Blink provides a subscription-based communication platform for frontline workers in enterprises. Its main product is a super app that combines secure chat, news feeds, digital forms, and single sign-on into one interface, helping healthcare providers, retail chains, and logistics companies stay connected and productive. The platform works by offering an integrated suite of tools that employees access through a single sign-on, enabling messaging, information sharing, form submission, and workflow updates within one app. Blink differentiates itself by specifically targeting frontline staff, an often underserved segment in digital transformation, and delivering an all-in-one solution that combines communication and productivity features under a single subscription. The company’s goal is to improve engagement and operational efficiency for frontline workers across diverse industries, supported by ongoing feature updates and a scalable enterprise-grade platform.
Company Size
201-500
Company Stage
Early VC
Total Funding
$46.2M
Headquarters
London, United Kingdom
Founded
2015
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Blink unites frontline communication and Task Management in one app. With new AI-powered Task Builder and Workforce Insights, frontline teams can create, complete, and track work in the same app they use for news, chat, and pay. BOSTON - Blink, the universal AI platform for frontline work, today announced major advancements to Task Management, including AI-powered task creation and workforce insights. Generally available since September,... October 6, 2026 at 9:13 a.m. With new AI-powered Task Builder and Workforce Insights, frontline teams can create, complete, and track work in the same app they use for news, chat, and pay. BOSTON - Blink, the universal AI platform for frontline work, today announced major advancements to Task Management, including AI-powered task creation and workforce insights. Generally available since September, Task Management joins frontline communication and execution in one app. The new capabilities were built with major retailers to help multi-site organizations turn headquarters priorities into visible, verifiable action. Companies have invested heavily in workforce management systems, but execution still breaks down at the frontline. Tasks live across paper checklists, WhatsApp groups, and back-office tools that frontline teams rarely open. Managers end up chasing updates, and leaders often learn something was missed when it's too late. "Communication is only valuable when it helps people act," said Sean Nolan, CEO and founder of Blink. "Frontline execution isn't a workflow problem, it's an adoption problem. Task Management brings information and action together, giving teams a clear view of what matters and exactly what needs to happen." What's new? Task Builder. Managers can now build tasks and checklists by describing what they need in plain language. Task Builder turns a simple prompt into a ready-to-assign task, so rolling out a new routine takes minutes, not hours. Workforce Insights. Task Management is now part of Blink's Workforce Insights engine, so leaders can build tailored insights on task completion and see exactly where to step in. Built on a proven foundation Corporate and local teams can create recurring or one-off tasks with step-by-step guidance, assign them by role, location, and shift, and reuse templates across every site. Other systems can create tasks through the Blink Task API. Employees can complete tasks on their phone, add photo evidence, and sign off digitally, even offline or on shared devices. Managers see what's done and overdue in the task planner, get flagged when work slips, and can use Blink's AI agents to assign work or check status in chat. "Most task tools were designed for people working at a desk," said Laura Howard, VP of product at Blink. "We built Task Management around the reality of frontline work. That means a mobile-first experience, offline access, recurring routines, clear guidance, and visibility for managers across distributed teams." Built for the routines that keep sites running Common use cases include opening and closing procedures, health and safety checks, food safety routines, merchandising rollouts, and shift handovers across retail, quick-service restaurants, and hospitality. Planned further enhancements include AI validation of photo evidence, automated escalation of overdue work, safety and incident reporting, and a shift control center. Availability Task Management is available to all Blink customers as a paid add-on. Organizations can learn more or book a demo at www.joinblink.com/features/task-management Blink will be showcasing the new capabilities at Workday Rising next week in Vegas. About Blink Blink is the universal AI platform for frontline work that connects people, systems, and culture in one super-app. It bridges the digital divide between deskless and desk-based workers, supercharging employee communication and engagement at industry-leading companies like Shake Shack, JD Sports and easyJet. Blink is one of the top-rated Employee Communications Applications on Gartner Peer Insights and a Leader in the G2 Grid for Best Employee Engagement Software. Learn more at joinblink.com.
