Technical Marketing Manager - Transportation Test & Measurement

• Develop industry marketing plans aligned with go-to-market priorities and business objectives for your assigned region and segment.
• Define market positioning and value propositions for target audiences within the transportation industry.
• Create and deliver technical marketing assets, including demonstrations, presentations, white papers, webinars, case studies, and sales enablement materials.
• Partner with global marketing teams to activate industry-specific initiatives across digital, event, content, and communications channels.
• Equip sales teams and partners with industry-focused messaging, tools, and training to identify, accelerate, and close opportunities.
• Lead industry demand generation initiatives independently or through existing global campaigns.
• Support sales training initiatives through content and programs that increase adoption and effectiveness.
• Engage with customers and users to develop industry expertise and serve as a subject matter expert for NI products and solutions within the assigned segment.
• Incorporate market and customer insights into marketing plans, content priorities, and campaign strategies.
• Track and report performance metrics related to pipeline influence, demand generation, and enablement effectiveness.

• Experience in technical marketing, product marketing, industry marketing, or a related field.
• Proficiency in English and at least one APAC regional language, such as Korean, Japanese, or Mandarin.
• Strong understanding of test and measurement hardware and software, with the ability to translate technical capabilities into customer value.
• Ability to plan and execute marketing initiatives across functions, channels, and geographic regions.
• Strong communication skills, including technical writing, messaging development, and presentations for both technical and business audiences.
• Experience working cross-functionally with product, sales, and marketing stakeholders.
• Strong organizational skills with the ability to work independently and manage multiple priorities.
• Ability to communicate effectively with stakeholders at various organizational levels.
• Willingness to work within a global team environment that may occasionally require meetings outside standard business hours.

• Experience with NI products, test and measurement technologies, and/or technical marketing.
• Experience within the transportation industry or a closely related technical industry.
• Knowledge of marketing communications and demand generation practices.
• Demonstrated success in transforming innovative ideas into practical marketing strategies that drive growth.
• Experience supporting sales enablement programs and go-to-market activities across multiple regions.

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