Activation Manager

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

This is a 12 month contract role with the view to extend. 

The purpose of the Investment Manger is to manage the Activation team to deliver exceptional results across their client patch, including supporting major client or sponsorship negotiations and delivery. The Investment Manager should also provide a high level of client service and maintain a cohesive working environment.

The Investment Manager reports into Activation Director and is responsible for the development of Activation Executive and Coordinator, should oversee their output and provide regular feedback. This person should also provide support for the Investment leads where required on various agency projects. 

Responsibilities

Activating all campaigns using the Spark Activation Model & Philosophy:

• Help to negotiate trading positions across all media where there are no long-term deals in place, ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met.
• Benchmarks and performs all pre-trade work before booking
• Manages and ensures maximum savings and added value and merchandises these to clients
• Ensures that all buys are delivered against pre-determined goals and PCAs are thorough and accurate
• Oversees overall client campaign reconciliation reporting to ensure 100% accuracy and elevates results internally and to clients
• Have a full understanding of the client KPI's that need to be met including any 3rd party auditing benchmarks
• Understand PMX product offering (such as Apex & Screens)
• Oversee team are using PMX's best practice briefing and negotiation process to ensure best outcomes can be achieved

Client Management

• Merchandise negotiation results to clients throughout activity
• Ensures all clients across the agency are kept up to date with the media marketplace
• Ensure unique and market 1st opportunities are bought to clients where relevant
• Has a thorough understanding of client’s business and clients internal pressures and adapts their services accordingly
• Ensures 100% of contracted trading commitments and savings are met

Market Analysis

• Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting buys
• Sources content and provides relevant insights for inclusion within market reviews and other adhoc client requests.
• Keeps up to date with latest audience data and shares knowledge with the Activation team and the wider agency team.

Team Development & Management

• Help manage Activation team on a day to day basis - involve, educate & motivate to help develop skills and responsibilities
• Develop, train and delegate effectively with clear instructions. Particular emphasis on upskilling Activation team knowledge of media channels and best practice media briefing, analysis and feedback
• Motivate team through personal influence, enthusiasm, creativity and energy. Take responsibility for their behaviour and display integrity in all you do.

Qualifications

• 5 years experience
• Experience of managing at least one person.
• Expert across the following Office platforms: Word, PowerPoint and Excel
• Strong media understanding and have a full understanding and experience in using the full suite of media planning and measurement tools.
• Possess sound financial management skills
• Strong media buying experience across all offline channels, digital a benefit

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.