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Syndigo Conversion Framework helps brands and retailers unlock growth on every shelf. Enhanced Content, PowerReviews, Taggstar, and Syndigo's retailer network deliver the content, trust signals, and real-time data that drive conversion across human and AI-powered commerce. June 22, 2026 14:05 ET | Source: Syndigo CHICAGO, June 22, 2026 (GLOBE NEWSWIRE) - Syndigo, a global leader in Product Experience Management (PXM), today launched the Syndigo Conversion Framework - curated capabilities encompassing Syndigo's Enhanced Content, PowerReviews, Taggstar, and product content and retailer network. Used together, the Conversion Framework helps brands and retailers convert more shoppers into buyers, whether those shoppers are humans browsing a product page or AI agents making purchase recommendations on their behalf. The economics of digital commerce have shifted. Customer acquisition costs continue to rise while only 1-3% of product detail page traffic converts into a purchase. At the same time, AI-powered shopping agents are increasingly influencing and making purchase decisions based on the quality, completeness, and trustworthiness of product content. The Syndigo Conversion Framework addresses both realities by targeting the specific moment where most brands and retailers lose the sale, directly within the product detail page (PDP). * Shoppers who know what they're buying convert. Rich, interactive product experiences powered by Syndigo's Enhanced Content help shoppers quickly understand fit, value, and differentiation. Structured, high-quality product content is also the primary signal AI agents use to evaluate and recommend products. The result: an average 39% increase in add-to-cart rates. * Trust closes the sale that content opens. Authentic ratings, reviews, and customer photos and videos powered by PowerReviews give shoppers the social proof they need to move from consideration to purchase. AI recommendation engines weigh this signal heavily when assessing product credibility. Shoppers who engage with reviews convert at 108% higher rates than those who don't. * Hesitation at the moment of decision is where revenue stalls. Real-time behavioral signals and dynamic social proof messaging powered by Taggstar reinforces shopper confidence at exactly the right moment. As a result, companies have achieved conversion rate improvements ranging from 2% to 20%. AI systems increasingly use these demand signals to surface trending and high-confidence products. * None of it works if the data behind it isn't trusted. Syndigo's product content foundation and retailer network ensures every experience is accurate, consistent, and activated across every channel and endpoint, including the AI-powered discovery surfaces where shoppers increasingly begin their purchase journeys. "The next wave of commerce requires building product experiences that are effective on every shelf, including ones that AI agents can read, trust, and recommend," said Leah Allen, CMO at Syndigo. "The brands and retailers investing in content quality, authentic reviews, and real-time conversion signals today are the same brands that will win in ecommerce and agentic commerce. The Syndigo Conversion Framework is built for both." "At Boden, every product page has to work hard. As a digital-first brand, the quality of our content experience plays a critical role in whether a customer chooses to buy or move on," said Alex Ives, senior director of technology at Boden. "With Syndigo, we've been able to bring our product information and customer reviews together under one unified platform. Having PIM and PowerReviews gives us strong foundations for delivering consistent, high-quality product experiences. We're excited about the opportunities this opens up in the future as Syndigo finds ways to combine review and product data to help drive our business forward." Unlike point solutions that optimize a single stage in isolation, the Syndigo Conversion Framework connects engagement, trust, and purchase momentum across the entire digital shopping journey. Brands and retailers are supported with a scalable path to revenue growth that works for human shoppers and AI-powered commerce ecosystems. About Syndigo Syndigo helps brands, retailers, and distributors drive growth and loyalty through exceptional product experiences. Connecting more than 15,000 brands and 3,500 retailers through the industry's leading commerce data pool, Syndigo delivers the most complete and composable Product Experience Management (PXM) and product MDM solutions. Companies rely on Syndigo to organize and enrich product data, publish it everywhere they sell, and optimize performance through AI-powered insights. Brands and retailers including J.M. Smucker Company, Dole International, Stanley Black & Decker, Colgate-Palmolive, L'Occitane, Unilever, Weber, Boden, Kroger, Sprouts, Menards, and AutoZone drive growth with Syndigo. Learn more at www.syndigo.com.

