IMX Marketing Team Lead

Role Overview

About Samyang Foods Europe Samyang Europe B.V. is the official European subsidiary and regional headquarter of Samyang Foods, a globally recognized Korean producer of premium dried noodles and iconic K-food products. As the EU regional headquarter, we bring the bold and authentic flavours of Korea to more than 35 local markets.
 
About Buldak
Buldak is one of the most loved and fast-growing food brands worldwide, known for its iconic spicy noodles and bold flavors. With rapid growth across Europe, we are now building our regional marketing hub in Amsterdam to bring the brand closer to European consumers and fans.
About the Role
Own flawless market execution across Europe by translating brand strategies into best-in-class consumer experiences that drive awareness, trial and sales.
 
As the IMX (Integrated Marketing experience ) lead , you acts as a strategic orchestrator bridging brand strategy and consumer execution. You translate global and regional marketing strategies into immersive, data-driven consumer experiences across all touchpoints (paid, earned, shared, and owned channels), 
creating outstanding consumer experiences and driving sustainable business growth.
 
The IMX Lead is responsible for bringing Samyang's brands to life across Europe through best-in-class execution. This role translates brand strategies into integrated consumer experiences across retail, e-commerce, foodservice and digital channels.
Working closely with Brand and trade marketing at regional level, external agencies and our HQ, the role combines commercial thinking, operational excellence and strong project leadership to deliver consistent brand experiences and accelerate business growth.

Key Responsibilities

1. Execute Integrated Marketing Campaigns

• Translate global and regional marketing strategies into integrated multi-channel activation plans across European markets.
• Lead execution across paid, owned, earned and retail channels
• Ensure consistent brand messaging while adapting campaigns to local consumer insights and market requirements.
• Coordinate campaign calendars and execution timelines across multiple countries.

 
2. Digital & Consumer Activation

• Coordinate consumer-facing marketing initiatives across social media, digital advertising, influencer partnerships and experiential marketing.
• Manage creative and media agencies to deliver engaging consumer experiences.
• Support e-commerce activation initiatives together with online retail partners.
• Monitor campaign performance and consumer engagement metrics. Support e-commerce activation with key retail partners. 

 
3. Product Launch Execution

• Lead the in-market execution of new product launches across Europe.
• Support country-specific launch adaptations where required.
• Ensure launch assets, POS materials and customer communications are delivered on time. 
• Adapt launch plans to local market needs where appropriate.

 
4. Retail & Customer Marketing

• Develop and execute in collaboration with the Trade marketing team in-store activation programs that strengthen brand visibility and drive consumer conversion.
• Coordinate point-of-sale materials, promotional assets, merchandising initiatives and retail marketing programs.
• Collaborate with Trade marketing  and customers to maximise execution excellence at store level.
• Monitor campaign effectiveness and recommend continuous improvements based on performance.

 
5. Agency & Budget Management

• Manage relationships with creative agencies, media agencies, production partners, printers and event suppliers.
• Develop clear project briefs and ensure high-quality, cost-effective delivery.
• Monitor agency performance, timelines and budgets.
• Own campaign budgets and optimize spend for maximum ROI. 
• Negotiate quotations and manage purchase orders in line with company procedures. 
• Evaluate agency performance and build long-term partnerships. 

 
6. Project & Stakeholder management

• Act as the central coordinator between Marketing, Trade marketing, agencies and Global HW.
• Ensure all stakeholders in Europe and HQ remain aligned throughout campaign planning and execution.
• Prepare reports and presentations for European leadership and Global Headquarters.
• Manage multiple concurrent projects while maintaining high quality and meeting deadlines and KPI’s.
• Identify execution risks and proactively implement mitigation plans.
• Manage assigned marketing budgets responsibly and ensure cost-effective execution.
• Track campaign performance using defined KPIs and provide post-campaign evaluations.
• Analyse ROI and consumer insights to continuously improve future marketing activities.

 
7. Brand Excellence & Compliance

• Ensure all marketing materials comply with Samyang brand guidelines and local regulatory requirements.
• Maintain consistency across all consumer touchpoints.
• Support the continuous improvement of marketing processes, tools and best practices throughout Europe.

Qualifications

Experience

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 10-12 years of experience in brand marketing, IMX  marketing or campaign activation within an international FMCG environment.
• Proven experience managing integrated marketing campaigns across multiple European markets.
• Strong experience managing agencies, budgets and complex cross-functional projects 
• Experience working in complex matrix organizations and distributor-led markets

 
Knowledge & Expertise

• Strong understanding of integrated FMCG marketing and omni channel execution.
• Strong commercial mindset with the ability to balance brand building and business performance. 
• Experience with product launch planning and in-market activation.
• Deep knowledge of digital marketing, social media and consumer engagement. You know what makes GenZ tick and know how to translate this into compelling communications.
• Strong project management and stakeholder management skills.
• Good understanding of European retail environments and consumer behaviour.
• Comfortable operating in a fast-paced international matrix organization.

Competencies

• Excellent organisational and planning skills.
• Strong communication and interpersonal skills.
• Highly proactive with a hands-on mentality.
• Results-oriented and able to perform under pressure.
• Strong analytical and problem-solving abilities.
• Attention to detail with excellent execution capabilities.
• Team player who enjoys working in an international and multicultural environment.
• Flexible and adaptable to changing priorities.
• Fluent in Business English (written and spoken) is essential.
• Additional European languages are considered an advantage.

 
Preferred Qualifications

• Experience working within an international FMCG company.
• Experience marketing food or consumer brands.
• Experience working with European retail customers and distributors.
• Familiarity with Asian consumer brands or Korean food products is considered an advantage.
• Experience with retail activation, shopper marketing and omnichannel campaigns across multiple European markets.

What we offer

• A salary that ranges between 80,000EUR – 135,000EUR excluding 8% holiday allowance corresponding to their experience.
• Pension plan
• Commuting benefit
• Vitality Benefit (€50 a month)
• Lease Bike Option
• 25 days of paid time off
• Company laptop & phone
• Free Accident & WIA Gap insurance
• Great office location in the centre of Amstelveen
• An international team of highly skilled colleagues