VP – Product

Role Overview

The VP of Product drives the vision, strategy, and execution across all product areas of the MediaAlpha marketplace. This leader ensures we’re solving the right problems at the right time, and solving them well. This position will partner closely with Engineering, Design, Business, and Analytics to align product development with customer needs and company priorities.

This role leads a team of product managers focused on ideating, launching, and scaling solutions that deliver measurable marketplace value. The VP of Product also shapes how the product organization operates as we grow — building a culture of focus, accountability, and collaboration to deliver high-impact, trustworthy, data-informed products.

Key Responsibilities

Product Strategy, Vision & Market Leadership

• Define and evolve the strategic direction across MediaAlpha’s product areas–  including the marketplace platform and ad products, with a focus on delivering value to advertisers, partners, and consumers.
• Translate company-level business goals into clear product roadmaps and investment priorities, with a strong articulation of how they drive growth, efficiency, and profitability.
• Ensure product strategy reflects the needs of all marketplace participants — advertisers, partners, and consumers, and has a clearly defined impact on marketplace performance (long-term and short-term), including supply and demand health, efficiency, profitability, trust, and customer experience.
• Package and communicate product capabilities clearly to clients: Combine features into coherent offerings, and partner with business teams to position them in ways that are easy to understand and sell.

Cross-Functional & Executive Partnership

• Serve as the connective tissue between Product and the rest of the company — especially Engineering, Business, Analytics, and Corporate.
• Contribute to company strategy, planning, and monthly business reviews.
• Work closely with senior leadership to align on product trade-offs and surface risks transparently — balancing speed, quality, innovation, and platform needs with business priorities.
• Partner with business owners and analysts to define success metrics, guide experimentation, and measure results across the product portfolio.
• Collaborate with Sales, Marketing, and Business Development teams to support go-to-market readiness, package and position products effectively, and ensure client needs are represented in product planning.

Execution & Delivery

• Oversee the product lifecycle from discovery through delivery and iteration.
• Evolve planning and prioritization cadences that support scale without sacrificing agility - built for a lean environment.
• Ensure product initiatives have clear ownership, well-defined problem, and measurable success criteria — and consistently deliver value.

Team & Organizational

• Lead and develop a high-performing team of product managers with clear roles, career growth paths, and performance expectations.
• Establish consistent operational practices — including planning routines, product reviews, and progress tracking.
• Build a culture of clarity, accountability, and continuous learning.

Requirements

• Bachelor’s degree in business, technology, or a related field
• 12–15+ years of product management experience, including 5+ years leading product teams.
• Experience in marketplace, platform, or multi-sided businesses; ad tech or digital marketing background strongly preferred.
• Proven ability to set and drive product vision, strategy, and roadmaps tied to company growth and profitability.
• Strong track record of execution: delivering products end-to-end with clear impact on business metrics.
• Skilled at balancing speed, quality, innovation, and long-term platform needs.
• Experienced in building and leading high-performing product teams; strong people manager and culture builder.
• Excellent communicator and cross-functional partner; trusted by executives and peers.
• Data-driven decision maker with strong analytical skills.
• High level of adaptability, curiosity, and accountability in a fast-moving environment.
• Demonstrates critical thinking and a willingness to challenge the status quo in pursuit of better outcomes.
• Brings curiosity and awareness around how emerging technologies — including AI — may impact how we build and operate.

Compensation & Benefits

We are excited to offer a competitive base pay range of $231,000 to $420,000 per year for this position, based on experience and qualifications. But that's not all - as a valued member of our team, you will also have access to an array of top-notch benefits, including:

• Annual bonus program and participation in our Restricted Stock Unit program
• 100% Employer-paid health, dental, and vision insurance for you, your dependents, and spouse or registered domestic partner
• 100% Employer paid long term disability, and life insurance
• 401(k) retirement plan with matching contributions to help you plan for your future
• Open Paid Time Off policy with a birthday day off and 11 holidays 
• Professional development reimbursement
• Cell Phone, Wellness, and Internet expense reimbursement, along with a subscription to the Calm App
• 100% fully paid parental leave for team members up to 22 weeks for the primary caregiver and 12 weeks for the secondary caregiver 
• Dog-friendly offices (LA and AZ) along with a $300 pet adoption reimbursement