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Inside Rihanna's newest Savage X Fenty collection. Rihanna's Savage X Fenty has dropped three distinct collections in 2026, each with its own story. Rihanna's newest Savage X Fenty collection, a yellow forward summer line announced with the caption "new savage for de summa," is the latest chapter in one of the busiest years the lingerie brand has had. Since earl in the year, starting January, Savage X Fenty has released three distinct collections, each built around its own theme rather than a simple seasonal refresh, and each one has driven a fresh round of attention to a brand that turns nine years old this year. Love So Savage arrives for Valentine's Day. The year opened with the Love So Savage collection, styled around Aphrodite, the Greek goddess of love, beauty and pleasure. The range covered pieces for both men and women, headlined by a black lace rose print bra and robe set and a bright red bra with frilled hems. Rihanna modeled the collection herself, continuing a pattern of fronting her own campaigns rather than relying solely on outside talent. A bridal collection with its own point of view. In April, Savage X Fenty released a bridal specific lingerie line aimed at brides who wanted the moment without the traditional white lace expectation. The centerpiece, called the Bedroom Belle Corset, set the tone for a collection that reworked the brand's existing Soft N Savage and Romantic Corded Lace lines into something aisle adjacent while keeping the label's signature look intact. The timing lined up with a busy celebrity wedding season, giving the collection an extra moment of cultural relevance. New Savage for de summa. The collection generating the most attention right now is the newest one. Rihanna announced it with a single line of Barbadian Patois, "new savage for de summa," alongside sun and flower emoji, referencing her home country's dialect for "the summer." The campaign was shot poolside, with Rihanna posing on a blue inflatable peacock float in a yellow lingerie set. The collection leans fully into a warm weather mood, trading the Valentine's Day reds and bridal whites for brighter, sun ready colors. A brand built on more than lingerie. Savage X Fenty launched in 2018 with size inclusivity as its founding principle, offering a range that ran far beyond what most lingerie brands stocked at the time. That positioning has carried through every collection since, including the three released this year, and it remains a big part of why the brand continues to draw attention beyond the fashion press. The label has also built its identity through spectacle, staging elaborate runway shows that have aired as television specials rather than traditional fashion week presentations, blending live performance, dance and celebrity cameos in a format few other lingerie brands have attempted. Why the strategy keeps working. What ties the three 2026 collections together is not a single silhouette or print. It is that each one is built around a full character or moment: a goddess of love, a bride, a woman on vacation in her own home country's colors. Savage X Fenty keeps finding new identities to build a collection around instead of releasing new patterns on the same familiar shape. That approach gives each drop its own reason to be talked about, which matters more than ever in a lingerie market that has grown crowded since the brand's 2018 launch. It also keeps Rihanna herself central to the brand's marketing and consumer positioning, since she continues to model and personally announce each release rather than stepping back into a purely business role. For a brand competing against a growing field of size inclusive lingerie startups, that level of personal involvement from its founder remains a differentiator that is difficult for any competitor to replicate.

Savage X Fenty facing class action lawsuit over allegedly deceptive business practices. Last Updated on July 20, 2026 Maxwell et al. v. Lavender Lingerie, LLC et al. A class action lawsuit claims that Savage X Fenty has employed an array of deceptive and unlawful practices at the expense of consumers. Defendant(s) California Savage X Fenty faces a proposed class action lawsuit that alleges the lingerie and apparel brand has deceived consumers by utilizing drip pricing, misrepresenting tariff-related fees and surcharges, and automatically reupping rewards memberships without notice or consent, among other "deceptive" practices. The 85-page lawsuit claims that Savage X Fenty, a popular lingerie and apparel brand founded by pop singer Rihanna, has engaged in deceptive drip pricing by surprising consumers at the checkout with tariff-related fees disguised as taxes to offset the costs of tariffs imposed by President Donald Trump through a series of executive orders issued in 2025 under the International Emergency Economic Powers Act (IEEPA). Moreover, the suit claims that Savage X Fenty tricks consumers into enrolling in automatically renewing memberships but then strips them of the primary membership benefit after 12 months. Following the February 20, 2026 decision by the Supreme Court that IEEPA tariffs exceeded the scope of presidential power, Savage X Fenty, the case alleges, continued to collect tariff surcharges by deceptively referring to the tariffs as "taxes" or "import taxes." The case says this representation was inaccurate, given that the charges were not collected by a state, local or federal government to cover the costs of government services, as is typical of a tax. The case further stresses that Savage X Fenty, which is entitled to seek a government refund of IEEPA tariffs, has not publicly indicated that it intends to seek a tariff refund, and that it is unlikely that consumers will see any benefits. According to the lawsuit, unexpected tariff surcharges such as those imposed by Savage X Fenty are a "quintessential" example of drip pricing or junk fees, which involve adding unexpected or hidden charges to an item's advertised price. The class action lawsuit also asserts that Savage X Fenty's website is deliberately designed to deploy deceptive tricks, known as "dark patterns," to induce unsuspecting consumers to join the company's membership program, which purportedly offers unique benefits such as member credits, surprise sweepstakes, free products and more, for a monthly payment of $69.95. The lawsuit says that the checkout page on Savage X Fenty's website displays the option to proceed as a "member" in prominent highlighted text and intentionally makes it more difficult for consumers to discern that there is a "non-member" option that must be opted into. Savage X Fenty has also run afoul of California's Automatic Renewal Law by failing to include legally required disclosures about membership pricing and renewal terms without first obtaining consumers' consent, the complaint claims. To make matters worse, even when consumers are enrolled in and have paid for the Savage X Fenty Rewards Membership, membership credits - which can ostensibly be put toward certain purchases from Savage X Fenty - expire after 12 months, in violation of the California Gift Card Law, the suit adds. The lawsuit says that Savage X Fenty, through deceptive drip pricing, misleading names for tariff-related charges, its refusal to issue consumer refunds, deployment of dark patterns, and failure to honor member credits, has inflicted significant economic harm on the plaintiffs and proposed class members. * -All Savage X Fenty customers who were charged a fee(s) and/or surcharge(s) by the defendants, between and including April 2, 2025 and February 20, 2026, as a result of, due to, and/or to offset any or all of the tariffs imposed by the 2025 IEEPA executive orders; * -All Savage X Fenty customers who were charged a tariff-related fee(s) and/or surcharge(s) by the defendants after February 20, 2026; * -All Savage X Fenty customers who had a non-zero balance of credits that the defendants caused to expire within the relevant statute of limitations; * -All individuals who became or remained a Savage X Fenty member within the relevant statute of limitations; and * -All individuals who became or remained a Savage X Fenty member and/or made an online purchase(s) from Savage X Fenty within the relevant statute of limitations. Case Spotlight Video game addiction lawsuits. If your child suffers from video game addiction - including Fortnite addiction or Roblox addiction - you may be able to take legal action. Gamers 18 to 22 may also qualify. Kratom 7-OH lawsuits. Anyone who has used 7-OH kratom products and suffered a serious injury, such as overdose, heart attack or addiction, may be able to take legal action. How do I join a class action lawsuit? Stay Current New cases and investigations, settlement deadlines, and news straight to your inbox. Last Updated on July 20, 2026 - 3:22 PM