Vice President of Marketing
$140k - $160k/yr+ 401(k) match
Expert
Washington, DC, USA
RemoteRemote work is available.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- 10–15 years of progressive marketing experience, including leadership of a marketing function or major marketing pillar within a growth-oriented or brand-sensitive organization.
- Demonstrated ability to build and execute a data-grounded marketing strategy, including audience segmentation, funnel analysis, and measurement of campaign and channel performance.
- Track record of developing and launching public relations, media relations, and branding campaigns, managing agency and media relationships, serving as a spokesperson, and shaping narrative and communications for a discerning, senior audience.
- Hands-on experience designing social media campaigns and frameworks, with fluency across platforms and formats appropriate for an executive audience.
- Practical, applied experience using AI tools and platforms to inform marketing strategy, content creation, personalization, or operational efficiency.
- Credible, polished communicator able to represent the brand directly to CEOs, health system leaders, and board-level audiences.
- Experience building and leading marketing teams, managing budgets, and operating as a trusted partner to executive leadership in a fast-moving, still-scaling environment.
Responsibilities
- Develop and own Health Evolution's integrated marketing strategy, from brand and demand generation to member engagement, aligned with organizational growth and retention goals.
- Build a measurement and analytics framework connecting marketing activity to pipeline, membership growth, event utilization, and renewal.
- Use data to continuously refine strategy and demonstrate return on investment to executive leadership.
- Set the marketing roadmap and prioritize initiatives against clear key performance indicators.
- Lead positioning, messaging, and go-to-market planning for Health Evolution's brand and major convenings.
- Direct public relations strategy and execution, including launch campaigns that elevate Health Evolution's voice in health care media and industry conversations.
- Curate brand narrative and creative standards for a C-suite audience.
- Serve as a key media contact, build relationships with health care trade and business press, secure coverage, and manage inbound press inquiries.
- Oversee internal and external communications, including executive and member communications, ensuring consistent messaging across channels.
- Architect always-on and campaign-specific social media strategy and frameworks across channels, tailored to an executive and highly credentialed audience.
- Oversee content, paid, and organic programs that build reach without diluting brand credibility.
- Champion practical use of AI across marketing, including content development, personalization, campaign optimization, and workflow efficiency.
- Scale marketing output and sharpen targeting without sacrificing quality or voice.
- Recruit, develop, and lead a high-performing marketing and communications team.
- Partner with Product/Experience, Commercial, and Operations teams to ensure marketing amplifies the member journey from awareness and recruitment through onboarding, engagement, and renewal.
- Own the marketing budget, agency and vendor relationships, and prioritization across competing initiatives.
Desired Qualifications
- Marketing experience within health care, professional membership organizations, associations, or premium B2B communities serving a C-suite or executive audience is strongly preferred.
About the company
Health Evolution brings together executive leaders across the health care ecosystem to foster honest conversations and enduring relationships. It helps address complex health care problems by facilitating discussion and collaboration among diverse perspectives. The service is not a product you purchase directly; rather, it operates as a forum or convening platform where leaders from hospitals, payers, providers, and life sciences can connect, share insights, and align on industry-wide initiatives. Its goal is to improve health care outcomes by enabling trusted collaboration and informed decision-making through ongoing, cross-organizational dialogue.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
N/A
Get referred to Health Evolution
See people who can refer or advise you
Simplify's Take
What believers are saying
- 2026 Summit featured public health, AI, Medicaid, and proactive care programming.
- Health Evolution launched Connect in 2026, expanding recurring engagement beyond one annual summit.
- Updated 2026 site shows 2027 and 2028 event dates, signaling planning visibility and retention.
What critics are saying
- Richard Schwartz left as CEO in April 2026; leadership continuity is now concentrated.
- If member attendance slips, Health Evolution's premium convening business loses pricing power quickly.
- A new AI-native virtual community platform could disintermediate expensive in-person executive summits.
What makes Health Evolution unique
- Invitation-only CEO network spans health systems, plans, life sciences, and policymakers.
- David Brailer's team sells off-the-record, cross-industry forums, not generic conferences.
- Membership model creates recurring access through Summit, Connect, and year-round workstreams.
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Benefits
- Health Insurance
- Remote Work Options
- 401(k) Retirement Plan
- 401(k) Company Match