Event Marketing Coordinator - Experiential Marketing

Agency:

Omnicom Precision Marketing

Job Function:

Account Management and Growth

Job Subfunction:

Account Management

Job Description:

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. 

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com. 

YOUR ROLE:

MRM is seeking an Event / Experiential Marketing Coordinator to support a series of programmatic and B2B (virtual & in-person) events, including planning and executing highly visible tasks in conjunction with the event, event marketing, delivery, and reporting. The ability to work independently, strong organization and communication skills, and proactivity is key for this role. Taking the initiative to get tasks done without being asked and understanding with resources to leverage to get a solution will see the successful applicant excel in this busy but rewarding role.   

As an Event Marketing Coordinator supporting a lead tech client, you will join our team of Marketing Coordinators providing marketing services to our clients globally. In this role, you will marry your skills of event / project management, creativity and leadership to help our clients plan, coordinate and execute their events, initiatives, and campaigns. You will deliver a range of digital and in-person events.  

YOUR RESPONSIBILITIES:  

Event planning & scheduling:  

-Supports the planning & scheduling of events in accordance with program guidance  

-Provides consultation on available event platforms   

-Ensures event visibility and accuracy in the event dashboard   

Event set-up & management:  

--Requests event set-up and registration page build in line with program specific guidance  

-Manages transactional communications (registration confirmation, reminder communications etc.)  

-Manages registrations, waitlists and accessibility requests  

-Manages Travel, Gifts & Hospitality (TG&H) approvals for Public Sector attendees  

Requests POs for event services on behalf of the FTE PO owner where agreed with local Compliance   

-Identifies scenarios where approvals are required, acting as a consultant, to ensure compliance and raising tickets where required  

  
  Event preparation & execution:  

-Confirms post event emails are sent    

-Acts as Project Manager for on-site events coordinating the different agencies and stakeholders that are part of the event (creative, speakers/partners, etc.) to ensure on time execution  

-Manages event updates (e.g. changes to timing, speaker details etc.)  

-Collates event assets (decks, videos etc.) & uploads to required platforms  

-Coordinates and briefs speakers and manages event dry-runs           

Digital events:  

-Manages platform specific configurations   

-Acts as Event Producer or Moderator where applicable   

-Provides logistical chat moderation support for digital events in alignment with individual program requirements  

In-person events:  

-Coordinates logistics, catering and AV requirements with the corresponding agencies or Office Facilities  

-Acts as Project Manager, coordinating the different agencies that are part of the event (creative, speakers/partners, etc.)  

-Raises support requests where required to resolve issues in line with defined processes  

-Sources necessary supplies (ex: booth, branding elements, privacy signage, etc.)   

Post event wrap-up:  

-Ensures all event registration was captured successfully in the event dashboard   

-Ensures delivery of post event communications with required content  

-Manages post event lead uploads where applicable  

-Provides standard post event reporting leveraging global dashboards  

-Generates post-event information to measure effectiveness and areas with opportunities for improvement  

-Ensures all event deliverables have been captured  

-Compiles post-event stats, feedback and reporting  

  
More broadly:   

-Additional tasks such as promotional emails, targeted list pulls and gated content requests  

-Consults and executes using client branding guidelines    

-Partners effectively with other management across offices and disciplines   

-Explores new ways on how to make digital events more state of the art    

-Trains marketers on Teams platform capabilities    

-High volume data processing (e.g., event requests, purchase orders, contracts) in an accurate and timely manner   

-Supports Account Managers to deliver value in the client / agency relationship   

-Assists with reporting and program development   

-Works in the best interests of the client and build a robust understanding of client business challenges and the role of the agency in proactively addressing these.     

-Attends online events and meetings as required - role may at times require a flexible approach to working hours   
  

REQUIRED SKILLS:  

-Bachelor’s Degree preferred   

-3-5 years of experience, agency experience preferred   

-Experience in delivering events preferred   

-Strong IT skills including Excel & PowerPoint    

-Have an interest in the technology sector. The world is changing rapidly, and we need to prove our strategic knowledge and value to our clients.   

-Exceptional verbal & written communication skills and adept at communicating effectively across all levels   

-Strong organization, administration, and time management skills   

-Ability to work as part of a team but also independently     

-Ability to build and maintain strong working relationships with clients, suppliers, and agency colleagues.    

-Ability to participate in a team environment that facilitates mutual respect and partnership across functions    

-Ability to be resourceful when faced with challenges 





To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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