Associate Research & Insights - Evaluative Research, Delivery

Company description

Publicis is looking for a data-driven, detail-oriented Audience Strategist (Manager Level) to join our offshore team. This role is critical in supporting the development of connected paid and owned media strategies, leveraging insights from multiple platforms and tools. You'll collaborate closely with strategy leads, media planners, and CRM teams to drive performance through smart, insight-led audience recommendations.

Responsibilities

Key Responsibilities:
Strategy & Insights
◦ Analyze first-, second-, and third-party data using various platforms to uncover insights that shape targeting strategies and identity audience opportunities
◦ Translate behavioral, transactional, and engagement data into actionable segmentation approaches across CRM and media
◦ Develop and optimize multi-channel audience strategies that connect paid media (social, programmatic, search) with owned channels (email, SMS, site personalization)
◦ Produce clear and concise insight decks and audience briefs to support campaign planning and execution
◦ Maintain ongoing documentation of tools used, audience segment libraries, and performance learnings to enhance repeatability

Qualifications

Qualifications
◦ 4-6 years of experience in audience strategy, CRM, or digital media strategy
◦ Hands-on experience with tools like GWI, MRI, Epsilon PeopleCloud, Stat Social, Salesforce Data Cloud, Adobe Audience Manager
◦ Demonstrated ability to derive and translate insights into targeting recommendations
◦ Experience working within cross-functional teams across media and CRM
◦ Comfortable working in fast-paced environments and collaborating across time zones
◦ Experience supporting North American or European agency/client teams
◦ Familiarity with identity resolution and cleanroom environments
◦ Understanding of global data privacy considerations for audience strategy

Additional information

Training & Enablement
◦ Train and mentor other strategists on tools, data, processes, and audience development best practices
◦ Create enablement materials such as templates, walkthrough guides, and case studies to support capability and upskill across the agency teams
◦ Stay current with platform updates, data trends, and audience capabilities to identify innovation opportunities