Market Leaders - Amplitude, AppsFlyer, Heap, Mixpanel, mParticle Analytics, and Upland Localytics were given the highest "Market Leader" award.

The Investor’s PerspectiveFor investors, the surge in accessible data and advanced analytics tools is revolutionising the way they approach the investment process. Harnessing sophisticated data analytics platforms to scan the market for businesses that match their criteria for success, investors can now assess a startup’s health and potential with unprecedented precision, looking beyond surface-level financials to understand the underlying drivers of growth and sustainability. Let’s take a look at the key areas of the data revolution:Market Sentiment Analysis: Investors are increasingly leveraging big data to conduct sentiment analysis, parsing through vast amounts of information from news articles, social media, and other digital platforms. This helps them gauge public perception of a startup’s brand or sector, predicting market trends before they become mainstream.Competitive Benchmarking: Data analytics platforms allow investors to conduct detailed competitive analyses, comparing startups against their peers on key performance indicators (KPIs). This might involve using platforms like Crunchbase or PitchBook to analyse funding history, growth rates, and market positioning. Such tools can spotlight startups that are outperforming their peers but might not have come to an investor’s attention through traditional means.Predictive Analytics: More sophisticated investors are using predictive analytics to forecast a startup’s future performance based on historical data and market trends