Full-Time
Sales Associate
Go Auto
501-1,000 employees
Operates extensive Canadian–US automotive dealership network
No salary listed
Sherwood Park, AB, Canada
In Person
 Retail (1) |
|---|
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- Bring a positive attitude and energetic presence to the showroom.
- Build genuine customer relationships through exceptional listening skills, empathy, and understanding of customer needs.
- Achieve and exceed sales targets through determination and competitive drive.
- Experience is optional; hard work and determination are valued.
- Demonstrate strong interpersonal skills and a personable approach.
- Be trustworthy, helpful, collaborative, and supportive of teammates.
- Match customers with vehicles that meet their needs.
- Guide customers through their car-buying journey.
- Build genuine relationships with customers and place their needs at the center of the sales process.
- Achieve and exceed sales targets.
- Participate in ongoing training and development through Go Auto University.
Go Auto operates a large network of automotive dealerships across Canada and the United States, with 70 stores and 28 new-vehicle brands. It provides an end-to-end automotive ecosystem through its own groups such as Go RV, Go Insurance, and Yes Plan Auto Finance, covering purchase, financing, insurance, service, and repairs, with over 15,000 new and used vehicles on GoAuto.ca. Customers receive perks including no extra fees, free service loaners, a $500 referral program, 7-day-a-week service, and 10% off parts and service via the Go Auto App. The company differentiates itself by its wide brand mix, strong customer benefits, accessible service, and community philanthropy, aiming to lead in customer satisfaction and expand its reach and impact.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2015
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See people who can refer or advise you
Simplify's Take
What believers are saying
- May 1, 2026 Mercedes-Benz South Calgary adds Go Auto's first Canadian Mercedes-Benz store.
- The May 2026 app update reinforces sticky service and rewards behavior across 14,000 vehicles.
- Downtown Kia and Washington acquisitions deepen U.S. expansion and urban market density.
What critics are saying
- Acquisition integration risk rises after Washington and Calgary deals in December 2025 and May 2026.
- Luxury expansion into Mercedes-Benz South Calgary concentrates capital in volatile premium inventory cycles.
- If credit tightens in Alberta, Go Auto's acquisition-driven growth engine stalls quickly.
What makes Go Auto unique
- Go Auto runs 73 dealerships and 32 brands across North America as of May 2026.
- Its app books service in 30 seconds and spans 60-plus service locations.
- It pairs dealership retail with insurance, RV, and finance offerings under one umbrella.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Employee Investment Program
Training Programs
Company News
GO AUTO launches mobile vehicle service in Mountain Brook. May 14, 2026 3:40 PM GO AUTO, a Birmingham-based mobile automotive repair company, recently celebrated its launch with a ribbon-cutting ceremony at Mountain Brook City Hall hosted by the Mountain Brook Chamber of Commerce. Founded in September 2025, the company provides on-site vehicle maintenance and repair services, allowing customers to schedule work at their homes or workplaces. Services include oil changes, brake repairs and vehicle diagnostics. Founder Will Mackin, a Birmingham native and University of Alabama at Birmingham graduate, previously completed the apprentice program at Lexus of Birmingham and became a certified technician. He later owned and operated an Avondale repair shop before selling the business in 2025 to focus on developing the mobile service model. In addition to performing routine repairs on-site, GO AUTO also provides consultation and recommendations for larger repair projects requiring traditional shop work. The company aims to simplify vehicle maintenance by reducing the need for customers to travel to repair shops or arrange alternate transportation while their vehicles are serviced.
Go Auto adds first Mercedes-Benz store in Canada. May 6, 2026 Go Auto has acquired Lone Star Mercedes-Benz in Calgary, rebranding the store as Mercedes-Benz South Calgary, according to a company announcement. The deal marks the dealer group's first Mercedes-Benz dealership in Canada, complementing an existing Mercedes-Benz location in the United States. The acquisition also expands Go Auto's presence in Calgary to seven dealerships and brings its total count to 73 stores across North America. "The acquisition of Lone Star Mercedes-Benz reflects our continued investment in acquiring best-in-class dealerships and expanding our footprint in key markets," said Phil Abram, President of Go Auto, in a statement. "We're thrilled to welcome our new customers and look forward to supporting the team in their continued success as we grow together." Go Auto said it now represents 32 automotive brands across its network. The company continues to focus on growth through acquisitions in key markets, particularly in the luxury segment. The Calgary expansion points to the group's strategy of building scale in major urban centres while diversifying its brand mix. It also underlines consolidation in the Canadian retail landscape, especially in the luxury segment.
CALGARY, AB, May 1, 2026 /CNW/ - Go Auto is proud to announce the acquisition of Lone Star Mercedes-Benz in Calgary, AB, which will now operate as Mercedes-Benz South Calgary.
Detailed price information for Toyota Motor Corp Ltd Ord ADR (TM-N) from The Globe and Mail including charting and trades.
/CNW/ - Go Auto is proud to announce the acquisition of Downtown Kia, marking a significant milestone as our first dealership in downtown Vancouver, our 15th...