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Sunshine Sachs Morgan & Lylis

Public relations and brand consulting firm

Account Director - Beauty and Lifestyle

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 8 years of experience in beauty and lifestyle communications, with a proven track record of leading impactful national campaigns.
  • Understand the wellness and skincare landscapes and how they intersect with broader culture.
  • Set big-picture strategy and lead a pitch team simultaneously.
  • Write and present effectively, translating complex brand missions or technical product innovations into compelling narratives for editors and audiences.
  • Manage the financial and administrative health of an account roster, ensuring profitability and long-term client retention.

Responsibilities

  • Lead the development of 360-degree communications strategies for high-profile beauty and lifestyle brands, connecting earned media, social-first content, and creator-led storytelling.
  • Serve as a daily advisor to brand founders and senior leaders, providing counsel through launches, industry shifts, and stressful situations.
  • Use media contacts across beauty, wellness, fashion, and business to develop feature stories and media moments that support brand outcomes.
  • Manage and direct multiple account teams, integrating brand partnerships, influencer strategy, and digital creative.
  • Lead new business meetings and assist in crafting proposals; identify revenue opportunities and expand the agency’s lifestyle-sector business.
  • Mentor and teach junior staff, supporting their training and development.
  • Track how short-form video, community platforms, and evolving algorithms affect brand reputation and reach, and apply this understanding to client strategy.

About the Company

Sunshine Sachs Morgan & Lylis

Public relations and brand consulting firm

Sunshine Sachs Morgan & Lylis offers full-service communications and narrative consulting, specializing in public relations, talent integration, and brand studio for various industries. The company shapes public image through earned, owned, and paid engagements, working with lifestyle, health, fashion, beauty, culinary, travel, and technology verticals, utilizing public relations strategies, talent integration techniques, and brand studio services for various industry verticals.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
New York, New York
Founded
1992

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