Full-Time
Associate Director of Campaign Strategy & Management
Cooley
1,001-5,000 employees
Global IP and litigation law firm
Compensation Overview
$185k - $225k/yr
Palo Alto, CA, USA + 10 more
More locations: Boston, MA, USA | Seattle, WA, USA | Santa Monica, CA, USA | Washington, DC, USA | San Francisco, CA, USA | Los Angeles, CA, USA | Chicago, IL, USA | Reston, VA, USA | New York, NY, USA | San Diego, CA, USA
In Person
Bachelor's
 Growth & Marketing (1) |
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- After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage, and other firm applications.
- Be able to work extended and/or weekend hours as required.
- Be able to travel as required.
- Have 8+ years of applicable experience in marketing or business development, preferably with an emphasis on strategy, transformation, or growth functions, including 4+ years of management experience.
- Demonstrate strategy and experience mapping across the client or buying lifecycle.
- Have hands-on experience with customer relationship management, web, automation, orchestration, and data visualization technologies.
- Demonstrate advanced data storytelling skills and the ability to align campaign initiatives and experiences with key performance indicators and business goals.
- Have created and advanced marketing measurement frameworks and capabilities.
- Have a Bachelor’s Degree.
- Demonstrate entrepreneurial judgment, attention to detail, quality and consistency, digital-first thinking, interpersonal and communication skills, organization, prioritization, coordination, consultation, collaboration, confidentiality, professionalism, analytical thinking, presentation skills, and the ability to lead through influence and develop talent.
- Define strategic frameworks for Cooley’s client journeys and establish standardized playbooks that align business unit goals with scalable digital and physical touchpoints.
- Lead the vision for omnichannel personalization by architecting the logic and data requirements needed to deliver personalized client experiences at scale.
- Translate broad marketing objectives into sophisticated, multi-touch campaign architectures as the primary bridge between business unit marketing and execution teams.
- Ensure campaigns are interconnected within the broader Marketing and Client Development ecosystem, preventing siloed activations and ensuring seamless transitions for clients across channels.
- Partner with the Insights and Optimization lead to define campaign-level success metrics and engineer journeys to deliver measurable business outcomes.
- Establish frameworks for real-time campaign adjustments based on live performance data and client behavioral insights.
- Act as the lead account director for business unit marketers by managing internal expectations, resource allocation, and the strategic health of the campaign portfolio.
- Partner with Digital Experience leads across web, email, search, and events to ensure campaign strategies use the full capabilities and latest innovations of the firm’s channel stack.
- Collaborate with Brand and Content teams to ensure narrative and visual identity are woven consistently throughout the client journey.
- Provide strategic input into the MarTech roadmap so future tools support advanced journey orchestration, lead scoring, and automated personalization.
- Serve as direct supervisor and mentor to direct reports.
- Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and firm and department policies, manage staffing coverage, and review and process time logs and time-off requests.
- Support business professional development and continued educational opportunities.
- Participate with the immediate supervisor and central Human Resources in hiring, performance appraisals, counseling, termination, and other employee lifecycle events.
- Perform other duties as assigned or required.
- Prior legal industry experience.
- Some senior-level management experience.
Cooley is a large international law firm that helps clients with major deals, complex intellectual property work, regulatory issues, and high-stakes lawsuits. Its lawyers across 19 offices in the U.S., Asia, and Europe collaborate to advise on transactions, protect and manage IP assets, navigate regulations, and represent clients in court or arbitration. The firm differentiates itself by its sizeable global team and wide range of practice areas, allowing it to handle complex matters that cross markets and jurisdictions. Cooley’s goal is to help clients complete transformative deals, secure strong IP positions, meet regulatory requirements, and win important litigation outcomes.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
1920
Get referred to Cooley
See people who can refer or advise you
Simplify's Take
What believers are saying
- LA28 named Cooley official legal services provider on July 15, 2026.
- Michael La Marca joined July 14, 2026, strengthening privacy, cybersecurity, and AI.
- Legal 500 recognized Cooley's rising litigation and sports practices in June 2026.
What critics are saying
- Cooley still carries the 2022 layoff stain after cutting 150 lawyers and staff.
- AI startup clients compress fees, pushing routine work into products like Cooley Go Lab.
- A weak venture market would hit Cooley's core emerging-companies engine and partner economics.
What makes Cooley unique
- Cooley pairs 1,400 lawyers with a startup-heavy platform across 19 offices.
- Its 2026 Legal 500 gains span financial services, copyright, education, and sport.