Blink launches Untapped, returning booking control and revenue to fitness studios. June 9, 2026 Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house. Blink, a longtime fitness and wellness industry services provider, has launched Untapped, a platform designed to help independent fitness and wellness studios monetize unsold class inventory while maintaining ownership of customer relationships and revenue. The platform enables studios to list discounted last-minute class spots through a branded booking experience, allowing operators to set their own pricing, inventory controls and customer rules. Unlike third-party aggregation platforms, Untapped does not take a share of booking revenue, enabling studios to retain 100% of sales generated through the platform. The launch builds on Blink's two decades of experience serving independent fitness and wellness businesses, including operators such as Rostudios, Yoga Joint, Title Boxing Club, Power Life and Urban Waxx. "Studios have always had a discovery problem and a control problem, and they've only been able to solve one of them at a time," said Joseph Wheeler, principal at Blink. "Untapped lets operators keep the reach of the aggregators while taking back the booking, the pricing and the member." Studios using Untapped can determine which classes appear on the platform, how many spots to release, member booking limits and same-day visibility windows. The platform also includes capacity-based pricing, allowing discounts to adjust automatically based on remaining inventory while preserving safeguards around full-price demand. Untapped integrates with Mariana Tek, ClubReady and Mindbody, three of the most widely used boutique fitness management platforms. The company has also introduced Untapped AI, an analytics-driven recommendation engine that analyzes historical attendance patterns to suggest when studios should release inventory and at what price points. Another feature, Return Lane, is designed to help operators convert marketplace users into direct customers. The tool allows studios to identify members who first discovered the business through ClassPass and invite them to book future visits directly through the studio's own channel. Operators retain control over participation and ongoing communication with those consumers. The platform supports a broad range of boutique fitness and wellness concepts, including Pilates, yoga, barre, HIIT, boxing and specialty wellness studios. Untapped is available at no cost to operators and does not charge per-booking fees or revenue-sharing commissions.
Blink, an employee experience platform for frontline workforces, has raised $17 million from Enlightened Hospitality Investments, the growth equity fund affiliated with Danny Meyer's Union Square Hospitality Group. The company also announced a global partnership with Shake Shack for workforce management solutions. Blink's platform enables frontline employees to access company information, swap shifts and communicate seamlessly across teams. In 2025, adoption of its self-service tools grew 300% year-over-year, with employees opening the app seven times daily on average. The company added over 700,000 users in the hospitality sector last year. The funding will support Blink's product development and AI-first platform innovation whilst accelerating market expansion. Blink serves major brands including McDonald's, Domino's and Booking.com across hospitality, retail, transport and healthcare sectors.
Blink raises $17 million from Enlightened Hospitality Investments and announces global partnership with Shake Shack. Strategic partnership with Shake Shack provides the leading fast casual brand with global workforce management solutions BOSTON-(BUSINESS WIRE)-Blink, the leading employee experience platform for frontline workforces, today announced it has raised $17 million in funding from Enlightened Hospitality Investments (EHI), the growth equity fund affiliated with Danny Meyer's Union Square Hospitality Group (USHG). Blink also announced a new global partnership with Shake Shack following a successful integration of its workforce management solutions. As restaurants - and frontline-driven industries more broadly - continue to navigate high employee turnover, margin pressure, and an increasingly complex operating environment, Blink is helping organizations address some of their most persistent workforce challenges. By improving employee communication and engagement, Blink enables teams to stay connected, informed, and aligned - driving higher staff satisfaction, reducing turnover, and increasing overall productivity. Blink's frontline workforce solutions empower employees to access critical company information, tools and communicate seamlessly across teams, from corporate to frontline staff, all in one unified platform. In 2025, adoption of Blink's self-service employee tools, which enable team members to swap shifts, access pay stubs, and have more agency over their work, grew 300% year over year, and employees opened the Blink app seven times a day on average