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Nestle

Global branded foods and beverages producer

Category Leadership Manager - Publix

Sales OperationsUpdated on Nov 14
Full-timeTampa, FL, USAIn-person

About the Job

Requirements

  • Typically has a university degree (BA/BS) or equivalent experience and 7+ years of related work experience.
  • Can identify category opportunity gaps with key retailers and develop a supporting sales story to address them.
  • Has a working understanding of the planogram creation process, including JDA Prospace or equivalent tools.
  • Can create or alter planograms to best position Nestlé and retail partners.
  • Has advanced Microsoft Excel and PowerPoint skills; database management is a plus.
  • Demonstrates knowledge of business-driving technology solutions such as Nielsen and IRI.
  • Can create sales stories and understand customer and class-of-trade differences.
  • Understands CAP guidelines and Category Roadmaps.
  • Knows operating models for key trade classes: Grocery, Drug, Convenience Store, Mass, Club, and Dollar.
  • Understands consumer packaged goods companies’ strategies versus private label.
  • Has strategy experience creating and presenting growth solutions at national, channel, and customer levels.
  • Has progressed through manager-level roles, building business experience to understand store-level sales and the company portfolio.
  • Knows tools including Business Process Maps, Shopper Sights, Consumer Panel Data (Spectra), Numerator, Nielsen, and IRI.
  • Can incorporate the Develop Category Growth model at key retailers to identify opportunity gaps and make recommendations to close them.
  • Is proficient with retailer proprietary tools where appropriate, including Scintilla for Walmart and 84.51 for Kroger.

Responsibilities

  • Provides insights to drive superior category results while embedding Nestlé USA as part of a strategic category solution.
  • Drives category-first results with the retailer and serves as the voice of choice for retailer insight needs.
  • Drives best-in-class category outcomes by activating key industry and custom tools.
  • Collaborates with internal and external partners in Field Sales, Category Strategy, Consumer Marketplace Insights–Shopper, and CIH teams to develop insight solutions.
  • Collaborates with the broader Category Management team to provide guidance and insights that benefit total Nestlé USA Category Management at the enterprise level.
  • Supports the sales team with concise, meaningful insights that strengthen relevance to retailers.
  • Proactively uncovers and develops key insights with CAMs to create retailer growth opportunities using market and consumer information linked to clear results and actions.
  • Identifies category growth solutions and uses them to develop and activate retailer-specific category business plans with a category-first approach to achieve 4P objectives.
  • Supports or develops 4P strategic direction based on category strategy, customer and account-team best practices, and quantitative feedback from the Hub and Consumer Marketplace Insights.
  • Works with CD to support national business and category direction through customer category initiatives.
  • Provides key insights and feedback to the ICP process when solicited to improve planning success.
  • Develops and delivers concise, compelling retailer presentations that communicate issues and proposed solutions.
  • Develops and maintains consistent category summaries to establish Nestlé’s category centricity and expertise.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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