Work Here?
About MediaAlpha
Industries
Financial Services
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
IPO
Total Funding
$145.4M
Headquarters
Redmond, Washington
Founded
2011
Overview
MediaAlpha connects brands with consumers who are ready to make a purchase through its performance marketing platform. The platform allows advertisers to bid on ad inventory in real-time, providing transparency and advanced targeting capabilities to improve decision-making and returns on investment. Unlike many competitors, MediaAlpha focuses on industries like insurance, travel, and financial services, where timely and relevant advertising is crucial. The company's goal is to enhance advertising effectiveness by ensuring that advertisers only pay for leads that are likely to convert.
Simplify's Take
What believers are saying
- AI-driven predictive analytics enhance targeting precision and ROI for advertisers.
- Privacy-centric advertising solutions align with MediaAlpha's transparency focus.
- Programmatic advertising expansion in insurance drives demand for MediaAlpha's platform.
What critics are saying
- FTC investigation may lead to regulatory fines impacting profitability.
- Securities fraud investigation could result in legal challenges and financial penalties.
- Secondary public offering may dilute shares, affecting stock prices and shareholder satisfaction.
What makes MediaAlpha unique
- MediaAlpha offers a transparent, vertically integrated marketplace for real-time bidding.
- The platform provides unparalleled targeting using structured search and big data analytics.
- MediaAlpha's marketplace model efficiently allocates ad space through an auction-based system.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$145.4M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Professional Development Budget
Phone/Internet Stipend
Parental Leave
Pet Insurance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -2%2 year growth
↓ -1%The investigation began when MediaAlpha received a civil investigative demand from the FTC on February 21, 2023.
BOSTON, June 25, 2024 (GLOBE NEWSWIRE) - Block & Leviton is investigating MediaAlpha Inc. (NYSE: MAX) for potential securities law violations.
LOS ANGELES, May 07, 2024 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. ("MediaAlpha") (NYSE:MAX) today announced the launch of an underwritten secondary public offering of 6,000,000 shares of its Class A common stock by
The new option allows agents to browse a continuously updated list of available leads and pay on a cost-per-lead or cost-per-connection basis. The post MediaAlpha introduces new lead buying option for agents appeared first on Coverager - Insurance news and insights.
MediaAlpha, Inc. (NYSE: MAX), the leading customer acquisition solutions provider for the insurance industry, today announced a new browse-and-buy option within MediaAlpha for Agents, its proprietary online lead buying platform for Property and Casualty (P&C) insurance agents.
MediaAlpha is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today
About MediaAlpha
Industries
Financial Services
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
IPO
Total Funding
$145.4M
Headquarters
Redmond, Washington
Founded
2011
MediaAlpha is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today