- Cooley Go Lab with Legora targets Y Combinator founders before they hire counsel.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Fertility Treatment Support
Hybrid Work Options
Company News
Former Cooley compensation law expert joins Baker McKenzie in Palo Alto. Former Cooley compensation lawyer Jeff Goldman has joined Baker McKenzie in the firm's Palo Alto office, boosting the firm's employee benefits and compensation team. Baker McKenzie's media announcement about the appointment is below - Leading global law firm Baker McKenzie announced today that Jeffrey (Jeff) Goldman has joined the Firm as a partner in its Transactional Practice in Palo Alto. His arrival bolsters the Firm's executive compensation and employee benefits capabilities and enhances support for M&A, capital markets, and other strategic corporate transactions. Jeff has more than two decades of experience advising startups, emerging growth and public companies, compensation committees, and executives on executive compensation and employee benefits matters. His practice spans executive employment arrangements, employee stock options, and other equity compensation, as well as compensation-related issues arising in early-stage financings, IPOs, M&A transactions, liquidity events, strategic exits, and public company governance. He also advises on global compliance, employee mobility, tax and securities matters, with significant experience managing compensation issues for clients with a global workforce. "Jeff's experience and market reputation make him an outstanding addition to our team," said Alan Zoccolillo, Americas Chair of Baker McKenzie's Transactional Practice Group. "Clients are increasingly focused on executive compensation, equity incentives, and governance considerations as part of their most significant transactions and growth initiatives. Jeff's deep experience advising technology and public company clients enhances our ability to provide integrated advice across M&A, capital markets, and other complex corporate matters." "Jeff is a highly regarded advisor known for his work with technology, life sciences, and other growth company clients," added Leif King, who leads the Firm's California Transactional Practice Group. "His collaborative approach and practical advice make him an excellent fit for our team and our clients, and we are delighted to welcome him to the Firm." With more than 2,500 deal practitioners across 40 jurisdictions, Baker McKenzie is a transactional powerhouse. As part of its integrated transactional offering, the Firm advises clients on executive compensation and employee benefits issues that are critical to M&A transactions and other major corporate matters. Ranked Band 1 by Chambers Global for Employee Benefits, Baker McKenzie's executive compensation and employee benefits team combines unparalleled global coverage with deep local insight to advise clients on compensation plan design, public disclosure, shareholder and proxy advisory concerns, employment and severance arrangements, change in control agreements, golden parachute issues, and related tax, securities, labor, ERISA, and corporate governance considerations throughout the entire transaction lifecycle. "Baker McKenzie has built an exceptional platform for advising companies at every stage of their growth," Jeff commented. "I look forward to collaborating with colleagues across the Firm to help clients address the executive compensation and employee benefits issues that arise throughout the corporate lifecycle." Jeff earned his BA from Brandeis University and his JD and LLM from Duke University School of Law. LawFuell's editors select and publish the most relevant and up-to-date information about lawyers and law firms for LawFuel on a daily basis from the most reputable and independent sources available.
Cooley named official legal services provider for LA28 Olympic and Paralympic Games. Cooley announced on July 15 that it has been selected as an Official Legal Services Provider of the LA28 Olympic and Paralympic Games and Team USA. As part of this partnership, Cooley will provide a comprehensive range of legal services to LA28 over the next three years, supporting both corporate and litigation matters as preparations continue for the 2028 Games in Los Angeles. The firm's work will address LA28's commercial, operational, and regulatory needs associated with organizing a global event. Cooley stated that its integrated approach and experience advising clients at the intersection of sports and technology will be central to its support. The partnership also includes opportunities for pro bono legal support aimed at helping LA28 achieve its goal of creating an inclusive Olympic and Paralympic Games. "We are honored to partner with LA28 in bringing the Olympic and Paralympic Games to Los Angeles," said Rachel Proffitt, CEO of Cooley. "There is an extraordinary energy and purpose behind building an event of this scale - one that unites athletes, fans and communities around the world. At Cooley, we are proud to contribute to that effort, drawing on our experience supporting some of the most dynamic companies, leagues and emerging platforms in sports. Just as importantly, this partnership allows us to create meaningful impact beyond the Games - giving back to the Los Angeles community in ways that reflect our values as a firm." Elisabeth Freinberg, chief legal officer of LA28, said: "The LA28 Games will set a new standard for what a home Games can be - and having the right partners in place is how we get there. We're excited to work with Cooley as an Official Legal Services Provider, leveraging their experience and strategic insight to help deliver a Games that reflects the spirit, creativity and innovation of Los Angeles." LA28 is set to bring together more than 15,000 athletes from around the world across diverse venues throughout Southern California when Los Angeles becomes only the third city ever to host three Olympic Games - following 1932 and 1984 - and hosts its first-ever Paralympic Games. The upcoming event plans several milestones including being the first Olympics with more women athletes than men participating. Cooley employs nearly 1,400 lawyers across 19 offices globally, with over 3,000 total staff members.
