Creator Marketing Director

Who We’re Looking For - Reporting to the VP, Marketing, we are seeking a Creator Marketing Director to lead the MANSCAPED® influencer and podcast strategy, overseeing creator-led efforts across YouTube, Instagram, TikTok, and audio platforms. This role sets direction, channel mix, and partner strategy; works closely with external partners to scale execution; and ensures creator investments drive brand relevance, earned reach, and measurable growth across DTC, Amazon, and retail. This is a global role with responsibility for North America and key international markets.

Keys to Success - As a member of the Marketing team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities:

• Own strategy, budget allocation, and channel prioritization across influencer and podcast marketing 
• Design the long-term operating model for creator marketing, building and developing an internal team to execute campaigns and scale over time 
• Evaluate and recommend the agency model and partner ecosystem including defining in-house vs outsourced scope; set criteria, run evaluations, and manage partner performance 
• Lead Q4 execution and measurement, build 2026 plan including objectives, investment strategy, testing roadmap, and resourcing 
• Align creator campaigns to brand moments, product launches, and retail initiatives 
• Lead end-to-end creator management including prospecting, negotiations, and onboarding to contract oversight and campaign execution, ensuring deliverables meet brand standards while building strong relationships with creators, networks, and platform partners (YouTube, Instagram, TikTok, and podcasts) 
• Collaborate with the Content and Paid Media teams to deliver a steady pipeline of UGC and creator assets 
• Own campaign logistics: timelines, product shipments, creator payments; track UTM links, performance, and creative libraries 
• Own measurement and reporting for creator marketing by defining the omnichannel framework, partnering with Analytics to prove incrementality, translating performance into business impact, and using insights to guide strategy and optimization across DTC, Amazon, and retail 
• Oversee campaign planning and manage domestic and international market budgets, ensuring efficient allocation and maximizing ROI 
• Streamline procedures and policies to continually improve efficiency 
• Strategize for new product launches, seasonal campaigns, and holiday promotions 
• Ensure consistent brand voice and quality across all paid and earned creator content 
• Guide a test-and-learn roadmap including whitelisting, paid boosts, and content licensing 
• Other duties as required

Qualifications:

• 8+ years leading influencer and/or podcast marketing with deep experience in both strategy and execution 
• Strong understanding of creator platforms, campaign types, and compensation models 
• Experience working with external partners and agencies to scale and streamline execution; proven ability to evaluate and stand-up new partner models 
• Demonstrated success aligning creator efforts to brand and business goals, including retail sell-through and Amazon velocity in addition to DTC performance 
• Expertise in omnichannel measurement (e.g., incrementality, test design, MMM/MTA inputs) and translating results for senior stakeholders 
• Track record of organizational design and team building for creator programs 
• Global experience operating across diverse markets, multiple countries/regions with expertise in local platforms, compliance requirements, and talent norms 
• Excellent negotiation, relationship management, and communication skills; comfortable operating cross-functionally with Brand, Media, Analytics, Sales, and Creative
• Ability to balance brand building with performance-oriented results and to move quickly in a test-and-learn environment

MANSCAPED® Benefits 

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance. 

• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover. 

• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.  

• We offer 9 paid holidays throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work. 

• Let us take the guess work out of retirement planning with our employee 401(k) plan and company match.  

• Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind. 

• Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events. 

• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered. 

• If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them. 

• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times. 

• We are a remote-first employer. You will receive a monthly utility allowance to help cover the costs of Wifi and phone usage. 

• Enjoy a generous discount on our products as part of our employee discount program, making holiday and birthday shopping a breeze. 

• Participate in our exciting wellness challenges designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well-being. 

• We support our families by offering paid parental leave to support you during a pivotal time in your life, adding to the family! 

• We like to cheer each other on. Our regular recognition initiatives ensure you are acknowledged for your hard work and achievements. 

• We encourage community involvement by offering one paid volunteer day per year, allowing you to support a cause that means the most to you. 

• We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.