Campus Recruitment - Product / Live Operations Associate

About Company：

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Position Overview：

Responsible for day-to-day product operations and LiveOps campaign execution; drive user engagement, retention and monetization conversion through events, seasons and limited-time merge events.

Responsibilities：

• Participate in the planning, configuration and launch of operations events / seasons / limited-time events
• Track event data (participation rate, retention, monetization conversion); produce post-event reviews and propose optimization suggestions
• Support in-game economy monitoring (resource output / consumption / monetization touchpoints) and coordinate with the economy team on tuning
• Maintain the operations calendar and coordinate event cadence for target markets
• Collect player feedback and competitor dynamics to feed into operations iteration

Requirements:

• Bachelor's degree or above; any major acceptable, with Business, Data, Media, Communications or Computer Science preferred
• Genuine player experience with casual / merge genres and the ability to deconstruct them
• Basic data analysis skills; able to read operations funnels and retention curves
• Detail-oriented with strong execution; able to handle multi-threaded configuration tasks
• Fully bilingual and fluent in both English and Chinese (written and spoken) to seamlessly integrate and collaborate with cross-regional and fast-moving teams

Preferred Qualifications:

• Internship experience in game operations / community / event planning
• Familiarity with game economy systems or numerical frameworks
• Multilingual ability, beneficial for multi-market operations

Fair Employment Practices

At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.