • Assist in the art direction and installation of seasonal windows and other animations for priority doors. Ensure cohesion across all doors in region for seasonal animations.
  • Manage FRSO (Fixture & Replenishment Store Orders) and validate floor plans for new store openings and relocations.
  • NYC Market Only:  Manage monthly global directive setup with field, samples needed, and logistics.  Participate in store walkthroughs thinking through lens of stores.
• Creative 
  • Protect integrity of brand thinking through filters like visual weight, product density, color transitions.
  • Practicing leading with beauty for all in-store VM ensure stores are properly “Kate-ified” through animations, functionality and display.
  • Properly styled bust forms that not only capture the right product but also how the product is stylized through the lens of our customer.

• Wholesale & Travel 
  • Conduct regular store visits and visual audits to maintain merchandising standards
  • Wholesale (including international/LTAM) - Own all wholesale and travel retail locations in region. 
  • Partner with wholesale teams to ensure Kate Spade’s visual expectations are consistently executed across diverse retail partners, adapting guidelines as needed for varying footprint, layout, and customer profiles.
  • Oversee VM standards and presentation quality within travel retail environments, ensuring high impact displays that capture global brand essence and meet the unique demands of high traffic, fast paced locations.

Role Logistics

• Target cadence:
  • 40-60% travel throughout region monthly (2 weeks per month/ 3 days x week in remote markets, 1 week in home market, 1 week office or home market). Home market as priority.
  • Manage personal travel budget monthly, proactively flagging any budget concerns.

What Success Looks Like

• Clear translation of Kate Spade’s big ideas into impactful, customer-facing presentations.
• Field teams feel supported, confident, and well-trained in visual merchandising execution.
• In-store visual presentations are consistent and reflect the brand’s aesthetic, seasonal priorities while also responding to local business opportunities.
• High-level visual standards are maintained across all formats and regions, driving brand equity, brand heat & sales.

Our Competencies for All Employees

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.                                                                                                    
 

Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]

Visit Tapestry, Inc.

Base Pay Range

$80,000.00-$104,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.