Full-Time

Senior Programmatic Trading Specialist

Posted on 10/30/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$78.7k - $144.4kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior

Chicago, IL, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Quantitative Analysis
Quantitative Trading
Quantitative Finance
Required Skills
Power BI
Tableau
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 6+ years of consultative, client-facing work within ad tech, digital marketing, finance or other data-heavy industries
  • Strong ability to communicate complex topics to agency and brand direct stakeholders
  • Effective time management skills with the ability to prioritize client asks as well as long term projects
  • Strong quantitative skills using tools such as MS Excel, Vertica and Power BI
  • Ability to collaborate across multiple teams and internal stakeholders as well as work independently on daily tasks
Responsibilities
  • Collaborate with both Account Managers and Business Development colleagues while mentoring other Traders to help drive advertiser performance and account growth
  • Troubleshoot campaign setup and performance issues across multiple channels including Display, Online Video, and Connected TV
  • Provide feedback to Product Managers to ideate on platform and product improvements
  • Utilize excel and other advanced analytics tools, such as Tableau or Power BI, to analyze large sets of data and create actionable insights
  • Be comfortable presenting data and insights to client stakeholders
  • Start to build strong relationships with agency and brand direct stakeholders to drive forward business and meet client needs
  • Work with agency traders and planners to setup campaigns and provide optimization recommendations to ensure budgets deliver in full as well as hitting client KPIs
  • Become a platform expert who can consult and educate clients on new product updates, platform best practices, and industry news

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to see how their ads are performing and make informed decisions about their ad spending. The company's goal is to empower advertisers to achieve better results through optimized ad campaigns, while generating revenue through platform usage fees and additional services like consulting.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

5%

1 year growth

18%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric advertising solutions creates opportunities for The Trade Desk.
  • Increasing AI adoption in programmatic advertising enhances The Trade Desk's platform capabilities.
  • Retail media networks' growth opens new integration avenues for The Trade Desk.

What critics are saying

  • Ventura may face competition from established players like Roku and Vizio.
  • Spotify's expansion in automated ads could affect The Trade Desk's market share.
  • Developing Ventura may divert resources from The Trade Desk's core DSP business.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new streaming TV operating system.

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