Cooley announces addition of Michael La Marca to privacy and cybersecurity practice. Cooley announced on July 14 that Michael La Marca has joined the firm as a partner in its global cyber/data/privacy group, based in New York. This appointment comes less than two months after Meredith Halama and Katie Cramer were added to the practice in Washington, DC, and Denver, respectively. La Marca brings experience working with companies involved in technology and information practices such as artificial intelligence, biometrics, geolocation tracking, and connected devices. He also focuses on advising financial institutions, fintechs, and investment management firms. The recent additions are intended to strengthen Cooley's litigation department's cyber/data/privacy team. Ian Shapiro, partner and chair of Cooley's global litigation department, said: "Cooley has long had one of the best privacy and cybersecurity practices for counseling, defense of government investigations and privacy class actions. And, as a result of our reputation in this practice, the demand for counseling is unyielding. Through an extensive process, we identified Michael as among the best of the next generation of privacy and cybersecurity lawyers. Like Meredith and Katie, Michael significantly expands our counseling practice by contributing his exceptional experience in privacy and cybersecurity. We look forward to supporting his emergence as a preeminent practitioner." La Marca previously served as a partner at Hunton Andrews Kurth within its data, cyber and privacy group. He advises clients ranging from startups to multinational companies on laws related to privacy, cybersecurity, artificial intelligence; negotiates commercial agreements; and manages aspects related to mergers & acquisitions transactions. Travis LeBlanc, partner and co-chair of Cooley's global cyber/data/privacy practice, said: "As counsel to the global digital economy, Cooley sits at the center of the most consequential data AI and cybersecurity questions facing companies today. Michael brings exactly the depth our clients need. He has built governance programs that keep financial services and AI-driven businesses ahead of regulators, guided clients through the most sensitive data breaches and defended them from enforcement. He makes us a stronger partner to clients navigating the full life cycle of data risk." La Marca said: "Cooley's market-leading platform, exceptional client base and collaborative culture make it the ideal place to help companies navigate their most critical privacy, cybersecurity and AI challenges. I'm excited to join a team that's at the forefront of shaping how these challenges are addressed."
ImageneBio appoints Matt Robbins as general counsel to support clinical growth. July 7, 2026 Matt Robbins ImageneBio has appointed life sciences attorney Matt Robbins as general counsel, effective July 7, 2026, adding an experienced biotechnology legal executive as the clinical-stage company advances its lead therapeutic candidate and expands its development programs. Robbins will oversee the San Diego-based company's legal, corporate governance, intellectual property and compliance functions, providing strategic legal guidance as ImageneBio continues the clinical development of IMG-007, its lead investigational therapy for autoimmune and inflammatory diseases. Chief Executive Officer Kristin Yarema said Robbins' experience building legal operations for emerging biotechnology companies and advising life sciences businesses on capital markets and strategic transactions aligns with the company's next phase of growth. "Matt's experience building a legal function inside a clinical-stage biotech company, combined with his years advising life science companies through public offerings and complex transactions, is a great fit for Imagene as we continue to advance and scale up our Phase 2 clinical programs in atopic dermatitis and alopecia areata," Yarema said. "As we celebrate our one-year company anniversary later this month, we are entering an exciting new phase of growth with important milestones and data readouts on the horizon. Matt's leadership and expertise will be invaluable as we continue to grow, strengthen our organization, and execute on our strategic priorities." Robbins brings more than 15 years of experience advising public and private life sciences companies on corporate, securities and transactional matters. Most recently, he served as general counsel at Bright Peak Therapeutics, where he established and led the venture-backed biotechnology company's legal function during its clinical-stage growth. Before joining Bright Peak, Robbins spent nearly nine years at Cooley LLP in San Diego, counseling biotechnology and life sciences companies on corporate governance, securities offerings, financing transactions and other strategic matters. Earlier in his career, he worked as a senior consultant at Deloitte & Touche LLP. His appointment comes as ImageneBio advances its clinical pipeline, led by IMG-007, an anti-OX40 monoclonal antibody designed to treat immunological, autoimmune and inflammatory diseases. The therapy is engineered to target the OX40 receptor without depleting T cells and features an approximately five-week half-life intended to support extended dosing intervals. The company has completed proof-of-concept clinical trials evaluating IMG-007 in patients with atopic dermatitis and alopecia areata and is currently conducting a Phase 2b clinical trial in patients with moderate-to-severe atopic dermatitis. As the program progresses through mid-stage clinical development, Robbins will help oversee the legal, governance and compliance infrastructure needed to support continued clinical execution and corporate growth. Robbins earned a Juris Doctor from Northwestern University Pritzker School of Law and a bachelor's degree in economics from the University of California, Los Angeles. He is admitted to practice law in California.
Cooley maintains top rankings in global mergers and acquisitions and private equity. Cooley's global mergers and acquisitions and private equity practices were recognized for top ranking positions in the second quarter 2026 league tables from Bloomberg, according to a July 1 announcement. The firm said it continues to handle public and private deals around the world despite unpredictable market conditions. In 2026, Cooley reported handling transactions across a range of industries while maintaining its leading position in technology and life sciences. The firm highlighted its work on market-leading transactions as part of its continued prominence. Since 2021, Cooley's transactional team has worked on more than 1,600 mergers and acquisitions deals with an aggregate value exceeding $750 billion. The group includes over 180 practitioners located in major business and technology centers worldwide, representing public companies, private companies, financial advisors, and private equity sponsors involved in some of the largest transactions. The firm employs nearly 1,400 lawyers across 19 offices in the United States, Asia, and Europe. Its total workforce numbers more than 3,000 people. Cooley stated that this information is provided for general informational purposes only. Accessing or using the content does not create an attorney-client relationship with Cooley LLP or any affiliated entity. The firm advised that the information should not be considered legal advice or a substitute for obtaining advice from a qualified attorney licensed in relevant jurisdictions.