to stay informed, efficient, and connected. "We are excited to partner with Danny and the EHI team and believe that their commitment to delivering Enlightened Hospitality is more relevant now than ever," said Sean Nolan, Founder & CEO of Blink. "We also are thrilled to launch with Shake Shack, an industry leader who shares our commitment to a strong corporate culture that begins on the restaurant floor. As we embark on this next chapter of growth, we look forward to partnering with forward thinking brands who are empowering their people to win in this competitive market" Blink will use the funds to invest in its product and engineering teams and drive continued innovation across its AI-first platform, while also accelerating its go-to-market strategy to reach more customers across the hospitality industry and beyond. "I have always believed that Enlightened Hospitality - the ethos that when you take care of your people, your people take care of your customers - is how to create sustaining success in any business" said Danny Meyer, Co-Founder and Managing Partner of Enlightened Hospitality Investments and Founder of Union Square Hospitality Group. "Blink's technology puts people first by making sure team members are equipped and supported so they can, in turn, deliver their very best. Blink's smart technology will help shape the future of restaurants." Blink IQ, the company's AI workforce insights platform, gives management real-time insight into trends such as workforce feedback, productivity, sentiment, and turnover to help companies identify issues early, take action fast, and improve both engagement and operational performance. "At Shake Shack, everything starts with our people. The energy in our Shacks and the Enlightened Hospitality our teams bring to life each day are what make us special," said Luke DeRouen, Chief Communications Officer at Shake Shack. "As we continue to grow, we are focused on giving our teams simple tools that keep them informed, connected, and engaged. Blink will help us do exactly that, enabling a more connected and consistent experience across our Support Center and Shack teams." Blink works with some of the world's most recognized hospitality brands across the restaurant and hotel industry and continues to expand across verticals, including retail, transportation, healthcare, manufacturing, and logistics. In 2025 alone, the company added over 700,000 users in the hospitality sector. By centering the platform on the employee experience, Blink helps restaurants streamline operations, strengthen culture, boost retention, and elevate every guest experience. To learn more about Blink, visit www.joinblink.com. About Blink Blink is the mobile-first employee experience platform that connects your people, systems, and culture in one super-app. It bridges the digital divide between deskless and desk-based workers, supercharging employee communication and engagement at industry-leading companies like Shake Shack, McDonald's, Domino's, Booking.com, Dollar Tree, Nokia, easyJet, JD Sports, Carrefour, and Stagecoach. Blink is the top-rated Employee Communications Application on Gartner Peer Insights and a Leader in the G2 Grid for Best Employee Engagement Software. Learn more at joinblink.com. About Enlightened Hospitality Investments (EHI) Enlightened Hospitality Investments (EHI) is a value-added strategic growth equity firm affiliated with Danny Meyer's Union Square Hospitality Group (USHG). The firm was formed to leverage the brands, businesses and team at USHG to identify and invest in scalable businesses with proven category leadership and a commitment to building an employee, customer and community-focused culture. EHI partners with portfolio companies to provide strategic direction, operational experience, increased visibility and access to relationships to drive growth with our portfolio partners. EHI manages over $550M of committed capital and primarily focuses on hospitality and related technology businesses, but will also invest in other hospitality-related companies that share an employee, customer and community-focused culture. Blink. Release Versions
Blink raises $17 million from Enlightened Hospitality Investments and announces global partnership with Shake Shack. Strategic partnership with Shake Shack provides the leading fast casual brand with global workforce management solutions Published: May 18, 2026 Last updated: May 18, 2026 Boston, MA - May 18th, 2026 - Blink, the leading employee experience platform for frontline workforces, today announced it has raised $17 million in funding from Enlightened Hospitality Investments (EHI), the growth equity fund affiliated with Danny Meyer's Union Square Hospitality Group (USHG). Blink also announced a new global partnership with Shake Shack following a successful integration of its workforce management solutions. As restaurants - and frontline-driven industries more broadly - continue to navigate high employee turnover, margin pressure, and an increasingly complex operating environment, Blink is helping organizations