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AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

Consumer & Market Insights Manager

Full-Time
$100k - $120k
Senior
Bachelor's, Master's
New York, NY, USA
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 5 years of experience in market analysis or a similar role within the beauty industry in the United States, with a successful track record of actionable market research.
  • Analyze complex data sets and deliver actionable insights.
  • Present complex data in a coherent and concise manner.
  • Proficiency in market research tools and methodologies, advanced proficiency in Microsoft Office, and statistical software such as SPSS or SAS.
  • Translate insights into potential business outcomes.
  • Maintain current knowledge of beauty industry trends, consumer behaviors, and the regulatory environment in the United States.
  • A degree in market research, statistics, business, or a related field is preferred but not required; relevant experience is more crucial.
  • Collaborate effectively with cross-functional teams.
Responsibilities
  • Develop and implement market research strategies that inform business development, innovation, and strategic planning.
  • Partner with brand teams and cross-functional stakeholders to translate insights into actionable business recommendations.
  • Build and maintain relationships with external partners, including beauty data platforms such as Circana, Euromonitor, Numerator, and Revuze.
  • Serve as the primary consumer and market insights contact for internal and external stakeholders, ensuring alignment and effective communication.
  • Oversee the design and delivery of market research reports and presentations for executive leadership.
  • Use advanced analytics, data visualization, and statistical tools, including Excel, Power BI, Tableau, and SQL, to generate actionable insights.
  • Advise brand teams and support their initiatives with tailored market and consumer insights.
  • Facilitate knowledge sharing and best practices across the organization.
  • Influence strategic direction and decision-making through consumer and market insights.
  • Promote analytical excellence and continuous improvement while preparing for future team growth and capability building.
Desired Qualifications
  • Experience with beauty market platforms such as Euromonitor, Circana, Numerator, and Revuze, syndicated data tools, and visualization software such as Power BI and Excel.
  • Experience with SPSS or SAS is preferred but not mandatory.
  • A master's degree is an advantage.

About the company

AP Beauty is a high-end medical skincare brand from Amorepacific that sells dermatological-grade anti-aging products directly to consumers and through luxury partners. Its lineup centers on three pillars: breakthrough technology, patented ingredients, and clinically tested results, with the M.D. line offering medical-grade serums, essences, and ampoules. In addition to products, it offers personalized skin analysis and full-service spa treatments using its formulas. The brand stands out by marrying Amorepacific's long research heritage with a direct-to-consumer and luxury retail approach to deliver science-based skincare for everyday use.

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Simplify's Take

What believers are saying

  • Q2 2026 Amorepacific revenue rose 14.6% and operating profit jumped 53.3%.
  • AP Beauty posted solid Hong Kong growth after Prime Reserve Protocol launched in 2026.
  • Overseas expansion into Japan, APAC, and EMEA improves AP Beauty’s runway beyond Korea.

What critics are saying

  • AP Beauty relies on Amorepacific’s broader portfolio; Sulwhasoo and Laneige can starve its capital.
  • 2026 marketing spend surged 19.7% in Q1 and 37.0% in Q2, pressuring margins.
  • Amazon Luxury Stores and luxury retail standardize prestige skincare, eroding AP Beauty’s pricing power quickly.

What makes AP Beauty unique

  • AP Beauty fuses Amorepacific’s 1954 lab heritage with clinically inspired luxury skincare.
  • March 2026 Amazon Luxury Stores launch gives AP Beauty prestige distribution and global reach.
  • Proprietary lines M.D. and Prime Reserve Protocol emphasize patents, barrier repair, and anti-aging science.

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Benefits

Hybrid Work Options