Full-Time

Senior Field Marketing Manager

Confirmed live in the last 24 hours

Mixpanel

Mixpanel

201-500 employees

Data analytics for user behavior insights

Data & Analytics
Enterprise Software

Compensation Overview

$155k - $200kAnnually

Senior

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • 5+ years in field marketing and/or operations within a B2B SaaS environment
  • Ability to build close, trusting relationships with sales, marketing operations, revenue operations, design, and product teams
  • Proven experience executing impactful field marketing programs targeted at executive and technical audiences
  • Strong track record in enablement, operations, demand generation, and marketing automation, delivering measurable results
  • A proactive attitude with a sense of urgency, intellectual curiosity, and adaptability
  • Skilled in using data to measure and optimize activity performance and improve processes
  • Keen attention to detail and adaptability to new learnings and insights.
Responsibilities
  • Collaborate with cross-functional teams, including marketing, sales, and regional partners, to design a field marketing strategy that fills the top-of-funnel pipeline and supports deal progression using tactics like online/offline events, ABM campaigns, and partner co-marketing initiatives.
  • Build a centralized hub to house all field marketing materials and documentation, enhancing accessibility, collaboration, and accuracy.
  • Implement marketing automation workflows for personalized, engagement-based event follow-ups, allowing more efficient data entry and follow-up consistency.
  • Work with RevOps to integrate customer.io with Salesforce, providing sales with visibility into customer and prospect email engagement to facilitate personalized, coordinated outreach.
  • Establish a data framework to track and analyze event performance, linking attendance to opportunity creation and deal closures, with KPIs such as lead quality, closed deals, and average deal size.
  • Engage our happiest customers and advocates, ensuring their participation in field programs to amplify Mixpanel’s brand presence.
  • Ensure field marketing operations are updated in advance for the quarterly business reviews of the sales teams.
  • Contribute to the global field marketing organization by sharing learnings, best practices, and standard processes.
Desired Qualifications
  • Experience in analytics or a similarly technical B2B vertical
  • Knowledge in on/offline events, partner marketing, customer retention programs, or ABM
  • Familiarity with Hightouch, customer.io, Goldcast, Figma, Salesforce campaigns, and experience with centralized documentation tools like Notion or project management platforms
  • Bonus if you love building processes and spreadsheets and if data brings you joy. Extra points if you get excited about creating organized and visually appealing Notion pages, SFDC dashboards, and enjoy digging into details to make processes better.

Mixpanel provides data analytics tools that help businesses understand user interactions with their products. It tracks user behavior and measures engagement on websites and mobile applications, allowing companies to gain insights into how users engage with their digital platforms. Mixpanel's services operate on a subscription basis, where clients pay a recurring fee depending on the data volume and features they use. This model supports a steady revenue stream and enables ongoing improvements to the platform. The analytics tools offered include event tracking, user segmentation, funnel analysis, and retention reports, which assist businesses in identifying trends and making informed decisions to enhance user experience. Mixpanel stands out from competitors by focusing on detailed user behavior analysis, catering to a diverse clientele from tech startups to large enterprises, all aiming to optimize user engagement and drive growth.

Company Stage

Series C

Total Funding

$269.6M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Integration with BigQuery enhances data exploration for data-driven companies.
  • Recognition as a 'Market Leader' boosts Mixpanel's market credibility.
  • Partnership with Seven Peaks expands Mixpanel's reach in the APAC region.

What critics are saying

  • Increased competition from Amplitude and Heap may affect market share.
  • Data privacy concerns may arise from integrations with platforms like BigQuery.
  • Growing demand for personalization pressures Mixpanel to enhance analytics capabilities.

What makes Mixpanel unique

  • Mixpanel offers real-time analytics across devices, enhancing user experience insights.
  • The SaaS model ensures steady revenue and continuous platform improvement.
  • Mixpanel's embeddable reports enhance collaboration in tools like FigJam and Coda.

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Benefits

Competitive compensation

Company stock options

Sabbatical policy

PTO

Volunteer time off

Parental leave

Mental health resources

401(k) match

Health, dental,& vision coverage

Flexible work from home options

Learning & development stipend

Professional growth hours