Full-Time
Product Marketing Manager
Posted on 9/13/2025
Meta
10,001+ employees
Global social networks and advertising platform
Compensation Overview
$158k - $223k/yr
Company Historically Provides H1B Sponsorship
San Francisco, CA, USA
Remote
Candidates must live in or expect to work from California if hired.
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- 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Communication experience that is effective with technical, business, and external stakeholders
- Bachelor's Degree in Business, Marketing or Related discipline
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
- Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
- Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
- MBA or other relevant advanced degree
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
- Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative
- Experience in the advertising/marketing space with online media related products
Meta Platforms Inc. runs a family of social apps including Facebook, Instagram, and WhatsApp to help people connect, share content, and participate in online communities. It also develops virtual reality hardware and experiences through Oculus and is exploring the metaverse. Most revenue comes from advertising, with tools that let businesses target audiences using data from its large user base, plus VR product sales and digital services. The company differentiates itself by owning multiple major social platforms, offering a scalable cross-platform ad platform, and investing in VR, AR, and AI to expand digital experiences and monetization opportunities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Menlo Park, California
Founded
2004
Simplify's Take
What believers are saying
- Q1 2026 revenue surged 33% to $56.3B from AI-driven ad placement improvements.
- $1B Beaver Dam data center approved with 220MW power for 10 years from 2027.
- Stock trades at 19x forward earnings discount to S&P 500 after 20% dip.
What critics are saying
- UK Ofcom imposes $20B fines under Online Safety Act using 10% global revenue.
- Publishers win Llama AI lawsuit, forcing $1B+ damages by mid-2028.
- TikTok erodes Instagram engagement, slashing ad growth to single digits by May 2027.
What makes Meta unique
- Meta integrates AI on Threads for real-time trend queries like World Cup discussions.
- Meta deploys AI to detect underage users via height and bone structure analysis.
- Meta owns Facebook, Instagram, WhatsApp with 97.8% ad revenue in 2023.
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Benefits
Stock Options
Company Equity
Mental Health Support
Flexible Work Hours
Company News
Opposition to data centres has become a significant issue ahead of the US midterm elections, with voters unseating local politicians who support them. Residents cite concerns over water pollution, noise, power demands and environmental degradation. In Missouri, four city council members lost their seats over supporting a $6 billion data centre. Similar ousters occurred in Independence, Missouri, and rural North Carolina. The backlash crosses party lines, prompting state legislatures nationwide to consider bills ranging from eliminating tax incentives to construction moratoriums. Despite generating substantial tax revenue and construction jobs, communities increasingly resist these developments. Virginia, which has the most data centres, is considering eliminating sales tax exemptions worth $1.9 billion. President Trump has acknowledged affordability concerns whilst supporting development, though his proposals lack enforcement mechanisms.
Meta is raising prices for its Quest VR headsets by $50–$100 (12–20%) from 19 April, citing a global surge in memory chip prices affecting consumer electronics. However, Meta's own spending priorities have contributed to this component shortage. The company plans to spend $115–$135 billion on capital expenditures this year, up from $72 billion in 2025 and $28 billion in 2023, with most investment directed towards AI infrastructure. This includes $21 billion for data centre company CoreWeave and $10 billion for an El Paso data centre. Meta's AI spending forms part of $630 billion in industry-wide AI infrastructure investment pledged for 2026, driving up prices for RAM and GPUs. Meanwhile, Meta is reportedly planning spending cuts of up to 30% for its metaverse division, which has accumulated $73 billion in losses.
Meta and Broadcom have announced a strategic partnership under which the chipmaker will provide technology supporting Meta's training and inference accelerator chips through 2029. The deal extends Meta's custom AI chip development plans as the social media giant continues to invest in artificial intelligence infrastructure.
Meta and Broadcom have announced an extended partnership through 2029 for designing Meta's custom AI accelerators. Meta has committed to deploying one gigawatt of its training and inference accelerators under the agreement. The deal expands an existing collaboration between the two companies focused on Meta's in-house chip development. As part of the arrangement, Broadcom CEO Hock Tan has agreed to leave Meta's board of directors. Broadcom shares rose 3% in extended trading following the announcement. The partnership underscores Meta's continued investment in custom silicon to power its artificial intelligence infrastructure and reduce reliance on third-party chip suppliers.
Broadcom and Meta have announced a multi-year strategic partnership to support Meta's AI compute infrastructure through 2029. The collaboration centres on Meta Training and Inference Accelerator (MTIA) chips, with an initial deployment exceeding one gigawatt as part of a sustained multi-gigawatt rollout. The partnership will deliver what the companies call the industry's first 2nm AI compute accelerator. Broadcom will provide its XPU platform for chip co-development and advanced Ethernet technologies for networking across Meta's expanding AI compute clusters. The technology will underpin Meta's deployment of generative AI features across WhatsApp, Instagram and Threads. Meta aims to deliver what it calls "personal superintelligence" to billions of users globally. Broadcom CEO Hock Tan will transition from Meta's board to an advisory role focusing on Meta's custom silicon roadmap.