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Publicis Groupe

Runs advertising and digital transformation services

Director, Strategy

Performance & Paid MarketingUpdated on Nov 7
Full-timePhiladelphia, PA, USA$129.5k - $186.1k /yrIn-person

About the Job

Requirements

  • At least 7 years of media planning experience.
  • At least 2 years of recent direct-to-consumer media strategy experience.
  • At least 2 years of management experience.
  • At least 2 years of cross-channel media planning experience.

Responsibilities

  • Serve as a critical client lead overseeing media strategy.
  • Maintain an in-depth understanding of the role of media channels in a plan.
  • Further develop expertise in different media research tools.
  • Support the VP of Strategy and other senior leaders in planning.
  • Manage a team of direct reports and a larger team of indirect reports, including onboarding, performance management, training processes and tools, workload delegation, and coaching the team to achieve client and agency requests.
  • Manage multiple accounts, transitioning between them and taking accountability for team deliverables and outcomes.
  • Provide initial feedback on media strategies, timelines, and deliverables in partnership with other teams.
  • Provide input to clients to help shape their marketing priorities.
  • Develop daily relationships with appropriate clients on assigned brands.
  • Oversee the overall media strategy, approach, and plan for each account.
  • Manage the media channel mix and initial budget allocation and rationale.
  • Represent the interests of other capability teams in client and agency partner meetings.
  • Collaborate with internal leaders to ensure strategic agreement of deliverables with client needs.
  • Drive continuous improvement in self, team, and client deliverables.
  • Be responsible for organic growth efforts on the account and assist with new business efforts as needed.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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