Field Marketing Director
Posted on 7/19/2023
INACTIVE
Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.
Company Stage
N/A
Total Funding
$224M
Founded
2007
Headquarters
Pleasanton, California
Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 16%2 year growth
↑ 37%Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Word/Pages/Docs
Salesforce
Marketing
PowerPoint/Keynote/Slides
CategoriesNew
Strategy Development
General Marketing
Business & Strategy
Growth & Marketing
Requirements
- 10+ years of enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Expert in Microsoft Word, PowerPoint, and Excel
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via social media tools, including LinkedIn and Twitter
- Working knowledge of Salesforce, and marketing automation platform experience (Pardot)
- Growth minded and a team player with a positive attitude
Responsibilities
- Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
- Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
- Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
- Design & execute 1:Few Account-Based Marketing (ABM) initiatives
- Track, analyze, and optimize programs and ABM initiatives
- Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database