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Adams Street Partners

Global private markets investment management firm

Vice President or Principal - Wealth Management Marketing

Full-Time
$170k - $250k+ 401(k) Employer Match + Profit Sharing
Expert
Bachelor's
New York, NY, USA
HybridHybrid role with a flexible mix of remote and in-office work in New York City.
Growth & MarketingMarketing Generalist & Management
Company Does Not Provide H1B Sponsorship

About the job

Requirements
  • A bachelor's degree is required; marketing, communications, finance, or a related field is preferred.
  • Significant experience in wealth management, asset management, or related financial services marketing is required.
  • A strong track record of marketing to financial advisors, registered investment advisers, and wealth platforms is required.
  • Deep understanding of the wealth management landscape, advisor business models, and advisor needs is required.
  • Strong knowledge of investment products, including private markets offerings and evergreen fund structures, is required.
  • Proven success developing integrated, multichannel marketing campaigns that drive brand awareness, advisor engagement, and business growth is required.
  • Excellent writing, communication, and storytelling skills, including the ability to simplify complex investment topics, are required.
  • Strong analytical, project management, and cross-functional collaboration skills, with accuracy, organization, and execution, are required.
Responsibilities
  • Develop and execute a scalable, data-driven marketing strategy for the Private Wealth Solutions business, focused on increasing awareness, consideration, and adoption among financial advisors, registered investment advisers, and wealth platforms.
  • Translate the firm's private markets capabilities, investment expertise, and product offerings into clear, compelling messaging tailored to the private wealth channel.
  • Build understanding of the firm's investment strategies and solutions to deliver relevant marketing programs, content, and best practices for advisors and their clients.
  • Lead the development and ongoing refinement of marketing content across web, email, social media, print, video, and audio.
  • Build and maintain advisor-facing marketing resources, including content libraries, website content, and campaign assets, and identify opportunities to strengthen messaging, improve presentation, and enhance user experience.
  • Partner with internal stakeholders to develop and execute targeted advertising campaigns that educate and engage advisors and convert them into advocates for the firm's solutions.
  • Lead brand-building initiatives positioning the firm as a trusted private markets partner to financial advisors, registered investment advisers, and wealth platforms.
  • Monitor competitive activity, industry trends, advisor needs, and channel best practices to inform messaging, content strategy, and campaign development.
  • Analyze campaign and content performance and use data and insights to optimize effectiveness, increase engagement, and support business objectives.
  • Collaborate across Marketing, Wealth Management, Investor Relations, Investment Teams, Compliance, and other internal partners to align and execute key initiatives.
  • Ensure marketing materials and communications comply with applicable regulatory and compliance standards in the wealth management and private markets environment.
Desired Qualifications
  • Experience marketing private markets solutions within the private wealth or intermediary channel is preferred.
  • Familiarity with advisor education, product launch support, and platform-oriented marketing strategies is preferred.
  • Comfort operating as both a strategist and a doer in a lean, high-performing environment is preferred.

About the company

Adams Street Partners manages private markets investments for institutional clients worldwide, with over $65 billion in assets under management. It offers five core strategies: Primary Investments (buyout, venture capital, and growth funds), Secondary Investments, Co-investments, Growth Equity, and Private Credit, plus customized solutions and evergreen funds. The firm uses an integrated global platform and proprietary data from tracking over 34,100 companies and relationships with hundreds of global general partners to guide investment decisions. It is fully employee-owned, with a history dating back to 1972, and focuses on providing broad access to private markets through a mix of funds, co-investments, and direct investments.

Company Size

201-500

Company Stage

N/A

Total Funding

$13B

Headquarters

Chicago, Illinois

Founded

1972

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Simplify's Take

What believers are saying

  • Adams Street raised over $5 billion for its latest secondaries program in August 2026.
  • Alec Kersman joined September 14, 2026 to strengthen global client coverage and product strategy.
  • The August 2026 Chicago HQ move to 120 South Riverside Plaza signals growth and commitment.

What critics are saying

  • Kevin O'Donnell retires end-2026, risking investor-relationship disruption during a leadership transition.
  • July 2026 AUM methodology change complicates comparisons and can mask organic slowdown.
  • Private markets allocators are shifting to cheaper in-house direct and secondary teams, pressuring fees by 2027.

What makes Adams Street Partners unique

  • 100% employee-owned, Adams Street avoids outside owner conflicts and alignment drift.
  • Its integrated platform spans primaries, secondaries, co-investments, growth equity, and private credit.
  • Proprietary data from 34,100 companies sharpens underwriting across long-lived GP relationships.

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Benefits

  • Hybrid Work Options
  • Professional Development Budget

Company News

Business Wire
Oct 13th, 2026
Newsroom | Business Wire

The global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for broad-based and targeted market reach.

The Pilot News
Oct 13th, 2026
Adams Street launches AVNGR venture evergreen fund with $363.5M in net assets

Adams Street Partners, a private markets firm with more than $76 billion in assets under management, has launched the Adams Street Venture & Growth Fund (AVNGR), an evergreen fund that gives qualified clients ongoing access to venture capital. The fund starts with $363.5 million in net assets from anchor investors. It will be widely available from December 1, 2026, on all major custodian platforms. AVNGR invests mainly in secondaries and venture growth co-investments. It takes monthly subscriptions, with all capital funded up front and no capital calls, and plans quarterly repurchase offers to provide liquidity. "Venture investing has been core to Adams Street's platform for decades," said Mike Lucarelli, partner in wealth management at the firm.

