Manager, Broker Channel Marketing

The return on your career investment

• Compensation and incentives built to reward the value you bring.
• RRSP matching of up to 6%.
• Health and wellness resources and programs, including $5,000 in mental health practitioner coverage.
• $5,000 in tuition subsidies for job-related courses, every year.
• 100% parental top-up, up to 26 weeks for birthing parents and 18 weeks for non-birthing parents.
• A hybrid environment, with at least three days in the office built for working together.
• Paid vacation, personal, and sick days.
• A community care day to give back to the causes you care about.

This job posting is for an existing vacancy.

We’re looking for our next Manager, Broker Channel Marketing

The Manager, Broker Channel Marketing is the go-to-market captain and commercial engine driving broker acquisition, engagement, and funded volume across our third-party origination (TPO) and mortgage channels. Sitting at the critical intersection of Sales and Marketing, this role bridges commercial lending strategy with high-impact channel execution.

Responsible for our national broker event footprint, time-boxed incentive campaigns, broker activation and recognition programs, network co-marketing, and market-expansion pilots, the Manager pairs operational rigour with partner-enablement strategy to expand market share and maximize return on marketing spend across our broker network.

The mandate

In this role, you will:

• National Events & Field Strategy: Owning the master strategy, budget, and execution calendar for flagship industry conferences (National and Regional events), partner symposiums, and regional roadshows. Driving vendor negotiations, on-site execution, return on spend, and enforcing a strict 48-to-72-hour lead handoff SLA to regional Business Development Managers (BDMs).
• Campaign & Offer Portfolio Management: Running the time-boxed campaign and promotional offers calendar (e.g., volume bonuses, point/bps concessions, cash incentives, contests, and regional growth initiatives). Defining eligibility, rules, performance thresholds, and operational mechanics in close partnership with Sales, Finance, Legal, and Compliance.
• Pilot & Proof-of-Concept Incubation: Leading structured pilot programs with select brokerages and agent pods—defining testing parameters, managing milestone schedules, tracking conversion funnels, and delivering actionable readouts alongside our Lifecycle Manager and Sales leadership before wider rollout.
• Regional & Quebec Activation: Designing tailored, localized activation programs in both English and French, partnering closely with bilingual BDMs to ensure culturally resonant messaging, events, and broker collateral across English Canada and Quebec.
• Integrated Master Program Roadmap: Maintaining one unified master program calendar that aligns industry events, broker incentive offers, and automated email journeys for seamless go-to-market timing.
• Budget Ownership & ROI Rigour: Managing the overall program budget, tracking return on spend, controlling spend variance, and evaluating the incremental funded volume driven by every event and campaign.
• Agency & Production Leadership: Briefing, directing, and holding accountable external event agencies, contract coordinators, and design partners who support physical booth builds, event logistics, and promotional asset kits.
• Broker Activation & Advocacy Programs: Architecting structured broker onboarding, activation, and recognition initiatives—including top-producer clubs and dormant-broker reactivation cadences—to drive sustained submission volume.
• Network Co-Marketing & Toolkits: Collaborating with national brokerage networks and aggregators on joint marketing initiatives, deliver turn-key broker toolkits, co-branded borrower-facing collateral, and promotional guides.

You’re ready for this mandate if you have the following qualifications

• Have a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience
• Have 5+ years of progressive experience in B2B channel marketing, field marketing, or partner program marketing, with a track record of driving measurable business outcomes
• Have direct experience owning substantial program budgets and managing external agency partners, event production vendors, and design contractors to strict deliverables
• Have demonstrated experience architecting and running multiple time-boxed campaigns, volume incentives, contests, or commercial promotions at the same time
• Are comfortable navigating the compliance, legal, and risk review process to establish rigorous promotion, contest, and incentive terms
• Excel at bridging the gap between Sales leadership and field BDMs, establishing alignment, clear lead SLAs, and shared revenue targets
• Are proactive and systems-oriented, leveraging automation, structured workflows, and data-driven insights rather than relying on one-off manual efforts

Nice to have

• Have direct channel marketing or partner-enablement experience within Canadian mortgage lending, wholesale banking, or financial services
• Have working familiarity with Canadian mortgage origination platforms (e.g., Filogix Expert, Finastra Velocity, BOSS) and broker deal-submission workflows
• Have experience launching marketing initiatives in the Quebec market and/or working in a bilingual (English/French) professional environment
• Have designed and run structured sales pilots, partner test-and-learn programs, or proof-of-concept campaigns alongside sales teams
• Have hands-on experience tracking B2B campaign ROI, lead routing, and partner attribution in Salesforce CRM and hands-on experience with Braze and Seismic for campaign execution and sales enablement

Compensation Information

• Base salary range: $110,000 - $130,000
• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

Enter your career inflection point. Apply now. 

#LI-RJ1
#LI-Hybrid

Base salary range 110000 - 130000 USD