Marriott International

Manages and franchises hotels around the world

Director / Senior Manager - Marketing Communications

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeDhaka, BangladeshNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management, or a related field is required.
A master's degree (MBA or master's in Marketing/Communications) is an added advantage.
Strong knowledge of marketing communication strategies, media relations, content development, brand management, and digital marketing platforms is required.
At least 3–5 years in a senior leadership role managing marketing and communication functions is required.
A proven track record in developing and executing integrated marketing campaigns, brand positioning strategies, and reputation management initiatives is required.

Responsibilities

Create and execute property-level communications to customers through traditional, digital, and social media channels to enhance the hotel's image.
Build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.
Showcase Food and Beverage promotions to hotel guests and local patrons.
Liaise and build partnerships with regional eCommerce and Marketing teams to integrate local, social, and digital marketing efforts with organizational selling efforts.
Balance traditional and digital marketing and eCommerce activities and contribute to hotel public relations activities.
Execute the annual marketing plan within budget in consultation with the General Manager, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and eCommerce teams.
Partner with Operations, Food and Beverage, and Sales teams to execute promotions and campaigns for in-house guests that drive incremental hotel revenue.
Act as liaison between the marketing department and advertising agency on tactical advertising campaign creative and media plans, particularly for Food and Beverage promotions.
Manage Food and Beverage media schedules and verify prompt settlement of accounts.
Partner with property Revenue Management to verify correct offer loading and ensure advertising is targeted at relevant consumer groups.
Execute email marketing and display advertising.
Engage frequently with the Cluster eCommerce Manager to align online programs and initiatives and communicate their status, performance, opportunities, and issues.
Verify hotel digital advertising aligns with the brand voice.
Facilitate social media engagement and update content in local digital channels, including the hotel website and travel sites.
Develop and execute promotions in Food and Beverage, weddings, spa, rooms, and conferences through relevant digital and social media channels.
Manage online reputation by identifying relevant positive or negative guest comments on social media and responding accordingly.
Develop a quarterly public relations plan with the agency and execute it after General Manager sign-off.
Maintain a comprehensive list of local media contacts, particularly food critics and bloggers.
Manage assigned accounts using the media account management system.
Write and distribute press releases for property events, promotions, and outlets.
Manage hotel-sponsored events, community and government relations activities, and press promotional activities.
Support public relations strategy and activities to secure quality press coverage through media engagement in alignment with communications objectives.
Verify monthly completion and distribution of reports on news clippings and online, print, and social media mentions.
Manage external vendors and media agencies; work with agency partners and the continent public relations leader to identify strategic media buys for the hotel.
Review public relations leads from the continent public relations leader and identify suitable media to promote the hotel.
Coordinate photography for Food and Beverage advertising, collateral, and public relations with the hotel, advertising agency, and regional field marketing teams.
Manage photo shoots for seasonal or festive promotions with the cluster or area marketing team.
Serve as the central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinate with area or cluster marketing to ensure photography adheres to the brand voice.
Coordinate and execute hotel and Food and Beverage printed materials.
Control the quantity and inventory of hotel marketing collateral and ensure copies are comprehensively filed.
Assist in producing property and Food and Beverage display materials and temporary signage in hotel public areas.
Collect competitors' collateral and publicity monthly.
Manage Food and Beverage direct marketing activities.
Ensure collateral complies with brand standards and Brand Standard Audit requirements.
Assist with and manage development, coordination, and execution of communications activities, emphasizing property Food and Beverage promotions and campaigns.
Assist with publishing the hotel's newsletters.
Support communications duties and functions as needed.
Assist in liaison and execution of joint Food and Beverage promotions.
Work with eCommerce to ensure the hotel's website and related websites are updated regularly.
Partner with the Director of Marketing to create a marketing plan aligned with the hotel's sales and revenue strategy.
Provide training and marketing leadership and act as a marketing subject matter expert for General Managers, Sales Leaders and Managers, and Revenue leaders.
Coordinate with property and above-property eCommerce and Revenue Management teams to report property marketing and eCommerce performance.
Monitor competitors' collateral, advertising, and marketing efforts, as well as evolving digital and marketing trends.

JOB SUMMARY

The Marketing and Communications Director is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

CANDIDATE PROFILE

Education and Experience

Required:

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management, or a related field.

• Master's degree (MBA or Master's in Marketing/Communications) is an added advantage.

• Strong knowledge of marketing communication strategies, media relations, content development, brand management, and digital marketing platforms.

• At least 3-5 years in a senior leadership role managing marketing and communication functions.

• Proven track record in developing and executing integrated marketing campaigns, brand positioning strategies, and reputation management initiatives.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.

• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Manages F&B media schedules and verifies prompt settlement of accounts.

• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups

• Executes email marketing, and display advertising.

• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.

• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

• Manages assigned accounts as per the media account management system.

• Writes and distributes all press releases for property events, promotions, and outlets.

• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.

• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

• Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.

• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinates and executes Hotel and F&B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

• Assists in the production of all property, F&B display, and temporary signage in hotel public areas.

• Promotes collection of competitors collateral and publicity on a monthly basis.

• Manages the execution of F&B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

• Helps with the publication of hotel’s newsletter(s).

• Supports communications duties and functions as deemed necessary.

• Assists in the liaison and execution of joint F&B promotions.

• Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.

• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

• Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

About the Company

Marriott International

Manages and franchises hotels around the world

Marriott International manages and franchises hotels and resorts for leisure and business travelers, with brands spanning luxury stays, select-service hotels and extended visits. Its portfolio includes The Ritz-Carlton, Sheraton and Courtyard, giving hotel owners different formats for serving guests. Most properties belong to third-party owners: Marriott earns management fees tied to hotel revenue and profit, or franchise royalties for use of its brands and systems, while owning or leasing a small share itself. The company also licenses its names for branded residences and vacation ownership properties. With operating roots dating to 1927, Marriott is headquartered in Bethesda, Maryland.

Company size: 10,001+
Company stage: IPO
Headquarters: Bethesda, MD
Founded: 1927

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