Syndigo names Sona Chawla and Brian Tilzer to Board of Directors to advance ai-driven commerce and retail innovation. Chicago - May 26, 2026 Syndigo, a global leader in Product Experience Management solutions, today announced the appointment of Sona Chawla and Brian Tilzer to its Board of Directors. The additions bring deep expertise across digital commerce, retail transformation, customer experience and enterprise technology as Syndigo continues to expand its role helping brands and retailers deliver highly accurate, AI-powered product experiences across every channel. The appointments come at a time when companies are under increasing pressure to improve product data quality, accelerate omnichannel commerce initiatives, and meet rising consumer expectations for seamless digital experiences. As AI reshapes commerce, Syndigo continues to invest in helping enterprises modernize how they manage and distribute product information at scale. * Sona Chawla is a seasoned technology and retail executive with leadership experience spanning digital transformation, e-commerce, data and customer experience strategy. She has held executive leadership roles at companies including Kohl's, Walgreens, Dell, and CDW, where she led large-scale digital and omnichannel initiatives designed to drive growth and customer engagement. Sona is also on the Board of Directors for CarMax, the innovative US-based used vehicle retailer. * Brian Tilzer is a technology and digital commerce executive with deep expertise in retail transformation, customer engagement, and enterprise AI strategy. He previously held executive leadership roles at Best Buy, CVS Health and Staples, where he led digital and AI initiatives driving growth and customer experience. He also serves as an independent board director at Signet Jewelers, the largest jewelry retailer in North America and the UK. "Sona and Brian each bring an exceptional track record helping global organizations navigate digital transformation and evolving customer expectations," said Simon Angove, CEO of Syndigo. "Their combined expertise across retail, commerce technology, data strategy and customer engagement will help guide Syndigo as we continue to scale our platform, expand our market leadership and help brands and retailers succeed in an increasingly complex commerce environment." The board appointments reflect Syndigo's continued focus on helping global companies navigate a rapidly evolving commerce landscape, where AI-driven discovery, digital shelf optimization and connected product content are increasingly critical competitive differentiators. "Agentic AI is changing how consumers discover and shop, and the brands and retailers that win will be the ones with product experiences that are accurate, rich, and connected across every channel. Syndigo is built for exactly this moment, and I look forward to working with the board and leadership team to help seize it," said Tilzer. "As commerce continues to evolve, high-quality, connected product data is foundational to delivering exceptional product experiences. Syndigo is uniquely positioned to help brands and retailers navigate that complexity, and I'm excited to support the company during this important phase of growth," shared Chawla. About Syndigo. Syndigo helps brands, retailers, and distributors drive growth and loyalty through exceptional product experiences. Connecting more than 15,000 brands and 3,500 retailers through the industry's leading commerce data pool, Syndigo delivers the most complete and composable Product Experience Management (PXM) and product MDM solutions. Companies rely on Syndigo to organize and enrich product data, publish it everywhere they sell, and optimize performance through AI-powered insights. Brands and retailers including J.M. Smucker Company, Dole International, Stanley Black & Decker, Colgate-Palmolive, L'Occitane, Unilever, Weber, Boden, Kroger, Sprouts, Menards, and AutoZone drive growth with Syndigo. Learn more at www.syndigo.com. Media Contact

Blue Yonder and Syndigo partner to bring product data to supply chain planning. May 26, 2026 | Posted by LG Content Team Trusted shared data foundation powers agentic commerce, smarter assortment planning Blue Yonder, the AI company for supply chain, and Syndigo, a global leader in Product Experience Management (PXM) and product content solutions, have announced at Blue Yonder's ICON conference a strategic partnership to improve the efficiency of supply chain and store operations while improving customer satisfaction. The partnership combines Syndigo's enriched, GS1-aligned product content, including validated attributes, standardized images, and accurate dimensions, with Blue Yonder's supply chain solutions to help retailers and brands plan smarter and execute faster, according to a press statement. That trusted data foundation also powers the next generation of agentic commerce, from product discovery through fulfillment. With the ability to leverage both standardized and customizable product data into AI-orchestrated supply chain workflows, the partnership helps organizations onboard products faster, improve the efficiency of execution and ensure products show up as expected in stores. Partnership This partnership transforms how trading partners share and collaborate on product data. Using the integration, one simple update within Syndigo cascades to every partner within the Blue Yonder Network, resulting in significant efficiencies, cost savings, and prevention of lost sales. "Through this partnership with Syndigo, we help customers close the gap between product information and supply chain intelligence, bringing trusted and reliable data into the Blue Yonder Network and Space Planning so planning and execution are built on accurate, customer-ready truth," asserted Wayne Usie, Chief Strategy Officer, Blue Yonder. Network-ready product data Syndigo enables trusted, network-ready product data and enriched product content to flow straight into the Blue Yonder Network of retailers, brands and carriers across the supply chain. The result is faster onboarding, cleaner assortment decisions, and fewer back-and-forth cycles because every party is working from the same product information. "Blue Yonder plays a critical role in how many of the world's largest retailers plan, collaborate, and execute. Together, we're helping customers move away from fragmented data inputs and toward a single trusted source across all partners, reducing manual effort and ensuring products show up correctly everywhere," stressed Stephen Kaufman, Chief Strategy & Alliances Officer, Syndigo.