Vice President Marketing
About the job
- 10–15 years of progressive marketing experience, including leadership of a marketing function or major marketing pillar within a growth-oriented or brand-sensitive organization.
- Demonstrated ability to build and execute a data-grounded marketing strategy, including audience segmentation, funnel analysis, and campaign and channel performance measurement.
- A track record of developing and launching public relations, media relations, and branding campaigns, including managing agency and media relationships, serving as a spokesperson, and shaping narrative and communications for a senior audience.
- Hands-on experience designing social media campaigns and frameworks, with fluency across platforms and formats appropriate to an executive audience.
- Practical, applied experience using artificial intelligence tools and platforms for marketing strategy, content creation, personalization, or operational efficiency.
- A credible, polished communication style suitable for representing the brand to CEOs, health system leaders, and board-level audiences.
- Experience building and leading marketing teams, managing budgets, and partnering with executive leadership in a fast-moving, scaling environment.
- Develop and own an integrated marketing strategy spanning brand, demand generation, and member engagement, aligned to organizational growth and retention goals.
- Build a measurement and analytics framework connecting marketing activity to pipeline, membership growth, event utilization, and renewal.
- Use data to refine strategy and demonstrate return on investment to executive leadership.
- Set the marketing roadmap and prioritize initiatives against clear key performance indicators.
- Lead positioning, messaging, and go-to-market planning for the brand and major convenings.
- Direct public relations strategy and execution, including launch campaigns that elevate the organization’s voice in health care media and industry conversations.
- Curate the brand narrative and creative standards for a C-suite audience.
- Serve as a key media contact, build relationships with health care trade and business press, secure coverage, and manage inbound press inquiries.
- Oversee internal and external communications, including executive and member communications, ensuring consistent messaging across channels.
- Architect ongoing and campaign-specific social media strategy and frameworks across channels for an executive audience.
- Oversee content, paid, and organic programs that build reach while preserving brand credibility.
- Champion practical use of artificial intelligence across marketing for content development, personalization, campaign optimization, and workflow efficiency.
- Scale marketing output and sharpen targeting without sacrificing quality or brand voice.
- Recruit, develop, and lead a high-performing marketing and communications team.
- Partner with Product/Experience, Commercial, and Operations teams across awareness, recruitment, onboarding, engagement, and renewal.
- Own the marketing budget, agency and vendor relationships, and prioritization across competing initiatives.
- Marketing experience within health care, professional membership organizations, associations, or premium business-to-business communities serving a C-suite or executive audience.
About the company
Health Evolution brings together executive leaders across the health care ecosystem to foster honest conversations and enduring relationships. It helps address complex health care problems by facilitating discussion and collaboration among diverse perspectives. The service is not a product you purchase directly; rather, it operates as a forum or convening platform where leaders from hospitals, payers, providers, and life sciences can connect, share insights, and align on industry-wide initiatives. Its goal is to improve health care outcomes by enabling trusted collaboration and informed decision-making through ongoing, cross-organizational dialogue.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
N/A
Get referred to Health Evolution
See people who can refer or advise you
Simplify's Take
What believers are saying
- 2026 Summit featured public health, AI, Medicaid, and proactive care programming.
- Health Evolution launched Connect in 2026, expanding recurring engagement beyond one annual summit.
- Updated 2026 site shows 2027 and 2028 event dates, signaling planning visibility and retention.
What critics are saying
- Richard Schwartz left as CEO in April 2026; leadership continuity is now concentrated.
- If member attendance slips, Health Evolution's premium convening business loses pricing power quickly.
- A new AI-native virtual community platform could disintermediate expensive in-person executive summits.
What makes Health Evolution unique
- Invitation-only CEO network spans health systems, plans, life sciences, and policymakers.
- David Brailer's team sells off-the-record, cross-industry forums, not generic conferences.
- Membership model creates recurring access through Summit, Connect, and year-round workstreams.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Remote Work Options
401(k) Retirement Plan
401(k) Company Match
Company News
Source Credit: DC Studio on FreepikSignificant shifts are occurring in the healthcare sector. Thanks to the emergence of accountable care models and the explosive expansion of telehealth, healthcare companies are being pushed to do more with less, delivering improved patient outcomes while reducing costs and increasing access. As a result, strong leadership is no longer a luxury in this changing environment—it is essential.Many healthcare organisations are seeking help from a leadership coach to assist their CEOs in learning the skills they need to lead through change as demand increases. Building the skills necessary to succeed in the modern healthcare environment may be done in an organised manner with coaching. Driving change in a system that affects millions of lives is more important than simply leading a team. The Role of Healthcare ExecutivesHealthcare executives largely determine the future of care. They are responsible for setting the goal, overseeing daily activities, managing expenses, and ensuring compliance with regulations