Adams Street Partners
Oct 5th, 2026
Adams Street names Rina Kozlowski Partner & Head of Human Resources.

Adams Street names Rina Kozlowski Partner & Head of Human Resources. Oct 05, 2026 Experienced global human resources executive to lead talent strategy, organizational development, and culture. CHICAGO, IL - October 5, 2026 - Adams Street Partners, LLC ("Adams Street"), a leading private markets investment management firm with more than $76 billion of assets under management,* announced today that Rina Kozlowski will join the firm as Partner & Head of Human Resources, effective October 1, 2026. Based in Chicago, Kozlowski will lead Adams Street's global Human Resources function, including talent strategy, talent acquisition, organizational development, compensation, and benefits, and will serve on the firm's Operating Committee. The appointment supports Adams Street's continued growth as the firm broadens its global platform and invests in the talent, culture, and organizational capabilities needed to serve a growing and increasingly diverse client base. "Rina is an accomplished human resources leader with deep experience building high-performing teams and strong cultures inside complex, fast-growing organizations," said Mike Kurlander, Partner & Chief Financial Officer/Chief Operating Officer at Adams Street. "Her strategic perspective, her focus on developing talent, and her track record partnering with senior leadership make her an excellent fit for Adams Street. As we continue to grow our platform, Rina will play an important role in ensuring our talent strategy supports our continued growth." Kozlowski joins Adams Street from Citadel, where she spent nearly a decade, most recently as Head of People for Quantitative Strategies, advising senior leadership on talent, culture, and organizational strategy for a global team. Earlier in her career, she held HR leadership roles at KCG Holdings (formerly GETCO and Knight Capital), McKinsey & Company, and Bain & Company. "I have long admired Adams Street's collaborative, people-first culture and its reputation for developing world-class talent," said Kozlowski. "I am excited to join the team and to partner with leadership across the firm to build on that strong foundation as Adams Street continues to grow globally." Kozlowski succeeds Carolyn Flanagan, Senior Partner, who will retire at the end of 2026 following 20 years of leadership at Adams Street. Flanagan will remain actively engaged through year-end to support a seamless transition. "Carolyn has made significant contributions to Adams Street and to our culture over the past two decades," said Jeff Diehl, Managing Partner & Head of Investments at Adams Street. "We are grateful for her leadership, partnership, and dedication to our people, and we appreciate her continued support through this transition." About Adams Street Partners. Adams Street is a global investment firm managing a comprehensive suite of private markets investment solutions. The firm provides private equity and private credit strategies to institutional investors, growth capital to innovative companies, and evergreen funds that offer access to multiple strategies through a single, investor-friendly commitment. The firm also supports wealth advisors with private markets solutions structured to be more flexible and accessible than traditional closed-end funds. With over 50 years of experience, Adams Street leverages deep market insights, global relationships, and proprietary data as it seeks to help investors achieve long-term investment goals. The firm is 100% employee-owned, manages $76 billion in assets, and operates out of 15 offices globally. Visit www.adamsstreetpartners.com. Media Inquiries Rich Myers / Rachel Goun Profile Advisors +1 347 343 2999 [email protected] * Adams Street Partners' methodology to calculate Assets Under Management (AUM) is based on fund net asset value (NAV), plus unfunded commitments, plus leverage, but excluding the effect of subscription lines of credit. The prior AUM methodology was based on investor commitments minus commitments to fully liquidated underlying partnerships. Such change in methodology was effective July 2026; however, for periods shown prior to December 31, 2025, Adams Street continues to use the previous methodology. This updated methodology more closely aligns with (i) the amount of assets managed on behalf of investors and (ii) the amount of capital available to make direct and/or partnership investments. Amounts stated by investment advisers in regulatory filings ("regulatory AUM") have a prescribed methodology, which may, in some circumstances, differ from the methodology such adviser uses for other purposes, including marketing efforts. Additional information is available upon request.

Crunchbase
Oct 1st, 2026
Homeward raises $120M to help homeowners buy and sell more quickly as housing market stalls

Homeward, a US startup that helps homeowners buy before selling their existing homes or get cash offers for their properties, has raised $120 million in Series D funding. The company enables homeowners to access cash before completing a sale, allowing them to make offers on new properties without the typical constraints of timing their purchase with their sale. Homeward's service addresses challenges in the housing market, particularly when property sales slow down. The startup uses artificial intelligence to accelerate its underwriting process, making it faster to evaluate and approve transactions. The funding round comes as the housing market faces headwinds, with many homeowners choosing to stay put rather than move.

Alternatives Watch
Sep 28th, 2026
Adams Street names partner for venture secondaries.

Adams Street names partner for venture secondaries. Adams Street Partners hired Justine Huang Burns as a partner to expand its venture capital secondaries investment capabilities. Get the whole story. AW Monthly $39 / Month - Instantly unlock all new and archived articles - Access to AW Research articles & data - Daily, weekly and monthly e-mail newsletters $390 / Year - Everything in Monthly at a 20% discount - Access to AW Research data downloads and annual Manager/Investor Compendiums - Discounts on advertisement rates