address some of their most persistent workforce challenges. By improving employee communication and engagement, Blink enables teams to stay connected, informed, and aligned - driving higher staff satisfaction, reducing turnover, and increasing overall productivity. Blink's frontline workforce solutions empower employees to access critical company information, tools and communicate seamlessly across teams, from corporate to frontline staff, all in one unified platform. In 2025, adoption of Blink's self-service employee tools, which enable team members to swap shifts, access pay stubs, and have more agency over their work, grew 300% year over year, and employees opened the Blink app seven times a day on average to stay informed, efficient, and connected. "We are excited to partner with Danny and the EHI team and believe that their commitment to delivering Enlightened Hospitality is more relevant now than ever," said Sean Nolan, Founder & CEO of Blink. "We also are thrilled to launch with Shake Shack, an industry leader who shares our commitment to a strong corporate culture that begins on the restaurant floor. As we embark on this next chapter of growth, we look forward to partnering with forward thinking brands who are empowering their people to win in this competitive market" Blink will use the funds to invest in its product and engineering teams and drive continued innovation across its AI-first platform, while also accelerating its go-to-market strategy to reach more customers across the hospitality industry and beyond. "I have always believed that Enlightened Hospitality - the ethos that when you take care of your people, your people take care of your customers - is how to create sustaining success in any business" said Danny Meyer, Co-Founder and Managing Partner of Enlightened Hospitality Investments and Founder of Union Square Hospitality Group. "Blink's technology puts people first by making sure team members are equipped and supported so they can, in turn, deliver their very best. Blink's smart technology will help shape the future of restaurants." Blink IQ, the company's AI workforce insights platform, gives management real-time insight into trends such as workforce feedback, productivity, sentiment, and turnover to help companies identify issues early, take action fast, and improve both engagement and operational performance. "At Shake Shack, everything starts with our people. The energy in our Shacks and the Enlightened Hospitality our teams bring to life each day are what make us special," said Luke DeRouen, Chief Communications Officer at Shake Shack. "As we continue to grow, we are focused on giving our teams simple tools that keep them informed, connected, and engaged. Blink will help us do exactly that, enabling a more connected and consistent experience across our Support Center and Shack teams." Blink works with some of the world's most recognized hospitality brands across the restaurant and hotel industry and continues to expand across verticals, including retail, transportation, healthcare, manufacturing, and logistics. In 2025 alone, the company added over 700,000 users in the hospitality sector. By centering the platform on the employee experience, Blink helps restaurants streamline operations, strengthen culture, boost retention, and elevate every guest experience. To learn more about Blink, visit www.joinblink.com. To learn more about this partnership, read the announcement on Business Wire and Kristen Hawley's exclusive coverage in Expedite here. About Blink Blink is the mobile-first employee experience platform that connects your people, systems, and culture in one super-app. It bridges the digital divide between deskless and desk-based workers, supercharging employee communication and engagement at industry-leading companies like Shake Shack, McDonald's, Domino's, Booking.com, Dollar Tree, Nokia, easyJet, JD Sports, Carrefour, and Stagecoach. Blink is the top-rated Employee Communications Application on Gartner Peer Insights and a Leader in the G2 Grid for Best Employee Engagement Software. Learn more at joinblink.com. About Enlightened Hospitality Investments (EHI) Enlightened Hospitality Investments (EHI) is a value-added strategic growth equity firm affiliated with Danny Meyer's Union Square Hospitality Group (USHG). The firm was formed to leverage the brands, businesses and team at USHG to identify and invest in scalable businesses with proven category leadership and a commitment to building an employee, customer and community-focused culture. EHI partners with portfolio companies to provide strategic direction, operational experience, increased visibility and access to relationships to drive growth with its portfolio partners. EHI manages over $550M of committed capital and primarily focuses on hospitality and related technology businesses, but will also invest in other hospitality-related companies that share an employee, customer and community-focused culture. Start your free trial today. See how Blink helps frontline teams stay connected, informed, and engaged.