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Full-Time

Senior Data Engineer

Services

Posted on 6/27/2024

Movable Ink

Movable Ink

501-1,000 employees

Personalized marketing content creation platform

AI & Machine Learning

Senior, Expert

Toronto, ON, Canada

Category
Data Engineering
Data & Analytics
Required Skills
Python
Git
Apache Spark
SQL
Apache Kafka
Data Analysis
Google Cloud Platform
Requirements
  • 5+ years of data engineering experience
  • Experience with large-scale data processing frameworks (we use PySpark, SQL)
  • Expertise in Spark DataFrame API
  • Experience with event stream data (we use Kafka)
  • Strong software development skills in Python (unit testing, git, code review, CI/CD)
  • Experience with cloud computing platforms and cluster configuration, optimization, and scaling (GCP)
  • Experience in data storage formats (we use Parquet, Delta Lake)
  • Ability to collaborate with technical partners
  • Enjoys working in a fast-paced, goal-driven environment
Responsibilities
  • Release features that deliver measurable and tangible business value
  • Implement production data products and pipelines that are scalable, reliable, and of high quality
  • Keep data pipelines up to date with a continuously updated series of services
  • Maintain data sources and performance of an enterprise scale Data Lake
  • Continuously improve data infrastructure for greater scalability

Movable Ink helps businesses create personalized marketing content for their digital marketing strategies. Their platform integrates with popular marketing technologies, allowing users to utilize existing tools to generate customized content for their audiences. The software solutions offered enable marketers to create engaging experiences, and the "Integrations Exchange" allows for seamless connections with other marketing technologies. Movable Ink operates on a subscription model, where clients pay for access to the platform and its integrations. They also provide workshops and reports to support clients in their marketing efforts. The company serves a diverse range of clients, from small businesses to large enterprises, focusing on creativity and personalization to help them stand out in a competitive digital marketplace. Movable Ink's goal is to empower businesses to enhance their marketing effectiveness and engage their customers more meaningfully.

Company Stage

Series D

Total Funding

$97.3M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

5%

1 year growth

6%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Movable Ink's continuous innovation, including the expansion of AI-driven solutions and Universal Data Activation capabilities, positions it as a leader in personalized marketing.
  • Strategic partnerships with major brands like HolidayCheck and Tuckernuck demonstrate Movable Ink's ability to deliver significant value and drive revenue for its clients.
  • The company's robust integration ecosystem, including partnerships with Salesforce, Klaviyo, and other leading martech vendors, enhances its platform's versatility and appeal to a broad range of businesses.

What critics are saying

  • The highly competitive digital marketing landscape requires Movable Ink to continuously innovate to maintain its market position.
  • Dependence on third-party integrations means any changes or disruptions in partner platforms could impact Movable Ink's service delivery.

What makes Movable Ink unique

  • Movable Ink's platform integrates seamlessly with widely used marketing technologies, allowing businesses to leverage their existing tools for personalized content creation, unlike competitors who may require complete overhauls of existing systems.
  • The company's AI-powered personalization solutions, such as Da Vinci's Creative IQ, Messaging IQ, and Performance IQ, offer advanced content curation and predictive capabilities that set it apart from traditional marketing platforms.
  • Movable Ink's focus on hyper-personalization and real-time content generation through integrations with major platforms like Salesforce and Adobe Experience Platform provides a unique edge in the crowded digital marketing space.
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