General Manager – International Services

Description - External

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, Buildings, OEM’s, infrastructure, and industry.

Role Purpose

Drive sustainable profitable growth for the International Solutions Business, powering profitable order acquisition, strategic account development, market expansion, and customer relationships across targeted international markets. The role will own the sales cycle from opportunity identification and solution positioning through techno-commercial negotiations, contract closure, handover to execution and collaborate with teams till the end of project cycle.

Key Responsibilities

• Develop and execute the international sales strategy for Solutions Business in assigned regions and markets.
• Drive order intake, revenue, gross margin, and sales pipeline in line with annual business targets.
• Identify and develop opportunities with end users, EPC contractors, consultants and strategic accounts, particularly across energy, utilities, infrastructure, and industrial segments.
• Lead solution-based selling, translating customer technical requirements into commercially competitive offerings.
• Manage the complete sales cycle including lead generation, RFQ/tender review, bid strategy, pricing, proposal development, negotiations, and contract closure.
• Build senior-level relationships with key customers and develop account plans for strategic and high-potential accounts.
• Coordinate with engineering, proposal, execution, service, supply chain, legal, and finance teams to deliver competitive and compliant offers.
• Ensure appropriate commercial risk management covering payment terms, LDs, warranties, guarantees, contractual obligations, and project-specific risks.
• Monitor market trends, competitor positioning, customer investment plans, and upcoming projects to build a healthy medium- and long-term opportunity pipeline.
• Ensure strong opportunity management, forecasting discipline, and execution of sales priorities.
• Post project handing over to execution, full support & collaboration with execution team till the end of the project cycle

Technical & Commercial Skills

• Strong understanding of Lauritz Knudsen solutions, electrical/energy systems, industrial applications, and project business.
• Techno-commercial tender/RFQ evaluation and bid strategy.
• Pricing, costing, gross-margin management, and commercial risk assessment.
• Contractual understanding including Incoterms, payment instruments/LCs, performance guarantees, LDs, warranties, and international trade terms.
• Strong pipeline management, forecasting, and opportunity qualification capabilities.
• Working knowledge of CRM/BFO/SFDC or equivalent opportunity-management platforms, along with strong Excel and PowerPoint skills.
• Ability to interpret technical specifications, customer requirements, project documentation, and competitor offerings.

Soft Skills

• Strategic and entrepreneurial mindset with strong commercial acumen.
• Excellent negotiation, influencing, and closing skills.
• Strong executive presence and ability to engage senior customer/EPC stakeholders.
• Customer-centric and relationship-oriented, while maintaining commercial discipline.
• Strong collaboration, and stakeholder-management skills.
• Excellent written and verbal communication with strong presentation skills.
• Cross- Functional & Cross-cultural sensitivity and adaptability to operate effectively across different functions within group & diverse international markets.
• High ownership, integrity, resilience, and willingness to travel extensively.

Education & Experience

• Bachelor’s Degree in Engineering, preferably Electrical / Electronics or a related discipline (degree must be from an NBA-accredited institution for UAE Society of Engineers approval)

• Typically, 10-15 years of overall experience, with significant exposure to B2B sales and solution/project business preferably Asia/MEA.
• Strong experience dealing with EPCs, end users, consultants, OEMs, and large industrial/project customers.
• Demonstrated experience managing complex techno-commercial bids, negotiations, and high-value project opportunities.

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€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

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