Market Intelligence Analyst

Location: Milan

Contract terms: Permanent

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.

About the role

Our ambition is to be a world class Sales organization passionate about winning with customers and consumers and become one of the top 3 CPGs at execution.

To achieve our ambition, identification of clear opportunities through market insights and steering the commercial teams towards the right priorities is key.

The focus of this role is to tap into all data sources available, lead those and look for new ways to drive insights in order to develop analyses that can fuel stronger commercial plans.

The role reports into the Head of Customer Marketing, working closely with the Italian commercial director and sales leadership team.

There will be also close collaboration with other Marketing Intelligence Analysts and Customer Marketing Managers, in order to drive a common approach and ways of working across

There is no direct P&L responsibility, however the role is fundamental to drive find opportunities and influence plans that will drive sales growth.

The person in the role will also run external information providers such as Nielsen and/or IRI.

Your Key Responsibilities

• Collect and analyze market data, consumer trends, competitor activities, and industry developments to support strategic decision-making.

• Develop comprehensive market intelligence reports and presentations for senior management and cross-functional teams.

• Monitor and benchmark competitor performance, pricing, and promotional activities.

• Collaborate with Marketing, Sales, and Innovation teams to align market insights with business objectives.

• Use data visualization tools to create dashboards that track key market and business indicators.

• Support the identification of growth opportunities and potential market risks.

• Maintain up-to-date knowledge of the beverage alcohol market, regulatory environment, and emerging trends.

• Coordinate external market research agencies and manage research projects as needed.

• Activation Performance and effectiveness

• Handle day to day relationship with data providers in market, eg. Nielsen and IRI.

• Serve as a focal point for local commercial teams to clarify doubts regarding analyses, data and functioning of intelligence tools.

• TBA forecasting consumption for the country

About you

• Business Administration or Economics degree

• Statistics or Mathematics studies

• At least 2 years of previous work experience in Market Intelligence functions

• Experience on forecasting is not required but valued

• Outstanding analytical ability, commercial and financial competence.

• Strong analytical skills – the individual must be able to understand the business question and develop a structured analysis to effectively respond and drive insights (e.g., structure the problem, collect data, identify issues and present results)

• Interpersonal skills – sophisticated writing and communication skills, able to get along with and persuade individuals at levels senior to them

• Digital literacy – familiarity with computers and sophisticated knowledge of Microsoft Excel, PowerBI and PowerPoint required.

• Must speak proficient English, Italian is a plus

• Sophisticated knowledge of visualization tools such as Power BI, MicroStrategy is a plus.

Our Offer

• An inclusive company culture that puts employees and their development first

• A competitive salary with bonus and many benefits that suit your lifestyle

• An industry leading parental leave policy

• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!