Manager of Sales Performance

Founded in 1978 by Lucy and Henry Billingsley, the organization expertly builds, owns, and manages its properties, ensuring long-term client, resident, and partner return. Specializing in master-planned developments and principles of new urbanism, each Billingsley property signifies technology, convenience, and a vast array of amenities aimed to attract and retain tenants, residents, visitors, and employees. These amenities include art, sculpture, parks, trails, and outdoor public spaces. With over 5,000 acres in DFW, Billingsley has built 5 million SF of Commercial space, 550,000 SF of Retail, 9 million SF of Industrial, and over 10,000 units of Multi-Family. 

Position Summary

The Manager of Sales Performance leads portfolio-wide leasing performance strategy for The Billingsley Collection. This role analyzes the leasing funnel, identifies property and team performance gaps, and partners with Regional Managers, Community Managers, Marketing, and onsite teams to implement focused actions that improve conversion, occupancy, prelease, and overall sales execution. The position also serves as the business owner for sales-focused technology, including performance measurement and quality assurance. Working through onsite leadership rather than directly supervising property teams, this role provides data-driven recommendations, field coaching, and measurable follow-through across the multifamily portfolio. This position reports to the Director of Centralized Services.

Key Responsibilities

Performance Analytics and Strategy

• Own the portfolio leasing-performance scorecard and analyze traffic, tours, applications, leases, conversion, occupancy, prelease, exposure, and stale-unit trends.
• Identify underperforming properties, floor plans, lead sources, and sales behaviors; establish focused action plans with clear targets, owners, timelines, and expected outcomes.
• Support new developments and lease-ups by establishing sales targets, reporting cadence, competitive insights, and performance recommendations through stabilization.

Field Partnership and Coaching

• Partner with the Manager of Sales Enablement, Regional Managers, and Community Managers to align on performance priorities while preserving onsite leadership accountability for daily execution.
• Conduct targeted property discussions around leasing observations, CRM and pipeline reviews, and coaching tied to documented performance gaps.

Sales Technology Ownership

• Own the portfolio sales technology ecosystem, including OnTour, Tour24, Knock or other CRM solutions, sales analytics, performance-measurement tools, and future sales-focused platforms. Lead ongoing quality assurance for workflow accuracy, data integrity, lead routing, reporting, integrations, and the prospect-to-lease experience.
• Partner with Multifamily Marketing, internal technology teams, vendors, and product partners to connect lead quality, campaign performance, system functionality, property positioning, and prospect feedback to leasing outcomes; represent business requirements and prioritize enhancements, pilots, testing, and optimization opportunities.

Reporting and Communication

• Communicate weekly and monthly findings, progress, risks, and recommendations.
• Adhere to Billingsley Company’s Standards of Excellence and perform other duties as assigned.

Qualifications

• High school diploma required; bachelor’s degree in business, marketing, property management, or a related field preferred.
• 5+ years of multifamily leasing, sales, or property-management experience, including 2+ years supporting multiple communities or coaching sales performance.
• Strong knowledge of leasing-funnel metrics, occupancy and prelease, exposure, pricing and concession presentation, lead management, and CRM execution.
• Proficiency in Microsoft Office, especially Excel, and experience with multifamily CRM, property-management, reporting, analytics, and sales-technology platforms; RealPage experience preferred. Experience with system QA, implementation, or product/vendor partnership is a plus.
• Demonstrated analytical, coaching, communication, and problem-solving skills; valid driver’s license and regular travel among North Texas communities required.

Success Profile

• Turns portfolio data into clear priorities, practical actions, and measurable leasing improvement.
• Builds trust and alignment with Regional Managers, Community Managers, Marketing, and onsite teams.
• Raises performance expectations while reinforcing onsite leadership ownership.